Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Automating network resilience optimization during challenging times
Friday, May 12, 2023 by Tracy Collins
Unless you have been living under a rock for the past many months, the term "tech layoffs" is one you have undoubtedly heard repeated over and over again in the news cycle, and there's a good chance you are already sick of it. This year alone, no less than 40,000 workers at marquee companies like Alphabet, Microsoft, Spotify, and Amazon were given the...
Financial and operational planning have a love hate relationship
Thursday, May 11, 2023 by Stephen Dombroski
For many business organizations, internal departments working independently of one another is the norm. This norm creates siloed day-to-day functions and rigid disconnects in processes. This is especially true when it comes to sales and operations planning (S&OP). Low-maturity organizations allow budgets to dictate operational planning, and medium-maturity organizat...
Will automation replace developers
Monday, April 24, 2023 by Richard Harris
Richard Whitehead discusses automation, the steps your organization can take to implement autonomous processes and the main barriers companies face, what role full and partial automation will play in the future, some critical skills IT managers need to have when working with automation, how you can improve availability and support with AIOps, and more below.
ADM: Do ...
No Code Low Code will shine in 2023
Tuesday, January 24, 2023 by Freeman Lightner
Organizations of all sizes will be looking to cut budgets in 2023 as the world faces an economic downturn.
No Code / Low Code’s Time to Shine
In response to this, we will actually see increased investments in no code / low code technology as leaders look for ways to increase productivity while maintaining leaner budgets. Driven by the need for no code l...
VCs will fly to quality in 2023
Tuesday, January 24, 2023 by Richard Harris
Andrew Lau, CEO, and co-founder of Jellyfish discusses his predictions for VCs in 2023, including why the days of easy money and endless budgets will come to an end, how the doors are opening for startups to recruit talent that has long been out of reach, and that firms will be deploying heavily once more by the second half of 2023.
VCs will fly to qua...
People and technology predictions from DTS
Friday, January 20, 2023 by Brittany Hainzinger
As we start the new year, most organizations have settled their workforce model as either in-person, hybrid, or remote and considered cybersecurity’s role in their operations. By and large, businesses have accepted that they must continually mature their security stance if they want to stay ahead of the next attack ploy. With that in mind, our predictions for the ...
Remote work is opening the door for global outsourcing
Monday, January 16, 2023 by Brittany Hainzinger
Daniel Todd from Influence Mobile shares his 2023 predictions including how remote work is opening the door for global outsourcing, what the benefits of global outsourcing include, why brand loyalty will decline with the increased popularity of reward apps, how their flagship app Rewarded Play, allows users to earn 20 percent back on average, and much more.
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Keeping startups agile and pivoting with MVPs
Wednesday, August 24, 2022 by Yasser Jilani
With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market.
Minimum viabl...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Tap to mobile payment predictions
Tuesday, January 18, 2022 by Brittany Hainzinger
NMI has over 20 years of experience in the fintech software space, and NMI works with software developers to enable payments into existing tech stacks. Vijay Sondhi, CEO at NMI shares his 2022 predictions about software vendors, tap to mobile payments, how to maintain customers, and much more.
ISV and Tap to mobile payment predictions for 2022
In 2022, i...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
New prediction says Blockchain will power web3
Tuesday, January 12, 2021 by Richard Harris
In the coming year, companies will modify their approaches to developing technology and products. The hype of Artificial Intelligence, Microservices, and Low Code – No Code platforms have played out and companies will make adjustments to decrease complexity and increase efficiencies.
Microservices Adoption to Recede in 2021
Microservices will see a decline i...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
Database ecosystem will flourish in 2021
Thursday, January 7, 2021 by Freeman Lightner
Related to COVID-19, I think the big stories will revolve around managing remote workforces, cost-cutting by the consolidation of empty buildings, and adapting to changes in consumer behavior.
Database ecosystem will flourish in 2021
Despite the fact that IT budgets have been tight in 2020, businesses have adapted to the changed consumer behaviors. As a result, I ...
HackNotice announces threat intelligence platform
Friday, September 18, 2020 by Brittany Hainzinger
HackNotice announced the launch of HackNotice Teams, a cybersecurity management platform powered by actionable threat intelligence and an industry solution to foster a company-wide culture of security. Built on HackNotice Premium’s technology, HackNotice Teams scours the dark web to alert employees of vulnerabilities, compromised information, and data breaches in ...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Serverless computing benefits with Tejas Gadhia from Zoho
Monday, November 11, 2019 by Richard Harris
Serverless computing has changed the way apps and services are both built and consumed. With the recent rollout of its serverless platform, Catalyst, Zoho aims to take that a step further thanks to a unified technology stack and underlying framework built over the course of the past two decades. Developers understand that serverless computing eliminates the need to mana...
The rise of shadow IT
Monday, September 30, 2019 by Freeman Lightner
Mendix has announced key findings on the readiness of companies to successfully implement digital transformation initiatives. The survey shines a spotlight on the rise of "shadow IT", when business teams pursue tech solutions on their own, independently of IT in an effort to deal with the persistent shortage of soft...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Resolve acquires FixStream for $24M
Wednesday, August 21, 2019 by Christian Hargrave
Resolve Systems will be acquiring FixStream, a pioneer in AIOps. The acquisition, expected to close by the end of September, will enable Resolve to offer the most robust IT automation platform available on the market by combining artificial intelligence insights into dynamic, hybrid IT environments with powerful automation capabilities that are purpose-built for the com...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
