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Developer news items we found relating to marketers

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How-eSIM-iPhone-14-could-be-a-disaster-for-unprepared-carriers

How eSIM iPhone 14 could be a disaster for unprepared carriers


Monday, September 12, 2022 by

The news that Apple has launched an eSIM-only iPhone 14 model in the US is an eSIM turning point in the mobile carrier industry, essentially signaling the start of a new era of digital connectivity competition, says GlobalData. According to the leading data and analytics company, the consequences are many and varied, as the eSIM-only smartphone model represents myria...


SKAdNetwork-and-Private-Relay-quasi-VPN

SKAdNetwork and Private Relay quasi-VPN


Thursday, June 30, 2022 by

During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


Bridging-marketing-gaps-with-data-cleanrooms

Bridging marketing gaps with data cleanrooms


Friday, June 10, 2022 by

If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months. In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...


App-ocalypse-due-to-ad-and-privacy-regulations

App-ocalypse due to ad and privacy regulations


Friday, May 20, 2022 by

The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations. ...


Fewer-apps-in-Google-Play-Store-than-4-years-ago

Fewer apps in Google Play Store than 4 years ago


Thursday, April 28, 2022 by

A TradingPlatforms.com analysis shows there are fewer applications in Google's Play Store today than four years ago. The site presented data showing that the store's app numbers had fallen by a million. Data shows fewer apps in Google Play Store than 4 years ago Google Play Store hosted 2,591,578 applications by March this year. This figure is a 28% drop f...


Advanced-analytics-solution-Datascape-from-Adjust

Advanced analytics solution Datascape from Adjust


Friday, April 8, 2022 by

Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time. Agility is more important than ever as app market...


App-deletion-deadline-from-Apple

App deletion deadline from Apple


Tuesday, March 29, 2022 by

Transcend, the platform that allows users to encode privacy across a company's tech stack has released the results of its latest survey of technology decision-makers, which assessed their readiness for Apple's in-app deletion requirements for iOS apps that offer account creation. The findings show that 71 percent of companies surveyed are not fully prepared...


The-App-Marketers-New-Year-Resolution-for-2022

The App Marketers New Year Resolution for 2022


Friday, February 25, 2022 by

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...


Social-intelligence-platform-lands

Social intelligence platform lands


Thursday, February 3, 2022 by

Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly. ...


Mobile-market-2021-highlights

Mobile market 2021 highlights


Thursday, February 3, 2022 by

At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...


Building-Better-SDKs

Building Better SDKs


Friday, January 14, 2022 by

Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more. You've written some amazing code; so amazing...


Marketing-and-tech-trends-in-2022

Marketing and tech trends in 2022


Wednesday, January 5, 2022 by

Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022. Assaf Baciu, Co-Founder and Chief Operating Officer says: Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking: The proliferation of privacy laws is thrusting brands into un...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


iOS-15-benchmark-updates-from-AppsFlyer

iOS 15 benchmark updates from AppsFlyer


Monday, November 1, 2021 by

AppsFlyer is back with an updated data set for iOS14+ Benchmarks. iOS 15 adoption hits 30% after 5 weeks since the release The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame. iOS Shopping app...


Growing-your-gaming-app-by-looking-at-the-data

Growing your gaming app by looking at the data


Tuesday, August 10, 2021 by

The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...


The-impact-of-iOS14-on-digital-advertising

The impact of iOS14 on digital advertising


Tuesday, July 6, 2021 by

The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app). We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...


Mobile-app-growth-report-from-Adjust-has-been-released

Mobile app growth report from Adjust has been released


Monday, April 12, 2021 by

Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...


Adjust-joins-TikTok-for-business-marketing-program

Adjust joins TikTok for business marketing program


Thursday, February 4, 2021 by

Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adj...


The-future-of-AI-in-2021

The future of AI in 2021


Wednesday, January 20, 2021 by

Greg Rice, Lead Software Engineer, Cognizant Softvision “Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...


5-trends-that-will-shape-the-future-of-mobile-apps

5 trends that will shape the future of mobile apps


Thursday, January 14, 2021 by

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


OTT-media-opportunities-to-grow-in-2021

OTT media opportunities to grow in 2021


Thursday, January 7, 2021 by

2020 as the “great acceleration” towards an app-focused world  The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...


Mobile-app-growth-and-revenue-to-remain-strong-in-2021

Mobile app growth and revenue to remain strong in 2021


Tuesday, January 5, 2021 by

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.  Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


Software-Delivery-Management-Changing-the-Game-for-CI-CD-and-DevOps-

Software Delivery Management Changing the Game for CI CD and DevOps


Thursday, November 12, 2020 by

Whenever a new and incredible software-driven innovation is released, it’s always slightly amazing to think that the teams behind it somehow managed to deliver that big innovation, despite how difficult it can actually be to do so. The bigger the development organization gets, the more teams you have working on different parts of a software application. Teams may ...


AppsFlyer-releases-mobile-attribution-solution-for-Apple’s-App-Clips

AppsFlyer releases mobile attribution solution for Apple’s App Clips


Monday, November 2, 2020 by

AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly. The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...


Photogrammetry-set-up-in-a-bid-to-deliver-detailed-replicas-of-people

Photogrammetry set-up in a bid to deliver detailed replicas of people


Thursday, September 10, 2020 by

Overly has launched a portable photogrammetry set-up in a bid to deliver detailed new age replicas of people, animals, clothing, and 3D objects for heritage conservation, archaeology, museums, educators, artists, marketers and game devs. Headquartered in Latvia, Overly's team is equipped to deliver photogrammetry services across Europe. Its portable 3D capture ri...


Outbrain-highlights-shift-in-trust-between-social-media-and-consumers

Outbrain highlights shift in trust between social media and consumers


Wednesday, September 2, 2020 by

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


Postal.io-redefines-offline-B2B-marketing

Postal.io redefines offline B2B marketing


Tuesday, May 5, 2020 by

Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...


Latin-America-loves-business-and-finance-apps-Adjust-study-finds

Latin America loves business and finance apps Adjust study finds


Tuesday, February 25, 2020 by

Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app. This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...


Adjust-to-launch-Control-Center-as-part-of-Automate-Suite

Adjust to launch Control Center as part of Automate Suite


Tuesday, February 18, 2020 by

Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers. Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


Measuring-the-impact-of-development-campaigns

Measuring the impact of development campaigns


Tuesday, December 17, 2019 by

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...