Social media misinformation could impact the 2024 election
Tuesday, March 26, 2024 by Brittany Hainzinger
As Congress moves to potentially ban TikTok in the U.S., Media.com, a new profile-based network, unveils a study showing that 70 percent of social media users are moderately to extremely concerned that misinformation will impact the 2024 U.S. Presidential election. Respondents were also inclined to hold social media companies accountable for misinformation and hate...
Forge API launches for game developers
Thursday, March 21, 2024 by Richard Harris
Forge has launched Forge API. Designed to empower game developers by providing a seamless solution for creating and managing "battle pass" experiences, the Forge API allows them to reach new gamers, drive sustained engagement, and reward players for their commitment. The full toolkit is available today and interested developers can learn more and get...
Neopets saw rapid growth for 2023
Tuesday, March 19, 2024 by Richard Harris
The almost 25-year-old legendary virtual pet game Neopets is delighted to present a strong 2023 business performance, following its transition into an independent entity known as World of Neopia, Inc. in July 2023. Since that transition, Neopets has experienced a remarkable turnaround, boasting an unprecedented 100% increase in monthly active users (MAU) and a new ...
Low code app development and API webinars from LANSA
Tuesday, February 6, 2024 by Richard Harris
Are your development projects hitting roadblocks due to complexity or cost? The answer could lie in professional low-code!
Build custom applications and solve your most pressing business problems efficiently. Join LANSA’s upcoming webinars to learn how. Hosted in three different timezones, registration is free and you can pick the session that works best for yo...
Branded call display with logos from TransUnion and ATT
Thursday, February 1, 2024 by Richard Harris
AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust:
Recipients no longer need a special app on their mobile device to see the caller’s brand logo.
The branded calls with logos are verified with STIR/SHAKEN, a set of st...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
FashionVerse AI mobile app from Hilfiger Ventures is out now
Wednesday, January 31, 2024 by Brittany Hainzinger
FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...
Vision Pro app count up to 196 apps
Monday, January 29, 2024 by Richard Harris
New data from Appfigures suggests that Apple's Vision Pro mixed reality headset is facing a lukewarm response from app developers. As of the latest update, the Vision Pro's app store boasts just over 150 apps specifically designed for the device, a small fraction compared to the vast app store catalog of 1.8 million apps.
It's important to clarify that th...
Enthusiast Gaming Holdings Inc is searching for a CEO
Tuesday, January 16, 2024 by Brittany Hainzinger
Enthusiast Gaming Holdings Inc. announced that Nick Brien has provided notice of his resignation as Chief Executive Officer and Director of the Company, which resignation became effective upon acceptance of the Board of Directors on January 8, 2024.
The Company has appointed the current Chairman of the Board, Adrian Montgomery, as interim CEO. Mr. Montgomery previous...
AI cooling off period projected by Helpshift in 2024
Friday, January 5, 2024 by Richard Harris
There was much hype in 2023 about AI, and as a result, all sorts of companies have jumped into the AI space - even if they’re not "AI companies." We saw some brands that were too hasty and indiscriminate in their approach to AI. They’re tinkering with AI, throwing stuff at the wall to see what sticks. They’re trying to put AI everywhere...
Full stack monitoring platform New Relic appoints new CEO
Tuesday, December 12, 2023 by Freeman Lightner
New Relic, the all-in-one observability platform for every engineer, announced that Ashan Willy has been appointed as their new Chief Executive Officer.
"I have long admired New Relic as a true pioneer in the observability market, and am honored to have the opportunity to lead the company as it embarks on the next phase of its journey. The opportunity ahead of u...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Forge beta launches to reward gamers for their achievments
Wednesday, October 25, 2023 by Freeman Lightner
Forge, the video game platform that connects and rewards gamers for their gaming achievements and ongoing play has opened to players in beta. The platform announced a $11 million seed funding round, led by Makers Fund, BITKRAFT Ventures, and Animoca Brands, with participation from Hashkey Capital, Polygon Ventures, Formless Capital, and Adaverse. Forge’s...
Piracy for streaming admitted by 44 percent of Asian consumers
Monday, October 23, 2023 by Brittany Hainzinger
Faced with a cost-of-living crunch, half of Asian consumers (59%) say they can no longer afford all of their subscription services. As a result, 44% now access content via illegal piracy sites. That’s according to a new Bango study, exploring subscription trends and the rise of Super Bundling in Asia.
Bango’s study incorporates data from over 6,000 consum...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
What is an NFT and What is blockchain technology search research
Wednesday, October 4, 2023 by Richard Harris
A new study has revealed the most Googled cryptocurrency subjects nationwide and in each state.
The research conducted by Marketplace Fairness analyzed search volumes of more than 250 of the most frequently asked crypto questions on Google, to establish the queries that the country is looking to understand.
Simple searches for “What is cryptocurrency?”...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
Best alternative app store of the year award goes to AppGallery
Tuesday, May 9, 2023 by Richard Harris
AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...
Most popular games to earn cryptocurrency
Monday, April 17, 2023 by Richard Harris
Public interest in cryptocurrency and everything tied to the digital landscape has seen exponential growth in recent years, garnering interest from long-term investors, traders, and global brands. The power of Web3 has been blurring the lines between physical and virtual, allowing people to earn money digitally through online games.
Renowned crypto gambling experts C...
Tech layoffs are increasing at a staggering rate
Tuesday, April 4, 2023 by Richard Harris
BanklessTimes has recently revealed its findings after analyzing data to reveal the major tech companies laying off staff in March 2023. March isn’t yet over, and already two of the world’s largest tech firms have announced significant layoffs. Meta is to let go 10,000 of its employees, while Amazon is not far behind with 9,000 worker redundancies.
T...
Web3 golf metaverse Play Today streaming NSW Open Championship
Monday, March 20, 2023 by Freeman Lightner
Web3 golf company Play Today has launched a world-first golf metaverse that will be used to live stream the upcoming NSW Open Golf Championship inside an entire 3D virtual golf world, complete with avatars of pro players including the reigning champion, Harrison Crowe.
The "Play Today Metaverse" was built by golf players for golf players and will allow...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Apps Americans trust the least
Thursday, February 23, 2023 by Brittany Hainzinger
Pull out your phone…it’s time to see if you have any of America’s least trusted apps. As easy as it is to download an app, it’s also easy for providers to collect & possibly distribute your data.
So, Secure Data Recovery conducted a study to find out which apps Americans trust, and which collect the most data.
A survey from Secure Data...
Developers and brands must make mobile apps far more secure
Tuesday, January 17, 2023 by Christian Hargrave
The bad guys are still breaking digital windows and kicking down digital doors, so to speak, and will continue well into 2023 and beyond!
Consumers through experience or gut instinct will demand that their mobile app providers deliver key security features including trying to stop the increasingly prevalent "man-in-the-middle" attacks. The latest techn...
Remote work is opening the door for global outsourcing
Monday, January 16, 2023 by Brittany Hainzinger
Daniel Todd from Influence Mobile shares his 2023 predictions including how remote work is opening the door for global outsourcing, what the benefits of global outsourcing include, why brand loyalty will decline with the increased popularity of reward apps, how their flagship app Rewarded Play, allows users to earn 20 percent back on average, and much more.
...
Unicorn Academy AR education platform from STTE
Tuesday, December 27, 2022 by Brittany Hainzinger
Success Through Technology Education (STTE) Foundation and Geenee AR, has announced the launch of Unicorn Academy, the first-ever augmented reality (AR) education program focused on advancing youth entrepreneurship.
Unicorn Academy is geared toward students in grades 8-12 who are curious about entrepreneurship and want to develop the fundamental skills needed to laun...
Easy NFT creation with Enjin
Monday, October 3, 2022 by Richard Harris
Esther Partland from Enjin discusses her journey at Enjin and how she started by volunteering and progressed into the Head of Ecosystem. Esther also identifies the key skills that led to her success at Enjin, what kind of tools Enjin provides for building Web3 infrastructures, and how businesses and individuals both can benefit from these tools. Esther goes on to e...
Idle Miner Tycoon game passes 150M downloads
Monday, September 12, 2022 by Richard Harris
Idle Miner Tycoon has reached a new milestone in its storied history. The title, which revolutionized the idle genre upon its release in 2016, has officially surpassed the 150 million download threshold. The downloads represent the accumulated totals from both the Google Play Store and Apple App Store and demonstrate the title’s impressive longevity in an inc...
Web3 and NFTs are just the beginning of a vast metaverse says Wursta
Wednesday, September 7, 2022 by Richard Harris
Alex Wykoff, Director of Product, Web3 at WRST Collabs talks all about Wursta and their web3 team, why they chose to enter the NFT realm, how NFTs ignite brand engagement, what that process looks like, and the different ways brands will leverage web3. Wykoff also shares how society is starting to become more comfortable with NFTs, different ways...
Metaverse industry report 2022 from GamesPad
Tuesday, August 30, 2022 by Freeman Lightner
The Metaverse Industry Report 2022 by GamesPad Co-Founders Constantin Kogan and Eran Elhanani examines new markets in the metaverse, as well as strategies for entrepreneurs to capitalize on emerging business opportunities.
The potential metaverse market opportunity is projected to reach a whopping $13 trillion by 2030. Many leading brand...
Low code no code strategy from Iterate ai
Monday, August 29, 2022 by Richard Harris
Iterate.ai is a low-code application development platform used by brands like Jockey and ULTA Beauty to spin up applications quickly. Brian Sathianathan, the Chief Digital Officer, at Iterate.ai explains why low-code will not be a right fit for some use cases, how advantageous and secure low-code development is, the payoff compared to traditional approach...
