How app development is evolving
Wednesday, March 15, 2023 by Richard Harris
Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share.
There’s an average of 3,...
Most profitable mobile games from 2022
Monday, February 27, 2023 by Richard Harris
According to the data gathered from Statista.com, Honor of Kings was the most profitable mobile video game in 2022. The MOBA game earned $2.2 billion from in-app purchase revenue. Honor of Kings is widely popular in China, and most of its revenue is generated in the country.
Battle royale game PUBG Mobile continues to be popular in the Asian market. PUBG Mobile earne...
Building mentally fit workforces with Pulse
Tuesday, July 26, 2022 by Brittany Hainzinger
New Gallup findings from their latest annual global update determined, among other ominous results, that stress, sadness, and worry have all inched higher worldwide pushing Gallup's Negative Experience Index to yet another new high. Our career lives are certainly suffering in kind.
New ‘Pulse’ app helps build a more menta...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Cross chain Narni Bridge beta launches from Umbria Network
Wednesday, August 25, 2021 by Christian Hargrave
Umbria Network has announced that Narni ‘Insta’ Bridge is in Beta and available to the public.
Cross chain Narni Bridge extends functionality
Users of the bridge - bridge.umbria.network can now transfer $UMBR (Umbria's governance token) between the Ethereum Mainnet and Matic Mainnet quickly, easily, and cheaply. Imminently the bridge...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
4 barriers to AI Adoption
Tuesday, July 21, 2020 by Richard Harris
Some of the largest companies in the world are either already implementing, or are strategically planning for AI. And a recent study from Tractica found that global AI software revenue is expected to grow from $10.1 billion in 2018 to $126 billion by 2025.
But even with adoption by large companies, many businesses seem to be weary of jumping into AI - even when they ...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Arria NLG Studio for BI now integrates directly with TIBCO Spotfire
Tuesday, January 28, 2020 by Brittany Hainzinger
Arria NLG announced that its flagship offering of Arria NLG Studio for BI now integrates directly with TIBCO Spotfire.
Arria transforms business intelligence (BI) dashboards, providing executives with faster, more complete insights and the knowledge to take decisive actions. Arria NLG Studio, an extension that connects directly to TIBCO Spotfire, allows users to quic...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Apple subsidiary FileMaker rebrands as Claris
Tuesday, August 6, 2019 by Richard Harris
Today at their 24th annual DevCon, FileMaker, Inc. unveiled the start of a new chapter in the company’s history as Claris International. In addition, the company announced its acquisition of Stamplay, a service that helps businesses of all sizes integrate data from third-party cloud services into their apps with easy-to-use connectors. The acquisition of Stamplay ...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Developing video games that work for everyone
Monday, January 14, 2019 by Matias Nicolas Rodriguez
Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play.
Of course, though, we’ve all had to sit out a round and wait for a free...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Mobile app success rate in question
Wednesday, October 3, 2018 by Christian Hargrave
Nearly 90% of app developers and marketers (88%) say their app has made money and is a financial success, according to a new survey from The Manifest, a business news and how-to site. Meanwhile, only 10% of businesses say their app has not been a financial success, and 2% do not know if their app has made a profit. Experts, however, doubt the validity of this high succe...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Reshape the World Challenge launches to help the selfemployed
Wednesday, April 18, 2018 by Christian Hargrave
FreshBooks has launched the first Reshape the World Challenge. The Challenge’s goal is to discover and support innovative companies and individuals helping people who work for themselves be more successful. Entrants will compete to show how their new product or service helps the self-employed for a chance to win $30,000 USD in cash prizes and a fully-paid trip to Durham...
AI in the auto industry
Thursday, March 15, 2018 by Richard Harris
Many dealers are still attacking the challenge of customer retention and revenue generation through direct mail or maybe mass email campaigns; tactics they have been using for decades. By identifying lifecycle trigger points, the customer is provided with relevant offers and information, with the critical addition of persistent and individualized follow-up, for as long ...
How Cryptocurrencies can change business
Wednesday, February 7, 2018 by Richard Harris
Blockchain and cryptocurrencies are going to change the economic landscape in ways that we cannot begin to understand. Those who treat tokens like stocks - buying and selling for speculative profit - do not represent even a portion of the real potential value. Industry-specific cryptocurrencies like Dentacoin create a new value paradigm that blends an old business ...
Reasons to consider low code development in 2018
Wednesday, January 24, 2018 by Malcolm Carroll
A recent survey of IT leaders from analysts Forrester estimated that the low code development market will be worth $15 billion by 2020, highlighting that low-code development platforms speed up application delivery, dramatically improving the ability of the IT departments to respond to business demands.One of the key areas of use will be in the development of mobile app...
The importance of diversity in developer recruitment
Wednesday, January 3, 2018 by John Schnipkoweit
Talk of diversity in tech is nothing new, but many leaders in the space are still unsure how to approach it. Here’s why it’s important to a tech company's success and the lessons we've learned along the way to becoming a diverse workforce.Diversity builds stronger teams.In today’s world where knowledge is more commoditized every day, tech workers need more than just tec...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
SophiaTX brings blockchain to pharmaceutical
Thursday, November 30, 2017 by Richard Harris
SophiaTX has announced its intention to facilitate a holistic ‘track and trace’ solution for the transportation of products and medicines in the pharmaceutical industry. Each of the current top twenty prescription drugs (amounting to 10% of the global market in 2016) is produced by a company using SAP software products within their sourcing, manufacturing, or supply cha...
Evoke RAD platform released by BlueFinity
Monday, October 16, 2017 by Richard Harris
To date, the creation and implementation of quality and high functionality apps has been considered challenging, resource intensive and expensive. Many companies have been deterred because of concerns about the speed and cost of development, how to cope with multiple device types, the integration with different databases or existing systems, changing business requiremen...
Your Unite Europe 2017 keynote briefing
Monday, July 3, 2017 by Christian Hargrave
Unite Europe 2017, taking place in the beautiful city of Amsterdam, has just kicked off! Over the next two days, artists, developers, teachers, filmmakers, researchers, storytellers and anyone using Unity will come together to talk about what they love most - creating with Unity.The opening keynote has just concluded and several big announcements have came down the pipe...
BioBlox2D game helps you learn protein docking
Wednesday, June 21, 2017 by Christian Hargrave
BioBlox2D is a new free mobile computer game inspired by tackling one of the hardest problems in biological science - how molecules fit together.BioBlox2D is the result of a collaboration between researchers at Imperial College London and Goldsmiths, University of London. It turns the science of how proteins fit together (or ‘dock’) with smaller molecules, such as medic...
What VR developers need to know when creating educational apps
Thursday, May 25, 2017 by Baptiste Grève
From dissecting frogs without the guilty consciousnesses, taking a history class in ancient Rome, or swimming with marine animals in the Galapagos islands, VR is offering modern students a more authentic and immersive learning experience, in which they can interact with dimensional environments and place themselves in different times and locations.While the initial hype...
Tools and tips for app developers in the May 2017 issue
Sunday, May 7, 2017 by Richard Harris
Buzz, buzz, buzz - mobile software development marches forward and we've got loads of mobile development tips, advice, and helpful commentary for you in our latest issue. A special thanks goes out to all of the contributing editors, and the leaders who sat with us to give us some great insight on the topics inside.Check out what you’ll find inside the May 2017 issue of ...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Keeping your free to play games and apps profitable
Friday, April 21, 2017 by Richard Harris
Free-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta...
OneRun platform now includes app reengagement
Tuesday, February 21, 2017 by Richard Harris
YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...