Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Christian Hargrave
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
Spark AR gets new tools
Wednesday, December 4, 2019 by Brittany Harris
Spark AR is releasing some of the most-requested creator tools and capabilities — Target Tracking, Native Slider, Actions and Templates for Spark Studio — for Instagram.
Since Spark AR opened publishing on Instagram earlier this year, we’ve seen an amazing response from our creator community. These new tools and capabilities offer more options for c...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Harris
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Christian Hargrave
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
New hyper casual game development studio emerges from Gismart
Wednesday, June 5, 2019 by Christian Hargrave
Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games.
The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Apple Arcade game development and Stadia set to shift gaming industry
Wednesday, May 1, 2019 by Richard Harris
In the last few months, the gaming industry has witnessed major shifts as new emerging services begin to take shape across various platforms. Drilling down into mobile gaming, the recent launches of Google Stadia and Apple Arcade have presented gamers with two new mediums to flex their gaming skills. However, these emerging platforms have presented new implications, cha...
Enterprise grade low code platform arrives from Kony
Thursday, March 14, 2019 by Richard Harris
Kony Inc has a lot to talk about these days. Along with recently being named a leader in The Forrester Wave: Low-Code Development Platforms for AD&D Professionals, Q1 2019, they also sent notice to us that they launched Kony Quantum, a new brand with enhanced capabilities for its next-generation low-code app development platform that aims to deliver rich digita...
Publishing mobile games with Gismart now possible
Wednesday, March 13, 2019 by Richard Harris
Gismart has added an investment program for mobile app startups to its already established publishing unit. In addition to developing and publishing its own titles, Gismart also acts as a strategic partner for aspiring indie developers. The newly launched investment program highlights Gismart’s commitment to helping independent developers bring their titles to mar...
Feature management trends are growing
Wednesday, March 6, 2019 by Richard Harris
As companies transition to a world built on software, there is an increasing requirement to move quickly, innovate faster, and deliver exceptional user experiences. As such, feature management is a process development teams are increasingly relying on as a best practice to separate code deployments from feature releases. This allows teams to control feature lifecycles, ...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Harris
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Content management systems are getting old
Friday, February 15, 2019 by Richard Harris
As the role and value of content increase, many companies are finding that their existing content management systems just aren’t cutting it. That’s not surprising as legacy CMSes were built for page-based desktop publishing and are simply too rigid to be adapted for today’s dynamic digital demands. Indeed, maximizing the value of content depends on mov...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Dapps compared to apps
Monday, February 4, 2019 by Richard Harris
Dapps, or "decentralized app" development is still in the gestational stage, but one company has seen growth spurts in the number of active dapps throughout 2018. Dapp.com recently compiled their latest quarterly report providing a snapshot of what's happening in the market
Some key takeaways from their report included:
Over 900 dapps had la...
Why everyone should learn to code
Monday, January 28, 2019 by Richard Harris
Learning how to program software isn't necessarily the easiest thing you'll ever do. In fact, it's going to be one of the hardest. Programming and code are difficult, and not just in the sense of understanding logic and syntax, but also in the way that it's a never-ending achievement because it's always evolving. Programmers never stay in one place v...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Subscribing to publications with carrier billing made possible
Tuesday, January 22, 2019 by Richard Harris
The mobile technology company Fortumo has launched PayRead which lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally.
PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital cont...
Augmented reality app creation made simple with PlugXR
Thursday, January 10, 2019 by Richard Harris
PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes.
"We expect to expand the XR market starting with AR...
Corona labs goes open source and developers are nervous
Tuesday, January 8, 2019 by Richard Harris
Corona Labs, which provides a free cross-platform mobile development tool used to create 2D applications, has announced that after years of planning, the Corona game engine will finally be released as an open-source project. Corona Labs expects that by making their engine an open-source project, issues like adaptation to sudden market changes, updates, and requirements ...
Tech consumer goods market reaches $1.01 trillion worldwide
Tuesday, January 8, 2019 by Richard Harris
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion*. This is a four percent increase on the previous year. The product segments of telecommunications (+7 percent), small domestic appliances (+7 percent), consumer electronics/photo (+6 percent), and information technology/office...
Join us for a free mobile app security threats webinar on Tuesday
Friday, December 7, 2018 by Richard Harris
In 2016, a record 3 billion Yahoo accounts were hacked, and Uber reported that hackers stole the information of over 57 million accounts. Then in 2017, 412 million user accounts were taken from Friendfinder’s sites, and 147.9 million consumers were affected by the Equifax Breach. In 2018, Under Armor said that that it's My Fitness Pal app was hacked, affecting...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Ghost Tappers game lands just in time for Halloween
Wednesday, October 24, 2018 by Christian Hargrave
Wild River, the game publishing label of EuroVideo Medien has announced that the idle game Ghost Tappers will be released this week for iOS and Android; this is the publisher’s second mobile game after Pretzel Land. This ambitious and expansive game for smartphones and tablets was developed by Munich based studio Diviad and will be distributed ...
SAP Data Hub launched at SAP TechEd conference
Friday, October 5, 2018 by Christian Hargrave
SAP SE announced the latest release of SAP Data Hub, which helps build agile, data-driven pipeline applications that tap a single, logical data set representing an entire enterprise. The all-in-one data orchestration solution distills business value from all data for operational excellence and digital expansion. The announcement was made at the SAP TechEd conference, be...
Star Trek Timelines developer Disruptor Beam teams with Tilting Point
Monday, September 24, 2018 by Richard Harris
Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG).
The deal has an initial value of at least $29 million and follows on the success of an ag...
Mobile publisher Gismart teams up with Appodeal
Friday, August 17, 2018 by Christian Hargrave
Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
Intercom launches app store to the public with more than 100 apps
Thursday, August 2, 2018 by Richard Harris
Intercom just joined the growing list of providers with their own app store by launching the Intercom App Store. With over 100 apps already in the catalog that are using their developer platform, early publishers include Coda, Hubspot, and Shopify. The app store was a bit "behind closed doors" within the Intercom product dashboard but it just got a huge shove ...
Best mobile gaming apps will share $300K in prizes from new contest
Wednesday, July 18, 2018 by Richard Harris
AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted.
Lion Studios furthers AppLovin’s mission by fueling growth of t...
Avoid mobile cybersecurity threats by checking the source
Thursday, July 5, 2018 by Sam Bakken
Earlier this month IT news organizations around the globe reported that Epic Games’ popular Fortnite game was being counterfeited and malicious actors were, in fact, lacing the imposter apps with malware.
We’re only human, and people unwittingly let their guard down in anticipation of something they're passionate about, or when they think they might b...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
Lightstreams wants to fix blockchain’s privacy problem
Friday, May 4, 2018 by Richard Harris
Lightstreams has announced the launch of its blockchain protocol that aims to fix the mounting privacy issues holding back mainstream adoption of the technology. At the moment, any information stored on a blockchain is clear to everyone on the network. Instead, Lightstreams’ blockchain protocol enables users to grant and revoke access to sensitive information or content...
USC Games announces first student games expo
Wednesday, April 18, 2018 by Richard Harris
USC Games announced that its inaugural USC Games Expo will take place on May 9th, presented by Los Angeles-based mobile games company Jam City, a developer of mobile games like Cookie Jam, Panda Pop and Harry Potter: Hogwarts Mystery. The event will provide a hands-on look at the future of interactive entertainment, showcasing games and innovations created by the next g...
Branded content solution debuted by TripleLift
Monday, April 9, 2018 by Richard Harris
TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...