HotPlay in game advertising updates from NextPlay
Thursday, August 25, 2022 by Freeman Lightner
NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch.
Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
App Verify SDK gets update for new iOS capabilities
Wednesday, June 21, 2017 by Richard Harris
TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id...
Should you buy or build a mobile app for your business
Friday, November 11, 2016 by Glenn Chenier
The question of whether a company should Buy or Build a mobile app for their business is often portrayed as a binary choice between picking an off-the-shelf app/solution, or building a custom solution from scratch, using an in-house developer team or contracted 3rd party.
The Build vs Buy landscape has many more options. Organizations looking to adopt a m...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
How to Create an Effective App Startup Pitch Deck
Tuesday, June 14, 2016 by Richard Harris
ROKO Labs has created a new infographic, How to Create an Effective Pitch Deck for Startups, that provides an informal roadmap showing the path to app pitching success for entrepreneurs.The infographic is the result of the company’s participation in the App Idea Awards where company representatives helped review 600 pitch decks that were submitted. The company...
Pinterest Acquires URX Mobile App Deep Linking Platform
Wednesday, May 4, 2016 by Richard Harris
URX has announced that it has been purchased by Pinterest. According to a recent statement by URX CEO John Milinovich, “Today, I’m excited to announce that the URX team is joining Pinterest. As we learned more about Pinterest's mission of helping people discover and do the things they love, it was clear that we share a similar view of the future. Discovery is one of the...
Integrating Customer Service in Mobile Apps
Wednesday, April 27, 2016 by Richard Harris
We recently visited with Barry Coleman, CEO at UserCare, which provides customer service software specifically designed for mobile applications. Specifically, we were interested in learning about the value proposition for developers of integrating customer service in mobile apps.Prior to UserCare, Barry served as CTO and VP of Support and Customer Optimization Products ...
Adobe's Report at MWC Says Mobile Growth in China Tops Other Countries
Friday, February 26, 2016 by Stuart Parkerson
Adobe released a new report at Mobile World Congress that features new insights into phablets, traffic trends and mobile usage overseas. Key insights include: Mobile growth in China tops other countries; over 50% YoY: This is looking at the growth in share of online visits; 64% if you consider just smartphones (3% decline with tablets). The U.S. saw 12% ...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Why 3D Touch is Going to Change the Way We Interact with Mobile
Wednesday, December 30, 2015 by Richard Harris
We recently visited with Michael Wass of Shinobicontrols to discuss the impact of 3D Touch on mobile app development. Shinobicontrols creates interactive UI controls for iOS and Android developers.ADM: Why is 3D touch going to change the way we interact with mobile?Wass: 3D Touch solves a lot of problems with mobile, and a lot of the inherent problems with iOS. Much of ...
Kahuna Expands Marketing Automation Platform Beyond Mobile
Wednesday, August 26, 2015 by Stuart Parkerson
On the heels of its announcement of a new $45 million round in funding, Kahuna is planning to do for email marketing what its platform has done for big-data and machine-learning based mobile marketing automation.This platform expansion brings Kahuna’s capabilities in personalized messaging for mobile to email (and more) with new functionalities leveraging rich context a...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
The Impact of iOS 9 on User Searches
Friday, August 7, 2015 by Richard Harris
I recently discussed the impact of iOS 9 on how users will find and consume information with Richard Forsythe, the co-founder and CTO of NoteStream, a mobile learning app that encourages personal growth and exploration through the presentation of enriching content in snackable form written by expert contributors on a wide range of topics. NoteStream was launched in...
Mendix Offers New UI Framework With Updated aPaaS
Wednesday, August 5, 2015 by Richard Harris
Mendix has released the latest version of its application Platform-as-a-Service (aPaaS). This new Mendix Digital Experience (DX) release includes new UI framework with pre-crafted templates; OData support; enhancements to company’s online developer community; and an expanded Free Edition with production capability.Mendix has simplified its User Experience (UX) design of...
New Google App Invites Helps Developers Drive App Installs with Deep Linking
Wednesday, June 3, 2015 by Stuart Parkerson
Google has released App Invites in beta, which provides mobile app developers the ability to use deep linking from a users’ device and Google-wide contacts as a source to drive referrals and app installs. The new offering is available for iOS and Android app developers. The Google team offers these suggestions for utilizing the beta toolkit:- Use app invites for ex...
Facebook Adds Deep Linking for Mobile App Install Advertising
Tuesday, May 26, 2015 by Richard Harris
Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...
Advice on App Indexing for Google Search Using Deep Linking
Wednesday, May 6, 2015 by Stuart Parkerson
What a great term – Mobilegeddon. Google’s recent changes which now offer ranking friendliness for mobile optimized websites has caused much consternation within the web development community. Its been over a week now since Google reported the ranking system went live and news sites across the globe are full of the good, the bad and the ugly repercussions.What has seeme...
URX Launches Deep Linking AppViews Platform
Tuesday, April 21, 2015 by Stuart Parkerson
URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take. By providing users with related actions to take in-app, developers can monetize their apps with the platform w...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
What Does the iOS 8 Release Offer Mobile Developers
Sunday, September 7, 2014 by Stuart Parkerson
We have hosted several article discussing the upcoming Apple announcement, and in this article we examine insights provided by Phunware’s Candice Tally in her blog post “What Will iOS 8 Mean for Me and My App?”. As she points out, the new iOS operating system will provide users a number of aesthetic changes and performance enhancements. Users will receive...
Amazon Fire Phone and Kindle Fire Now Supports Urban Airship’s Mobile Push and In App Messaging
Thursday, July 10, 2014 by Richard Harris
One measure of the success of an app market is its ability to get third party providers to make available support products and services for developers who create apps for that platform. That’s one of the problems BlackBerry encountered as the vast majority of mobile industry companies took a wait and see approach, resulting in limited access to the app developers tools ...
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
New Services for App Developers and Publishers Announced at Google IO
Thursday, June 26, 2014 by Richard Harris
One of the new services announced at Google I/O was the Google Play Developer Publishing API to help scale release operations. The new API will let developers upload APKs, manage in-app products and localized store listings. There will also be the ability to integrate publishing operations with release processes and toolchain through a RESTful API. This the Go...
HTML5 App Development With Sencha’s Recently Released Ext JS 5
Thursday, June 12, 2014 by Richard Harris
Sencha’s recent release of Ext JS 5 is the “most comprehensive update to the framework since our inception” according to the company. The product provides an HTML5 development for desktop and mobile apps providing the ability to deliver desktop apps on touch-enabled devices using a single codebase.So Whats New?Unified Events Across Desktops and Touch-screen DevicesExt J...
Make Your Apps Load Faster With Golgi and Kill The Spinning Wheel!
Thursday, May 22, 2014 by Richard Harris
After spending time polishing your latest app, you want it to succeed and part of that relies on the user experience of how quickly they get from starting it up to actually using it to get stuff done. It has been shown that if an app fails to load after 2 times, 4 out of 5 times it will get uninstalled. So, every second matters. Golgi wants to help ensure it l...
Urban Airship Introducing Actions: Push Alerts That Allows Engaging Interactions With Users
Saturday, March 29, 2014 by Richard Harris
UA will begin shipping version 4.0 of their mobile SDK for iOS and Android early next week. The new release brings several enhancements to the push messaging workflow – together they will be called the Actions Framework. Actions will allow developers to send customized notifications that cause interesting things to happen when the notification is received or activated –...
Developers Get New Analytics for Twitter Card App Promotion
Monday, January 27, 2014 by Stuart Parkerson
Twitter is rolling out new analytics for Twitter Cards to help publishers and developers understand how their Cards are performing.Twitter Cards provide the ability to make tweets more engaging with pictures, videos, content previews, deep links into apps, and other rich media experiences. Now developers can gain insight into how their content is performing on...
Tapstream Offers Deferred Deep Links to Enhance App User Acquisition
Monday, January 27, 2014 by Richard Harris
Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...
Urban Airship Shares Results Of Its Most Expansive Good Push Index (GPI) Study
Tuesday, December 10, 2013 by Richard Harris
Third Good Push Index study offers first-available vertical opt-in rates, as well as engagement and retention data comparing industriesThe Good Push Index (GPI) study evaluates the engagement and retention lift that push notifications deliver to mobile apps. Six-month analysis from more than 2400 apps and 500 million push messages found that users opted in to ...
AppURL by Quixey What is it
Friday, August 2, 2013 by Richard Harris
The web works by linking pages together, so Quixey thinks apps should be linked the same way and the launch of their product AppURL hopes to do just that. By embedding a bit of code into your app, users can jump from one app to the other much like viewing a webpage in a process called "deep linking"."The idea for deep linking isn’t necessarily ...
Twitter Cards Promises Developers More App Downloads
Wednesday, April 3, 2013 by Richard Harris
Social integration should be a part of any app you develop. Sharing scores on Facebook and Twitter, along with any app related information can help drive downloads of your app, which in-turn make you more revenue.Twitter has announced a couple new additions to their Twitter cards program. One is app deep-linking. Basically this works by including some schema information...
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