Underdog Media joins Ad.com to expand premium publisher reach
Monday, October 20, 2025 by Brittany Hainzinger
Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com’s ability to provide premium, high-quality inventory and streamlined programmatic workflows.
The integration positio...
2025 global IT spending boosted by AI and hardware demand
Wednesday, January 22, 2025 by Richard Harris
In 2024, global IT spending grew by 8.3%, driven largely by the expansion of generative AI infrastructure and the continued migration of enterprises to public cloud services. Despite global uncertainties, hyperscalers like Microsoft, Alphabet, and Meta Platforms ramped up their capital spending, with a nearly 50% increase in data center investments. This contributed to ...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
How to integrate payments into SaaS products
Tuesday, October 11, 2022 by David Sharp
The disruptive nature of the COVID-19 pandemic impacted small and medium-sized businesses (SMBs) in many ways, from changing consumer expectations. to a migration to a remote workforce, to immense supply chain issues. To combat this disruption, many businesses either sped up their digital transformation investments or started down that path out of necessity.
A r...
Intelligent support platform from TheLoops receives funding
Wednesday, June 23, 2021 by Austin Harris
TheLoops, an intelligent support operations platform, announced it has closed $8.5 million in a seed funding round led by Dell Technologies Capital, with participation from Tidal Ventures and Westwave Capital. The company will use the funds to scale its research and development and go-to-market operations to accelerate the adoption of its Intelligent support operations ...
Why blockchain is the future
Friday, January 15, 2021 by Richard Harris
The fears from the pandemic have naturally placed more focus on wearables helping us monitor our health, fitness, and keeping us better connected.
Companies such as Apple, Samsung, Fitbit, and others are flooding the market with health and fitness devices to help mankind to stay healthy and happier. I believe we will see even more companies entering this space and mo...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Free mobile maps and traffic tiles for developers from new TomTom SDK
Thursday, September 6, 2018 by Richard Harris
When Google Maps increased the prices developers have to pay for the privlage of using them, many a developer went scurrying to find alternatives because even though there is a bit of "credit" they apply to your account, charges climb very quickly.
But at TechCrunch Disrupt SF, TomTom has announced that it will offer free maps and traffic tiles on its ...
Retarget mobile users by remembering the day 0 dilemma
Wednesday, August 22, 2018 by Alexei Chemenda
Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
BlueCart uncovers purchasing trends in the food industry
Thursday, November 30, 2017 by Richard Harris
BlueCart is a mobile procurement app on the market in which restaurants and bars are directly connected with their exclusive network of suppliers. Using data from BlueCart’s user community of 37,000 businesses, the report focuses on US market trends providing businesses valuable insights as to where the food sector could be migrating in terms of demand. As a procurement...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
Text Messaging Remains a Key Factor for Marketers
Monday, March 21, 2016 by Brian Heikes
There are so many different ways people can use smartphones today, including apps, email, music and social media. That being said, it might be surprising to hear that 97 percent of smartphone owners still use text messaging according to Pew Research most recent analysis of smartphone use. This remarkably high figure illustrates that basic communication remains a key dri...
Continuous Delivery is Eating DevOps as Software is Eating the Business
Thursday, March 26, 2015 by Sacha Labourey
For years, IT has been automating business processes. Now IT is automating its own processes to keep up with the rapid pace of change and to meet the business demand for new software features and capabilities. Continuous DeliveryWhat if the business could release dozens of tested software improvements to production daily? Could the business respond to market and cu...
The Four Metrics of Success When Planning a Legacy Modernization Project
Tuesday, March 17, 2015 by Romi Stein
In the era of ‘do more with less,’ IT groups are constantly being asked to justify each dollar spent and prove its worth. In fact, no IT project should be considered complete before a thorough post-mortem analysis of costs and benefits. While everyone knows how to add up expenses, many IT groups struggle to fully articulate the benefits. This is a critical aspect o...
Fiksu Launches New App Marketing Platform
Sunday, February 22, 2015 by Stuart Parkerson
Fiksu kicked off February with an update of its corporate brand including a new website, logo and two new app marketing platforms. The two new products are:-Fiksu Aware: Targets precise mobile audiences to drive brand awareness and consideration.- Fiksu Response: Drives mobile leads, registrations, and sales from targeted audiences.The company has also re...
Amazon Expands the Availability of Amazon Coins for Android Devices
Wednesday, February 19, 2014 by Stuart Parkerson
Amazon has announced that customers in the US, UK and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets.Amazon users need to download the latest version of the Amazon Appstore and their existing Coins balances automatically appear. Existing Android users can upgrade to the latest version of the Amazon Appstore and new customers ca...
Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users
Monday, February 3, 2014 by Richard Harris
Fresh user interface, new storefront, real-time communication, deeper analytics fuel successMag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. All the robust changes in Mag+ 5.0 focus on helping clients to better engage their users, bolster conversions and increase sales. Offering a richer in-app storefront an...
