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Developer news items we found relating to app marketer

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App marketing for older apps

Wednesday, January 8, 2025 by Richard Harris

App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...

Its not NFTs people want its ownership

Thursday, August 25, 2022 by Richard Harris

Sami Khan, the co-founder, and CEO of Atlas Reality chatted with us about his journey from an App Marketer to where he is currently, all about ATLAS: EARTH, and how it pairs a mobile-first game world where players can buy land right where they live. We also asked Khan about how the inspiration for the game was derived, what his vision and mission entail for Atlas, ...

Bridging marketing gaps with data cleanrooms

Friday, June 10, 2022 by Charles Manning

If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months. In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...

App-ocalypse due to ad and privacy regulations

Friday, May 20, 2022 by Richard Harris

The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations. ...

Fewer apps in Google Play Store than 4 years ago

Thursday, April 28, 2022 by Brittany Hainzinger

A TradingPlatforms.com analysis shows there are fewer applications in Google's Play Store today than four years ago. The site presented data showing that the store's app numbers had fallen by a million. Data shows fewer apps in Google Play Store than 4 years ago Google Play Store hosted 2,591,578 applications by March this year. This figure is a 28% drop f...

Advanced analytics solution Datascape from Adjust

Friday, April 8, 2022 by Brittany Hainzinger

Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time. Agility is more important than ever as app market...

App deletion deadline from Apple

Tuesday, March 29, 2022 by Freeman Lightner

Transcend, the platform that allows users to encode privacy across a company's tech stack has released the results of its latest survey of technology decision-makers, which assessed their readiness for Apple's in-app deletion requirements for iOS apps that offer account creation. The findings show that 71 percent of companies surveyed are not fully prepared...

The App Marketers New Year Resolution for 2022

Friday, February 25, 2022 by Andrey Kazakov

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...

Mobile app growth report from Adjust has been released

Monday, April 12, 2021 by Brittany Hainzinger

Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...

5 trends that will shape the future of mobile apps

Thursday, January 14, 2021 by Jon Hudson

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...

App discovery increases coming in 2021

Thursday, January 7, 2021 by Freeman Lightner

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...

AppsFlyer released its first retargeting report

Friday, June 12, 2020 by Brittany Hainzinger

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...

Why you are losing app customers

Wednesday, November 6, 2019 by Freeman Lightner

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...

Kx technology to power antifraud platform from Machine Advertising

Monday, June 24, 2019 by Richard Harris

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...

Mobile app ad pricing and performance report shows what converts best

Monday, June 3, 2019 by Richard Harris

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...

Scaling apps against competition easier with new accelerator program

Tuesday, May 28, 2019 by Austin Harris

Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps. In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...

Google recommends Webpals Mobile to advertisers

Tuesday, May 28, 2019 by Austin Harris

Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...

Bidalgo expands into London

Thursday, March 28, 2019 by Richard Harris

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...

American dating app registrations drop almost 500 percent

Friday, February 15, 2019 by Richard Harris

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...

Why app analytics tools can get your app removed

Friday, February 8, 2019 by Richard Harris

Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...

5 rules of monetizing like a mobile game developer

Wednesday, January 9, 2019 by Sean Webster

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...

Mobile marketing benchmark tool by Adjust brings light to marketers

Monday, November 26, 2018 by Austin Harris

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...

Apple Search Ads support from Appbi

Friday, November 9, 2018 by Richard Harris

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...

Holiday marketing strategies 2018 from Helpshift

Tuesday, November 6, 2018 by Richard Harris

New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently. Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...

The subscription based app model is working and here's proof

Monday, November 5, 2018 by Richard Harris

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...

Marketing your app on Snapchat just got a little easier with Tenjin

Tuesday, October 23, 2018 by Richard Harris

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform. “With...

Measuring mobile ad revenue on the user level

Thursday, October 4, 2018 by Austin Harris

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...

Mobile game spending is dominated by women says Liftoff

Wednesday, August 22, 2018 by Austin Harris

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...

Retarget mobile users by remembering the day 0 dilemma

Wednesday, August 22, 2018 by Alexei Chemenda

Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...

Parallel ad bidding solution launches by PubNative

Friday, July 13, 2018 by Richard Harris

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...

Mobile retargeting best practices and worst mistakes

Monday, June 11, 2018 by Richard Harris

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...

AI and machine learning make app development and marketing smarter

Wednesday, December 13, 2017 by Brian Solis

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...

Making inapp purchase whales is more expensive than you think

Friday, December 1, 2017 by Xavier Cramer

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...

Why your app is getting uninstalled and how to prevent it

Wednesday, November 22, 2017 by Simon Spaull

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...

Smart mobile marketing during the holidays

Tuesday, November 21, 2017 by Itamar Benedy

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...