2/3/2014 6:09:48 PM
Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users
Mag+, Appboy, white-label reader app, Mike Haney
App Developer Magazine

Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users

Richard Harris Richard Harris in Programming Monday, February 3, 2014

Fresh user interface, new storefront, real-time communication, deeper analytics fuel success

Mag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. All the robust changes in Mag+ 5.0 focus on helping clients to better engage their users, bolster conversions and increase sales. Offering a richer in-app storefront and real-time newsfeed, new marketing tools and more, Mag+ continues its drive to make content owners of all kinds successful in the app ecosystem.

The most visible change in Mag+ 5.0 is a compelling new interface for its white-label reader app, which includes a more customizable storefront for document and issue management, as well as a full-screen newsfeed window for delivering more frequent content updates. The storefront and library have been combined into one space offering much more real estate for featured issues, promotional banners and publication previews.

The news feed window is one of several content delivery mechanisms, powered by Mag+ partner Appboy, that allows both traditional and corporate publishers to engage users on a personal and immediate basis. In addition to issues, the app can deliver custom push notifications, promotions, cross app promotions, in-app notifications and news feed items that can be specifically targeted to users based on what they’ve done in the app. Combined with a built-in feedback tool, these features make the platform a more effective communications tool and opens it for a broader range of uses.

“With these new features, our customers’ apps are no longer simple tools for distributing issues and documents but rather comprehensive communication hubs, that can reach users through a variety of channels” said Mike Haney, co-founder and chief creative officer of Mag+. “Whether you’re publishing magazines, sales enablement tools or employee communications, our aim is to give you more ways to engage your users and increase your downloads or sales.”

Mag+ 5.0 now also works with eMagazines Insight, which gives users the ability to determine the effectiveness of marketing campaigns such as email blasts, banner ads and in-issue links by tracking app downloads and in-app downloads and purchases.

The release includes several other improvements to the platform, including new creative toolset features and major upgrades to the Android reader apps, which makes simultaneous design of iOS and Android apps faster and easier. For a complete list of changes and a 5.0 video introduction, click here.

Mag+ 5.0 is immediately available there is no charge for the upgrade for existing customers.

About Mag+:

Mag+ is a complete digital publishing ecosystem comprised of a creative toolset, a powerful web-based backend, and reader apps for iOS, Android and Kindle devices. Mag+ pioneered touchscreen publishing on the first iPad and remains the fastest, most flexible platform for creating and delivering content to mobile devices, without the need for programming skills. Mag+ also offers a range of services, from SDK-based custom app development to consulting to creative services via Mag+ Studios.

From consumer publishers to Fortune 500 enterprises, design agencies to app developers, Mag+ is ideal for anyone who wants to bring immersive, engaging and targeted content to the millions using the new generation of digital devices. Clients in a range of industries have now built nearly 2,000 innovative apps on the Mag+ platform, including Toyota, New York Magazine, WeSC, Hemispheres (United Airlines), SHAPE and The Nation.

Read more: http://www.magplus.com/build-better-content-apps-w...

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