app installs

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Developer news items we found relating to app installs

35 results
Privacy-Sandbox-on-Android-launched-by-AppsFlyer-and-Unity-Ads

Privacy Sandbox on Android launched by AppsFlyer and Unity Ads


Tuesday, September 17, 2024 by

AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...


Unified-iOS-report-from-Singular

Unified iOS report from Singular


Monday, August 19, 2024 by

Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.  Singular customers have repo...


ATT-user-opt-in-insights-from-AppsFlyer

ATT user opt in insights from AppsFlyer


Tuesday, April 30, 2024 by

Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...


Gaming-app-insights-report-from-AppLovin-and-Adjust

Gaming app insights report from AppLovin and Adjust


Monday, April 1, 2024 by

Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


5-trends-that-will-shape-the-future-of-mobile-apps

5 trends that will shape the future of mobile apps


Thursday, January 14, 2021 by

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...


Blockchain-social-network-offers-Trump-free-lifetime-membership

Blockchain social network offers Trump free lifetime membership


Monday, January 11, 2021 by

On Monday, the two founders of Dream-Real.com, a new global social network built on the Blockchain, will formally offer President Donald Trump a free, lifetime membership to the international platform.  Blockchain social network offers Trump free lifetime membership Their offer is in response to Twitter and a host of other platforms banning not only the ...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


Fitness-app-installs-up-67%-since-COVID-19

Fitness app installs up 67% since COVID-19


Thursday, August 20, 2020 by

As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


App-by-Appix-engages-audiences

App by Appix engages audiences


Monday, October 14, 2019 by

APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...


The-fastest-growing-app-markets-in-2019

The fastest growing app markets in 2019


Thursday, October 10, 2019 by

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...


InApp-advertising-2019-survey-released

InApp advertising 2019 survey released


Thursday, October 3, 2019 by

Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...


-Facebook-remains-the-top-media-source-for-app-installs

Facebook remains the top media source for app installs


Monday, September 30, 2019 by

AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...


Kx-technology-to-power-antifraud-platform-from-Machine-Advertising

Kx technology to power antifraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Amazon-prime-day-2018-data-is-out-from-Liftoff

Amazon prime day 2018 data is out from Liftoff


Monday, August 6, 2018 by

Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week. Amazon Prime Day i...


Google-I-O-2018-is-aimed-at-helping-developers-earn-and-grow-more

Google I-O 2018 is aimed at helping developers earn and grow more


Wednesday, May 9, 2018 by

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...


Making-inapp-purchase-whales-is-more-expensive-than-you-think

Making inapp purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


DeviceID-reset-fraud-is-now-top-ad-fraud-method

DeviceID reset fraud is now top ad fraud method


Wednesday, September 27, 2017 by

AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...


Apps-with-subscriptions-should-read-this-report-about-pricing

Apps with subscriptions should read this report about pricing


Thursday, August 17, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


Mobile-video-ads-install-the-most-apps-new-survey-says

Mobile video ads install the most apps new survey says


Wednesday, May 31, 2017 by

AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...


Lucktastic-helps-Hooked-On-Phonics-with-user-engagement

Lucktastic helps Hooked On Phonics with user engagement


Tuesday, March 7, 2017 by

Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...


It

It's getting cheaper to buy installs but users don't stick around says Fiksu


Wednesday, March 1, 2017 by

January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices....