Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Lucktastic launches the Total Eclipse Showdown on their app
Friday, August 18, 2017 by Christian Hargrave
Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery has today announced an exciting new in-app event in honor of the upcoming solar eclipse. The "Total Eclipse Showdown" event starts Friday, August 18th and will run until the end of the eclipse. The ‘Showdown” culminates with a dramatic Facebook...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
UserCare Blends App User Support with Relationship Management and Analytics
Tuesday, February 23, 2016 by Stuart Parkerson
UserCare has announced the general release of its customer service software for mobile applications. The platform blends user support with relationship management and data analytics. UserCare integrates with an app though an SDK to enable mobile messaging support, self-guided help, real-time rewards, and customer segmentation.UserCare uses app event data to create custo...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Study Shows App Publishers Don't Know How to Use InApp Messaging
Friday, July 3, 2015 by Stuart Parkerson
A recent survey conducted by Locaytics shows that app publishers are still struggling to utilize in-app messaging to communicate with users.With a reach of 1.5 billion devices and 28,000 apps, Localytics processes 50 billion data points monthly. For this study, Localytics looked at apps that have integrated in-app messaging across both iOS and Android. For engagement, L...
Sencha Releases Web App Lifecycle Management Platform
Wednesday, April 15, 2015 by Stuart Parkerson
Sencha, a provider of HTML5 desktop and mobile web application development technologies, has released the Sencha Web Application Lifecycle Management Platform., which facilitates a unified approach to application development including designing, rapidly prototyping, developing, testing, securely deploying and managing applications. Sencha’s Web Application Lifecycl...
