How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Austin Harris
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
New ad exchange auction platform from Appodeal launches
Wednesday, June 14, 2017 by Richard Harris
Appodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
AOL says you need to diversify your ad strategy
Monday, May 22, 2017 by Patrick McCormack
For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Austin Harris
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Tapdaq launches ad mediation layer so developers can earn more revenue
Tuesday, December 6, 2016 by Austin Harris
Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...
Enhance by FGL now features Appodeal support
Tuesday, November 15, 2016 by Richard Harris
Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their comp...
2017 looks to be the year to make make money with transportation apps
Wednesday, November 9, 2016 by Richard Harris
Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...
Vungle announces Dynamic Templates
Thursday, November 3, 2016 by Richard Harris
Video ads are an effective way to drive revenue for a mobile app. But, keeping users happy is equally as important, as the number of active users an app has is directly tied to a developer’s ability to monetize. Low quality, poorly designed video ads that don’t perform have no place in an app but, unfortunately, they are all too common. eCPM suffers if video ads consist...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
Appodeal Now Offers Ad Mediation Based on Predicted Performance for NonProgrammatic Ads
Tuesday, September 6, 2016 by Stuart Parkerson
Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads. Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions;...
Appodeal TVOS SDK Now Available for Developers
Friday, July 1, 2016 by Richard Harris
Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
Appodeal's Programmatic Ad Mediation Platform Now Offers Ad Effectiveness Analytics
Wednesday, May 18, 2016 by Richard Harris
Appodeal has announced new functionality to its programmatic ad mediation for mobile apps, including a new Insights feature giving publishers multidimensional intelligence into the effectiveness of in-app ads. With this information, app publishers can take proactive steps to improve ad revenue generation across various audiences, device types and network usage scenarios...
glispa Releases New Mobile Ad Mediation Platform
Thursday, March 24, 2016 by Stuart Parkerson
Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...
DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games
Monday, March 14, 2016 by Richard Harris
deltaDNA just announced the release of SmartAds ‘On Demand’, a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...
Two Case Studies On How Programmatic Ad Mediation Maximize Revenues
Friday, February 26, 2016 by Stuart Parkerson
Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
Programmatic Ad Mediation Is The Next Step for App Publishers
Monday, November 23, 2015 by Mary Clark Rardin
The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...
Microsoft Streamlines Windows Developer Ad Options
Wednesday, October 14, 2015 by Stuart Parkerson
The Windows Dev Center team has announced that it finished integrating the functionality previously available in the Windows pubCenter in order to simplify the process that developers use to create, manage and track Microsoft advertising ad impressions and revenue across Windows phone, tablet and PC. In addition, Microsoft Advertising and Windows ad mediation have ...
New App Monetization Capabilities With Microsoft Universal Ad Client SDK
Thursday, August 20, 2015 by Richard Harris
Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...
deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform
Tuesday, July 28, 2015 by Richard Harris
deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
Fuse Powered Launches Monetization Engine for Mobile Gaming Developers
Tuesday, February 24, 2015 by Stuart Parkerson
Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...
How Ad Mediation Can Boost Your Mobile App Revenue
Friday, February 6, 2015 by Josh Speyer
Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers. Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between. In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...
Windows Mobile App Ad Mediation Solution Now Available
Tuesday, November 11, 2014 by Stuart Parkerson
The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...
A Mobile Publisher’s Guide App Monetization with AD Mediation
Thursday, October 23, 2014 by Josh Speyer
The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...
Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming
Wednesday, September 24, 2014 by Richard Harris
Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
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