When Social Listening Becomes Social Surveillance
Wednesday, May 20, 2026 by Sameer Ahmed Khan
I want to tell you about two tools that do the exact same thing.
The first tool scans Facebook, X, and YouTube. It reads public posts. It analyzes them for sentiment, emotional tone, and trending patterns. It tells you what people feel, what they care about, and what they are saying about you.
Marketers call this social listening. It is how brands understand their...
Social intelligence platform lands
Thursday, February 3, 2022 by Brittany Hainzinger
Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly.
...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Austin Harris
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
Omnichannel insights launch for phone call analytics platform DialogTech
Wednesday, July 26, 2017 by Austin Harris
DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
Small business and mobile apps insight
Thursday, April 20, 2017 by Richard Harris
Small and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps in 2017, according to new research from Clutch. They report that 42% of SMBs have built their own mobile app, and the survey indicates that SMBs increasingly view them as a worthwhile tool to improve business operations and return on investment.Two-thirds (67%) of SMBs surveyed said ...
Xceligent integrates with ClientLook CRM
Friday, December 23, 2016 by Richard Harris
Xceligent announced that its open product platform has been integrated into ClientLook, a client relationship manager (CRM) solution designed for commercial real estate professionals.This launch is part of Xceligent's continued roll out of its uniquely-designed open source platform, which enables clients and partners to license its comprehensive set of leasing intellige...
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
Mobile marketing tools and tips for 2017
Sunday, December 11, 2016 by Margie Kupfer
As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
TUNE Updates App Marketing Tools with Acquisition of Appfuel
Thursday, July 16, 2015 by Richard Harris
TUNE’s new TUNE Marketing Console (TMC) provides the ability to the measure paid, earned, and owned mobile marketing campaigns in one dashboard. The functionality of the console is enhanced with the recent TUNE acquisition of Appfuel.This new console was made possible by integrating two products acquired by Tune - MobileDevHQ (which was acquired last year) and Appfuel (...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
adaptiv.io to Release Beta of Its Data Automation System for Online and Mobile Marketing
Monday, March 2, 2015 by Stuart Parkerson
Marketing and data automation provider adaptiv.io has announced the beta launch of its software for March 16. Interested developers can request beta access through adaptiv.io’s website.The beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel integrations as add-on options to its system. These integ...
UNIFi Software Raises $4.45M in Funding To Drive Hadoop
Sunday, December 14, 2014 by Richard Harris
UNIFi secured $4.45M in financing, led by Canaan Partners, to boost Hadoop in the enterprise. The company also unveiled its Early Access Program. The program is made of several Fortune 500 companies. The IPO is backed by investors to help companies such as Havas Media and Disney in democratizing their data assets.The environment for executives is challenged with ev...
Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.
Monday, September 29, 2014 by Richard Harris
Science Inc. has acquired the PlayHaven mobile game ad network from Upsight. The PlayHaven Ad Network services more than 18,000 games, 245 million monthly active users, and 5.7 billion monthly sessions.Science reports that it will immediately merge Chirp Ads, its mobile marketing unit, into PlayHaven. The combined company, which will take the PlayHaven name and will hel...
Why Mobile App Marketing Matters, And What You Can Do About It
Monday, July 21, 2014 by Stuart Parkerson
Your app’s success is dependent on two really important things: analytics and marketing. Which means you need to be sure you are choosing the right tools to track user interactions, launch messaging campaigns, optimize acquisition spend, and dynamically optimize your marketing efforts based on detailed analytics. So, how do you choose the right platform to suit your nee...
Mag+ Releases Updates to Magazine Publishing Platform
Thursday, May 22, 2014 by Stuart Parkerson
Mag+ is an app publishing platform based upon an InDesign plugin and made for creating tablet and smartphone apps to publish documents such as magazines and other digital content products. The company has released its newest version: Mag+ 5, 2014-5. As with all Mag+ releases, the app is always backwards compatible to previous versions.Highlights from this release includ...
Conduit Mobile Rebrands App Generating Platform as Como
Monday, May 19, 2014 by Richard Harris
Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers
Tuesday, March 18, 2014 by Richard Harris
The merger between Kontagent and PlayHaven is now officially complete with the two combined companies rebranding under the name Upsight. The new company is offering an analytics and marketing platform for app developers with an integrated product including one dashboard and one SDK with a number of new features. According to a reelase, “Kon...
How To Use Twitter For Mobile App Marketing
Monday, March 10, 2014 by Artyom Dogtiev
By March, 2013, with 200 million users tweeting 58 million
tweets on average daily, Twitter is certainly its’ own universe. As “the”
social media website that encompasses countless topics and interests, certainly
Twitter can be considered a viable market for lots of products and services.
Daily you can find people happily tweeting about the iPhone 5S they ...
Amazon Introduces App Developer Case Studies Program
Saturday, March 1, 2014 by Stuart Parkerson
Amazon is launching a new blog series centered on developer case studies. The new page showcases how developers are utilizing Amazon services, from building and engaging users to promoting and monetizing apps. Amazon plan to make these case studies a regular series.Outlined here are a couple of sample case studiesIn-App Purchasing (IAP)My Singing Monsters: Bry...
Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users
Monday, February 3, 2014 by Richard Harris
Fresh user interface, new storefront, real-time communication, deeper analytics fuel successMag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. All the robust changes in Mag+ 5.0 focus on helping clients to better engage their users, bolster conversions and increase sales. Offering a richer in-app storefront an...
