DoubleVerify detects hidden iOS ad fraud
Wednesday, December 3, 2025 by Trey Abbe
DoubleVerify’s Fraud Lab has discovered a new fraud scheme lurking on customers’ mobile devices. It uses innocent-seeming iOS gaming apps to charge advertisers for phony ad impressions.
Operated by independent cybercriminals using a shared framework called UniSkyWalking, the scheme, which our Fraud Lab has dubbed SkyWalk, is sophisticated, coordinated and...
Underdog Media joins Ad.com to expand premium publisher reach
Monday, October 20, 2025 by Brittany Hainzinger
Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com’s ability to provide premium, high-quality inventory and streamlined programmatic workflows.
The integration positio...
Hackers steal cryptocurrency using fake job offers report reveals
Tuesday, September 9, 2025 by Trey Abbe
A recent investigation reveals that North Korean hacking groups are using elaborate fake job offers to steal cryptocurrency from blockchain professionals and investors. The scams, identified in a joint report by cybersecurity firms SentinelOne and Validin, include posing as recruiters for major crypto companies and directing applicants to download malicious software or ...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
AI fraud prevention solution launched
Tuesday, December 10, 2024 by Richard Harris
AppsFlyer announced the launch of an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges posed by increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning models to deliver unmatched fraud detection and deterrence capabilities – offering customers...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
PhishFlagger anti-phishing email solution released
Monday, August 19, 2024 by Austin Harris
PhishFlagger, a human-compatible patented phishing solution, recently announced its new patented anti-phishing email solution. The solution validates emails through a unique identifier protocol, PhishCounter, which adds a sequential number in the subject line that identifies all outgoing and inbound emails. The easily implemented system also allows recipients to identif...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Austin Harris
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
How eSIM iPhone 14 could be a disaster for unprepared carriers
Monday, September 12, 2022 by Richard Harris
The news that Apple has launched an eSIM-only iPhone 14 model in the US is an eSIM turning point in the mobile carrier industry, essentially signaling the start of a new era of digital connectivity competition, says GlobalData.
According to the leading data and analytics company, the consequences are many and varied, as the eSIM-only smartphone model represents myria...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
Fewer apps in Google Play Store than 4 years ago
Thursday, April 28, 2022 by Brittany Hainzinger
A TradingPlatforms.com analysis shows there are fewer applications in Google's Play Store today than four years ago. The site presented data showing that the store's app numbers had fallen by a million.
Data shows fewer apps in Google Play Store than 4 years ago
Google Play Store hosted 2,591,578 applications by March this year. This figure is a 28% drop f...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
App deletion deadline from Apple
Tuesday, March 29, 2022 by Austin Harris
Transcend, the platform that allows users to encode privacy across a company's tech stack has released the results of its latest survey of technology decision-makers, which assessed their readiness for Apple's in-app deletion requirements for iOS apps that offer account creation. The findings show that 71 percent of companies surveyed are not fully prepared...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Social intelligence platform lands
Thursday, February 3, 2022 by Brittany Hainzinger
Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly.
...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Austin Harris
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Austin Harris
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Austin Harris
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
