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Match.com-gets-sued-by-FTC-for-using-fake-love-interest-ads

Match.com gets sued by FTC for using fake love interest ads


Thursday, September 26, 2019 by

This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com. The agency also al...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


Using-common-short-codes-for-mobile-app-marketing

Using common short codes for mobile app marketing


Friday, February 16, 2018 by

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...


Seven-Keys-to-Obtaining-Meaningful-Patent-Protection-for-Your-Mobile-App

Seven Keys to Obtaining Meaningful Patent Protection for Your Mobile App


Friday, September 16, 2016 by

You’ve come up with a brilliant idea for a mobile app that will deliver disruptive technology. You’ve sketched out a rough storyboard of your user interface and user experience. You’ve outlined the algorithms and architecture you need to implement your idea and satisfied yourself that your app is technically feasible. You are ready to finalize you...


Endless-Possibilities-with-Geomagnetic-Indoor-Positioning

Endless Possibilities with Geomagnetic Indoor Positioning


Tuesday, May 17, 2016 by

If you’ve written or used commercial-grade GPS apps, you know they’re no longer limited to basic driving directions. Today, tons of cool apps put your phone's location awareness to good use - you can code a whole range of apps, from finding nearby restaurants to hailing taxis. And these apps work well - as long as the mobile user is outside. However, once you cross...


New-HTML5-Ad-Validator-Tests-Ad-Creatives-Against-IAB-Guidelines

New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines


Sunday, May 8, 2016 by

The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...


TapJoy-Releases-Customized-Currency-for-App-Publisher-Monetization

TapJoy Releases Customized Currency for App Publisher Monetization


Monday, December 28, 2015 by

TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...


StartApp-Introduces-360degree-Mobile-Advertising-Option

StartApp Introduces 360degree Mobile Advertising Option


Tuesday, August 11, 2015 by

StartApp has introduced a new 360-degree ad offering. Using 3-dimensional graphics, the new 360-ad unit utilizes the gyroscope of the user’s mobile device in order to provide an interactive, panoramic experience.Instead of simply seeing a flat image of an advertised app, the user will be able see a 3D glimpse of the app experience directly through the advertisement.Star...


Find-the-Sweet-Spot-With-Three-Tips-to-Avoiding-Misleading-Native-Ads

Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads


Saturday, July 18, 2015 by

One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...


Kochava-Adapter-Framework-Offers-Developers-an-Omniview-Glance-at-Marketing

Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing


Thursday, July 16, 2015 by

The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...


How-the-Internet-of-Things-will-Affect-Business-App-Developers

How the Internet of Things will Affect Business App Developers


Monday, April 27, 2015 by

I think we can all agree, IoT is an exciting frontier for developers. It seems like in no time we'll run into the Jetsons and experience the future-is-now convenience of automated flying cars that tuck themselves away into a brief-case. That stuff of science-fiction is quickly becoming a reality today with IoT. However, much of the attention around IoT focuses on the co...


Tapjoy-Offers-New-App-Marketing-Automation-and-Monetization-Platform

Tapjoy Offers New App Marketing Automation and Monetization Platform


Friday, March 13, 2015 by

Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user.  The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...


Fuse-Powered-Launches-Monetization-Engine-for-Mobile-Gaming-Developers

Fuse Powered Launches Monetization Engine for Mobile Gaming Developers


Tuesday, February 24, 2015 by

Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...


Top-10-Hacks-To-Move-SaaS-Customers-From-Free-Usage-To-a-Paid-Subscription

Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription


Friday, February 20, 2015 by

A perennial problem faced by SaaS companies is the difficulty in converting free users to paid customers. This problem is compounded by free alternatives, often of varying quality. A business must be tactful in what it says and what it offers, analyzing customer behavior, preferences and how they navigate their website. The best strategy to increase the number of p...


Moving-Past-Facebook-for-Better-Mobile-Game-Ad-Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting


Wednesday, October 8, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...


What-Mobile-Developers-Need-to-Know-About-UK-Free-to-Play-Regulatory-Focus-

What Mobile Developers Need to Know About UK Free to Play Regulatory Focus


Thursday, September 4, 2014 by

The online and app-based games industry has exploded in recent years. Many gaming companies have developed games which follow a free-to-play (F2P) format. The most common F2P model adopted is the freemium model.The growth of freemium games has undoubtedly entertained millions of gamers and has been a profitable route to market for many gaming companies. Consumer complai...


iOS-AdThief-Malware-Affects-Some-App-Revenue

iOS AdThief Malware Affects Some App Revenue


Thursday, August 21, 2014 by

The Virus Bulletin has posted a new update on iOS/AdThief, a.k.a. Spad, which is a piece of malware that hijacks ad revenue in jailbroken devices and redirects them to the attacker.The Virus Bulletin reports that the malware was first noticed in March 2014. The Bulletin is now publishing a report by Axelle Apvrille which describes the malware in detail.The report shows ...


A-Real-World-Guide-to-the-Internet-of-Things-(IoT)-from-an-App-Developer’s-Perspective

A Real World Guide to the Internet of Things (IoT) from an App Developer’s Perspective


Thursday, August 7, 2014 by

It seems you can’t turn the corner without having someone virtually knock you on the head with the Internet of Things (IoT). But as an app developer, have you really heard anything yet about IoT that says, OK, now that is relevant to me?First, if you don’t know what the basic concept of IoT is, here you go: Connect all the things to the Internet so that automation and d...


Apple-vs.-Facebook:-What-Signals-Do-Industry-Giants-Send-to-the-App-Market-(And-What-do-They-Mean-to-iOS-Developers)

Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)


Tuesday, July 8, 2014 by

In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...


Using-in-App-Advertising-Effectively-To-Monetize-an-App

Using in App Advertising Effectively To Monetize an App


Wednesday, March 26, 2014 by

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...


Corona-Hints-At-a-New-Ad-Network-With-New-CoronaCards

Corona Hints At a New Ad Network With New CoronaCards


Thursday, March 6, 2014 by

Corona sent a letter to developers today to announce a new "closed beta" of CoronaCards. Essentially it allows developers of Corona and other platforms such as GameSalad, and Unity to "overlay" a version of Corona from within their apps (think interstitials). Here are a few examples of what they say cards will be good for:Developers using frameworks like&...


Alternative-Ways-Of-Monetizing-Mobile-Apps

Alternative Ways Of Monetizing Mobile Apps


Saturday, September 7, 2013 by

Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...


Million-a-month-Halfbrick-Studios-and-Fruit-Ninja

Million a month Halfbrick Studios and Fruit Ninja


Saturday, December 1, 2012 by

Why is it every time we app developers see a story like this it's a bit like watching someone win the lottery? While we are happy for their success, we wonder "how could they get that lucky"? Halfbrick Studio's, an Australian based mobile development studio and the makers the widely popular Fruit Ninja reports that it is cranking in over $1 million dollar...


Metaps App Surpass 30 Million Downloads


Wednesday, November 28, 2012 by

- Network expands in Korea -TOKYO — Metaps Inc. (hereafter "Metaps") developer of 'metaps' - a monetization platform for Android announces that participating Android apps have achieved over 30 million downloads. This is a result of strong increases in the amount of downloads of partner's apps in the Asian market, particularly in Korea.metaps is a developer platform...


CPA-marketing,-avoid-being-dooped

CPA marketing, avoid being dooped


Wednesday, November 28, 2012 by

Even though it’s been around for awhile, CPA marketing draws a lot of attention, especially from newcomers to the industry. It requires very little in terms of start up costs, and it can be extremely profitable.CPAis how merchants measure the cost incurred during the process of converting a site visitor into a paying customer. Using the CPA method, merchants pay markete...