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Making inapp purchase whales is more expensive than you think

Friday, December 1, 2017 by Xavier Cramer

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...

Building a Modern Growth Stack

Tuesday, December 27, 2016 by Janice Ryan

At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...

Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps

Friday, May 20, 2016 by Richard Harris

Appboy has released its latest data report, Spring 2016 Mobile Customer Retention,covering user retention rates by day (also known as Day N, N-Day, or classic retention numbers). The report offers a comprehensive examination of mobile app retention, analyzing data from more than 300 apps globally and over 300 million user profiles to provide detailed day by day retentio...

Appboy Now Offers Android Push Notifications in China through Baidu Cloud

Monday, June 8, 2015 by Stuart Parkerson

With China adding 460 million smartphones in 2014, app publishers are going to find it’s a market that they really can’t afford to ignore. To help developers penetrate the market, Appboy has announced support for Android push notifications in China through Baidu Cloud Push. In a statement released recently, the company commented, “In most of the world, apps sending...

Appboy Launches Conversion Tracking to Measure and Improve App Marketing

Friday, January 23, 2015 by Richard Harris

Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...

Appboy Launches Intelligent Delivery Platform for Push Messaging Engagement on a Per User Level

Tuesday, November 18, 2014 by Stuart Parkerson

Appboy has introduced a new Intelligent Delivery offering which uses customized algorithms to allow app publishers to send messages at the exact moment when each user is most receptive to communication.The Intelligent Delivery algorithm analyzes previous interactions for each user to deliver push notifications, email and in-app messages at the peak of potential engageme...

Appboy Introduces Multivariate Testing for Mobile Messaging

Thursday, July 24, 2014 by Richard Harris

Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. When used in con...

Mag+ Releases Updates to Magazine Publishing Platform

Thursday, May 22, 2014 by Stuart Parkerson

Mag+ is an app publishing platform based upon an InDesign plugin and made for creating tablet and smartphone apps to publish documents such as magazines and other digital content products. The company has released its newest version: Mag+ 5, 2014-5. As with all Mag+ releases, the app is always backwards compatible to previous versions.Highlights from this release includ...

Appboy Launches App Automation Marketing Campaign Retargeting

Monday, May 19, 2014 by Richard Harris

Appboy is bringing marketing automation to mobile apps via the launch of its new Campaign Retargeting which provides the ability to move past creating one off campaigns.Appboy customers can now retarget based on individual actions that users have or have not taken. Every campaign activity can now be leveraged via mobile, providing a complete picture on how use...

Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users

Monday, February 3, 2014 by Richard Harris

Fresh user interface, new storefront, real-time communication, deeper analytics fuel successMag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. All the robust changes in Mag+ 5.0 focus on helping clients to better engage their users, bolster conversions and increase sales. Offering a richer in-app storefront an...

Appboy Now Supports Unity

Friday, November 15, 2013 by Richard Harris

Appboy, the leading platform for mobile relationship management (MRM), today launches its support for Unity, the red-hot gaming platform. Unity boasts over 2M developers who use its software to "author once, deploy everywhere" on multiple operating systems. Appboy's integration brings its user lifecycle management and marketing automation products directly to the mobile...

AppBoy can help you identify users of your apps

Wednesday, January 9, 2013 by Richard Harris

Who among us would not want to know exactly who is using our apps so we could better target our advertising, and product add-ons to? Appboy has announced a new segmentation feature that lets app developers not only identify who is using their apps, but also enables them to segment groups of audiences off in order to target specific types of advertising to them...