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Developer news items we found relating to in app event

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Why you are losing app customers

Wednesday, November 6, 2019 by Freeman Lightner

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...

The App Lifecycle: Tips for engaging and retaining users

Monday, July 30, 2018 by David Lundell

Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...

Predict the value of the user behind each new app install with RTP

Thursday, February 22, 2018 by Richard Harris

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...

About Universal App campaigns and getting installs

Tuesday, November 7, 2017 by Richard Harris

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...

Lucktastic launches the Total Eclipse Showdown on their app

Friday, August 18, 2017 by Austin Harris

Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery has today announced an exciting new in-app event in honor of the upcoming solar eclipse. The "Total Eclipse Showdown" event starts Friday, August 18th and will run until the end of the eclipse. The ‘Showdown” culminates with a dramatic Facebook...

How to increase app revenue by using analytics

Wednesday, March 1, 2017 by Richard Harris

Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...

Tenjin just updated it's platform so you can help yourself to analytics, attribution, and aggregation

Monday, November 28, 2016 by Richard Harris

Tenjin has introduced significant enhancements to its platform enabling app developers to implement mobile analytics, attribution and ad network data aggregation as a full-featured self-service solution. Starting today, app developers of any size can get up and running with Tenjin in minutes and immediately begin tracking, analyzing and optimizing their app ma...

App Marketers Will Lose up to $100 Million in 2016 Because of Fraud

Friday, September 23, 2016 by Richard Harris

AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...

Here's How to Maximize Your App's Potential Using Data

Monday, March 28, 2016 by Itamar Benedy

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...

5 Steps for Mastering App Data Collection for User Acquisition and Reengagement

Thursday, January 7, 2016 by Diego Meller

User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...

Making Sure the Facebook SDK Works with iOS 9

Wednesday, September 16, 2015 by Richard Harris

Developers whose apps built using the Facebook SDK for iOS will need to update to the final version, v4.6 and v3.24, of the SDK. Specifically apps that use Facebook Login, App Events , Analytics for Apps, Sharing across Facebook and Messenger, App Invites, App Links, or Native Like should be updated.The new SDKs include the following:- Compatibility with Xcode 7 and iOS...

Facebook SDK Gets Updates for iOS 9

Saturday, August 22, 2015 by Richard Harris

To prepare for iOS 9 Facebook has released the Facebook SDK for iOS v4.6 and v3.24 in beta. This SDK includes the following updates:- Compatibility with Xcode 7 and iOS 9 beta 5. (This also applies to Audience Network.)- Support for App Thinning by including bitcode. (This also applies to Audience Network.)- Automatic defaults to the optimum experience for iOS 9. This m...

Sencha Releases Updated JavaScript HTML5 Web App Platform

Wednesday, July 8, 2015 by Stuart Parkerson

Sencha has announced new web application development offerings with the general availability release of Sencha Ext JS 6 and revamped Sencha Web Application Manager (formerly known as Sencha Space), part of the new Sencha Web Application Lifecycle Management Platform.Sencha Ext JS 6 offers a JavaScript framework for building cross-platform web applications targeting desk...

Study Shows App Publishers Don't Know How to Use InApp Messaging

Friday, July 3, 2015 by Stuart Parkerson

A recent survey conducted by Locaytics shows that app publishers are still struggling to utilize in-app messaging to communicate with users.With a reach of 1.5 billion devices and 28,000 apps, Localytics processes 50 billion data points monthly. For this study, Localytics looked at apps that have integrated in-app messaging across both iOS and Android. For engagement, L...

Sencha Releases Web App Lifecycle Management Platform

Wednesday, April 15, 2015 by Stuart Parkerson

Sencha, a provider of HTML5 desktop and mobile web application development technologies, has released the Sencha Web Application Lifecycle Management Platform., which facilitates a unified approach to application development including designing, rapidly prototyping, developing, testing, securely deploying and managing applications. Sencha’s Web Application Lifecycl...

Artisan Brings Mobile Marketing Automation to In App Messages

Tuesday, August 26, 2014 by Richard Harris

Artisan is now offering a new automated in-app messaging platform. Artisan's new in-app messaging capabilities are integrated into its Mobile Experience Management platform and will allow developers and marketers to communicate dynamically with users while they're engaged with a native mobile app.Without touching the underlying code of their app, developers can customiz...

New to App Marketing Here is What You Need to Know

Monday, July 7, 2014 by Stuart Parkerson

We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...

Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users

Wednesday, February 12, 2014 by Stuart Parkerson

Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...