HotPlay in game advertising updates from NextPlay
Thursday, August 25, 2022 by Freeman Lightner
NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch.
Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
TigerGraph nabs $31M in Series A funding
Tuesday, September 19, 2017 by Richard Harris
TigerGraph has made announcements including its emergence from stealth, securing of $31M in Series A funding, general availability of TigerGraph, and availability of both its Cloud Service and GraphStudio. Their Native Parallel Graph Technology (NPG) powers real-time deep link analytics for enterprises with complex and colossal amounts of data. Formerly known as GraphSQ...
App Verify SDK gets update for new iOS capabilities
Wednesday, June 21, 2017 by Richard Harris
TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id...
OneRun platform now includes app reengagement
Tuesday, February 21, 2017 by Richard Harris
YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...
Should you buy or build a mobile app for your business
Friday, November 11, 2016 by Glenn Chenier
The question of whether a company should Buy or Build a mobile app for their business is often portrayed as a binary choice between picking an off-the-shelf app/solution, or building a custom solution from scratch, using an in-house developer team or contracted 3rd party.
The Build vs Buy landscape has many more options. Organizations looking to adopt a m...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
How to Create an Effective App Startup Pitch Deck
Tuesday, June 14, 2016 by Richard Harris
ROKO Labs has created a new infographic, How to Create an Effective Pitch Deck for Startups, that provides an informal roadmap showing the path to app pitching success for entrepreneurs.The infographic is the result of the company’s participation in the App Idea Awards where company representatives helped review 600 pitch decks that were submitted. The company...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Pinterest Acquires URX Mobile App Deep Linking Platform
Wednesday, May 4, 2016 by Richard Harris
URX has announced that it has been purchased by Pinterest. According to a recent statement by URX CEO John Milinovich, “Today, I’m excited to announce that the URX team is joining Pinterest. As we learned more about Pinterest's mission of helping people discover and do the things they love, it was clear that we share a similar view of the future. Discovery is one of the...
Integrating Customer Service in Mobile Apps
Wednesday, April 27, 2016 by Richard Harris
We recently visited with Barry Coleman, CEO at UserCare, which provides customer service software specifically designed for mobile applications. Specifically, we were interested in learning about the value proposition for developers of integrating customer service in mobile apps.Prior to UserCare, Barry served as CTO and VP of Support and Customer Optimization Products ...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
Adobe's Report at MWC Says Mobile Growth in China Tops Other Countries
Friday, February 26, 2016 by Stuart Parkerson
Adobe released a new report at Mobile World Congress that features new insights into phablets, traffic trends and mobile usage overseas. Key insights include: Mobile growth in China tops other countries; over 50% YoY: This is looking at the growth in share of online visits; 64% if you consider just smartphones (3% decline with tablets). The U.S. saw 12% ...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Why 3D Touch is Going to Change the Way We Interact with Mobile
Wednesday, December 30, 2015 by Richard Harris
We recently visited with Michael Wass of Shinobicontrols to discuss the impact of 3D Touch on mobile app development. Shinobicontrols creates interactive UI controls for iOS and Android developers.ADM: Why is 3D touch going to change the way we interact with mobile?Wass: 3D Touch solves a lot of problems with mobile, and a lot of the inherent problems with iOS. Much of ...
Microsoft Provides Sample Features and APIs for Universal Windows Apps
Wednesday, September 30, 2015 by Stuart Parkerson
To help developers learn app development for the Universal Windows Platform (UWP), Microsoft has made available a growing samples collection on GitHub. These samples can be used to learn about specific UWP features and APIs and as a source of working code that can be copied and pasted into projects.The samples include API and feature demos as well as some small but comp...
5 Things for Developers to Know About iOS 9
Tuesday, September 8, 2015 by Basil Shikin
With the release of iOS 9 just around the corner, it’s crucial that app developers be proactive about what the release means for security, understand what will now be possible in terms of app thinning, and make the most of other improvements that will enhance user experience and/or increase user engagement. Here’s what I think are the most important things about iO...
Kahuna Expands Marketing Automation Platform Beyond Mobile
Wednesday, August 26, 2015 by Stuart Parkerson
On the heels of its announcement of a new $45 million round in funding, Kahuna is planning to do for email marketing what its platform has done for big-data and machine-learning based mobile marketing automation.This platform expansion brings Kahuna’s capabilities in personalized messaging for mobile to email (and more) with new functionalities leveraging rich context a...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
The Impact of iOS 9 on User Searches
Friday, August 7, 2015 by Richard Harris
I recently discussed the impact of iOS 9 on how users will find and consume information with Richard Forsythe, the co-founder and CTO of NoteStream, a mobile learning app that encourages personal growth and exploration through the presentation of enriching content in snackable form written by expert contributors on a wide range of topics. NoteStream was launched in...
Mendix Offers New UI Framework With Updated aPaaS
Wednesday, August 5, 2015 by Richard Harris
Mendix has released the latest version of its application Platform-as-a-Service (aPaaS). This new Mendix Digital Experience (DX) release includes new UI framework with pre-crafted templates; OData support; enhancements to company’s online developer community; and an expanded Free Edition with production capability.Mendix has simplified its User Experience (UX) design of...
Google Releases Android M Developer Preview
Tuesday, June 9, 2015 by Richard Harris
Google has released the Android M developer preview, offering a clear timeline for testing and feedback plus more updates to the preview build. For the M release, Google reports they have focused on improving the core user experience of and making big changes to the fundamentals of the platform.The M Developer Preview includes an updated SDK with tools, system images fo...
Apple Announcements at WWDC Include Introduction of iOS 9
Tuesday, June 9, 2015 by Richard Harris
During its keynote kicking off WWDC 2015, one of the highlight Apple announcements was iOS 9, which will be available this fall. According to Apple, in this upcoming release, iOS devices become more intelligent and proactive with search and improved Siri features. New multitasking features designed specifically for iPad provide users that ability to work with two apps s...
New Google App Invites Helps Developers Drive App Installs with Deep Linking
Wednesday, June 3, 2015 by Stuart Parkerson
Google has released App Invites in beta, which provides mobile app developers the ability to use deep linking from a users’ device and Google-wide contacts as a source to drive referrals and app installs. The new offering is available for iOS and Android app developers. The Google team offers these suggestions for utilizing the beta toolkit:- Use app invites for ex...
Google Play Services 7.5 Offers New APIs, Security and More
Wednesday, June 3, 2015 by Richard Harris
Google Play Services 7.5 was announced at Google IO offering new capabilities and optimizations to devices across the Android ecosystem. Included in the release is the addition of Smart Lock for Passwords, Instance ID, new APIs for Google Cloud Messaging and Google Cast, as well as access to the Google Maps API on Android Wear devices. The 7.5 SDK is now available for d...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
Magnet Systems Launches Apache Open Source Solution for Messaging in iOS and Android Apps
Thursday, May 28, 2015 by Richard Harris
Magnet Systems has introduced Magnet Message, an Apache open source solution that allows developers to build messaging into any iOS, Android or hybrid mobile application. Magnet Message provides a robust set of functionalities right out of the box, including push messaging, in-app chat, rich message payloads, message delivery confirmation, and publish-subscribe cap...
Facebook Adds Deep Linking for Mobile App Install Advertising
Tuesday, May 26, 2015 by Richard Harris
Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...
Advice on App Indexing for Google Search Using Deep Linking
Wednesday, May 6, 2015 by Stuart Parkerson
What a great term – Mobilegeddon. Google’s recent changes which now offer ranking friendliness for mobile optimized websites has caused much consternation within the web development community. Its been over a week now since Google reported the ranking system went live and news sites across the globe are full of the good, the bad and the ugly repercussions.What has seeme...
URX Launches Deep Linking AppViews Platform
Tuesday, April 21, 2015 by Stuart Parkerson
URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take. By providing users with related actions to take in-app, developers can monetize their apps with the platform w...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
Deeplink Invites App Developers to Participate in Private Beta of Deeplink Marketplace
Monday, October 27, 2014 by Stuart Parkerson
Deeplink has announced the private beta of its The Deeplink Marketplace, a functional deep link marketplace (with API, SDK and other tools) to find deep links based on specific functions, enabling apps to serve content and deep links for other apps on a users’ phone. Mobile developers can use the Deeplink Marketplace for app marketing, app monetization as well as t...
