Your tech job just laid you off. Now what
Wednesday, June 10, 2020 by Matt Martin
Between March 11th and May 31st more than 600 startups have let nearly 60,000 employees go, according to Layoffs.fyi. If you’re among those, my sincere condolences. This guide should help you avoid some common pitfalls and help you get back on your feet as quickly as possible.
If you’re still employed, now is a good time to get a game-plan together for wh...
Push notification value increases with intensity
Monday, March 4, 2019 by Richard Harris
Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.
The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Austin Harris
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
StackCommerce celebrates $100M in payouts to creators
Wednesday, November 28, 2018 by Austin Harris
StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content.
The company expanded into the men’s l...
Blockchain helps artists protect their work
Tuesday, February 13, 2018 by Austin Harris
Po.et has announced the release of Frost, An open API and set of developer tools. Frost allows content publishers and developers to more easily register creative works on the blockchain. Using Frost, users can interact with the Po.et Network with a basic username and password login, instead of running a full Po.et node. This API will enable new integrations and decentra...
Millennial documentary explores relationship with money
Friday, February 2, 2018 by Austin Harris
In tandem with the announcement of their Series B funding, Varo Money, Inc. has debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic - ambitious, professional millennials - that Varo is serving. The series of short, documentary-style videos will explore their passions and how their relationship with money shape...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Austin Harris
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
How iOS 11 will hurt developer revenue
Tuesday, October 10, 2017 by Richard Harris
With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...
Data Science Experience from IBM gets an update
Tuesday, October 3, 2017 by Richard Harris
In a blog post on Medium in the section for IBM Analytics, by their own Vikram Murali, the company announced that IBM was going to update its Data Science Experience (also called DSX). DSX is a tool for amateur and professional data scientists alike who are looking to use an insightful tool for the data science trade. "With this release, we’ve focused on expanding suppo...
Ascensia Diabetes Challenge starts Oct 1
Friday, September 29, 2017 by Richard Harris
Ascensia Diabetes Care has announced the launch of the Ascensia Diabetes Challenge, a global innovation competition that is seeking innovative digital solutions to support diabetes management and improve the lives of those living with type 2 diabetes. The challenge aims to find new ways to help tackle the management of the global epidemic of type 2 diabetes by unearthin...
Bottr.me aims to simplify the way we work with personal AI bots
Thursday, July 13, 2017 by Austin Harris
Bottr.me, a chat bot creation tool, has received backing from 500 Startups, Purvi Capital, Google MD Rajan Anandan and Abhishek Gupta from TLabs. Launched in private beta earlier this year as a way to create one’s very own smart AI based virtual avatar, this startup wants to fundamentally change the way we create and consume information and services online. B...
A discussion on cloud sandboxes with Quali's CMO Shashi Kiran
Monday, October 17, 2016 by Richard Harris
DevOps processes are used to accelerate the development of cloud applications, and sandboxes can help by providing actual replicas of production environments for developers to try out new code, or for test teams to get access to holistic real-world environments without the risk of harming a live production environment. We recently had an interesting conversat...
IBM: Humanizing Digital Conversations
Friday, October 7, 2016 by Rama Akkiraju
In the Watson Cognitive services portfolio, there are services such as Personality Insights, Sentiment Analysis, Emotion Analysis, Tone Analyzer and Intent Detector (called Natural Language Classifier). These services enable the inference of one’s personality traits, sentiments, emotions, communication tones and the intents expressed by people in their writing respectiv...
Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic
Saturday, August 27, 2016 by Scott Poniewaz
Britt White is a former hog wrestling world champion, but most recently gained notoriety for Lure Deals, which provides marketing opportunities for Pokémon GO. He has been a part of the Austin tech community for a few years now and runs TKM Labs, a digital agency and virtual reality firm focused on tackling industry specific issues utilizing VR and AR across areas like ...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
The Impact of iOS 9 on User Searches
Friday, August 7, 2015 by Richard Harris
I recently discussed the impact of iOS 9 on how users will find and consume information with Richard Forsythe, the co-founder and CTO of NoteStream, a mobile learning app that encourages personal growth and exploration through the presentation of enriching content in snackable form written by expert contributors on a wide range of topics. NoteStream was launched in...
Continuous Delivery Drives Business Advantage: Six Leading Edge Companies
Thursday, July 9, 2015 by Dan Juengst
Several years ago, the application lifecycle process known as continuous delivery was a new concept being tried by a small group of early adopters. Things have changed. Now, continuous delivery, or CD, is a practice that companies big and small are not only trying out, but embracing as part of a new, faster moving, on-demand business culture. We’re now hearing the ...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
New API Allows Developers to Find Millions of User Comments Across the Web
Thursday, April 2, 2015 by Richard Harris
Diffbot is an artificial intelligence startup and creators of visual learning robot technology that lets developers analyze, extract, and enhance Web content. Diffbot offers a robot that examines the Web using computer vision and natural language processing providing developers with tools to find, extract and understand the objects from any Web page for use in their app...
New Social App Allows You To Record Short Voice Messages Called Beeps
Monday, December 1, 2014 by Richard Harris
Editors Note: Contributed by the developers of Beep, Pieter Parker and Nick BarthWe live in an age where everyone is digitally connected, but emotionally disconnected from each other. While the internet has connected the world, it hasn’t yet promoted human interaction. We interact with images, text, and buttons, not people. It feels as if somethings missing. Someth...
Home Hunting, App Edition: How to Effectively Launch Your Localized App
Friday, September 5, 2014 by Dawni Jacobs
In the previous installment of this series, your "baby" (localized app) was shepherded onto the path to success by passing through the right quality assurance process. It now looks good to the folks in its new locale, it speaks the right language, and it functions like a native (in fact, it is a native) app. All it needs now is to find a new home - ideally many, ma...
Make Your App a Hit: a Three Part Checklist for Mobile Developers
Friday, August 29, 2014 by Li-at Karpel Gurwicz
For small and medium-sized businesses (SMBs) that want to make mobile a key part of their business strategy, it is crucial to create an app that is downloaded and used by the right audience.A winning app strategy and effective app store optimization (ASO) set the groundwork for success, but in order to really tap an app’s potential, focus on these specific keys to app p...
ComboApp Launches ComboStore Mobile App Marketing Platform
Wednesday, July 16, 2014 by Richard Harris
ComboApp, a mobile full-cycle marketing and communications agency that provides services to mobile app owners, has just announced the launch of ComboStore, a “one stop checkout” mobile app marketing site designed to assist app owners and mobile developers leverage their marketing budgets.The ComboStore features a number of tools to promote app products across multi...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers
Thursday, July 3, 2014 by Filipa Oliveira
Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
Why You Should Get Your App Endorsed By a Mommy Blogger
Thursday, June 19, 2014 by Artyom Dogtiev
You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements.
The concept behind product endorsements is an age old one: Using the celebrity of an individual to...
Best Practices for Developers and Publishers for Pitching Your App to the Media
Monday, May 19, 2014 by Artyom Dogtiev
When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...
Using Social Media to Promote Your Mobile App
Thursday, January 9, 2014 by Patrick Cruz
Mobile apps today is what laptop computers were only a few
years ago. More than half of Americans
own a smartphone, and it’s widely projected that mobile traffic will succeed
desktop traffic in 2014. As more users
harness the power of mobile and appoint mobile apps for everyday entertainment,
information, and utility, the overflow of apps is not only ubiquitous, ...
How Not to Promote Your App to New Media
Saturday, December 14, 2013 by Rob Walch
Half of the work in developing an App is promoting said App,
and where I can, I like to help out Devs.
One way to help is saying what to do, but what is more fun is saying
what not to do - by showing some examples. For those not familiar, when
removing any actual information that might identify the individual or their
product, I show it here as “Redacted.”
...
App Marketing on the Cheap!
Friday, November 22, 2013 by Khalil Dandan
How to Successfully Market an App Without a Big Budget
App developers often spend most of their time developing an
app and very little time promoting it. With over 1.6 million apps available in
the App Store, Google Play, and Microsoft Phone Market Place combined, gaining
visibility for your app can seem like a daunting, intimidating ...
Can You Afford $247 Million For User Mobile Acquisition
Thursday, November 14, 2013 by Matt Palmer
If you have the budget like Zynga, who reportedly spent $247
Million on their marketing and user acquisition efforts last year, great, all
the power to you. But if you're like the rest of the 99% of developers out
there, don't despair, there's more than one way to skin a cat when it comes to
getting your app noticed and getting installs.
But more on
...
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