Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
Top 12 software and app development stories from 2016
Saturday, December 31, 2016 by Richard Harris
We are so excited to be entering into our 4th year at App Developer Magazine, and we have you - our loyal followers to thank. Without you none of this would be possible, so thank you for riding along shotgun :)I thought it would be interesting to take a quick look back at the top stories we covered in the app development or software development industry - that got the m...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
Yahoo Mobile Developer Suite adds two new key ingredients
Thursday, October 27, 2016 by Richard Harris
Flurry Analytics has announced the availability of two advancements to the Yahoo Mobile Developer Suite, Crash Analytics 2.0 and Revenue Analytics.Crash Analytics provides developers information about application crashes, exceptions and errors log, all in real time. This functionality is vital for determining the root cause of any issues quickly, while keeping apps runn...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
A Chat with Yahoo's Sean Galligan About AppInstall Ads
Monday, January 18, 2016 by Richard Harris
We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...
Unreal Engine 4.9 Release Offers Game Developers 129 Improvements
Tuesday, September 8, 2015 by Stuart Parkerson
Epic Games has released Unreal Engine 4.9 offering 129 improvements to its gaming engine which is designed to accelerate developers’ productivity for creating high-quality games and applications, training simulations, 3D visualizations, digital films and animated entertainment. Improvements span across PC, mobile, console and VR.For mobile devices, new additions include...
Enhancing Employee Engagement with Mobile Technology
Thursday, July 2, 2015 by Joey Shevelson
Mobile technology has changed how we behave, from how we communicate with friends to how we consume news and information to how we shop for and purchase products. And the trend is skyrocketing. According to Flurry Analytics, mobile app usage grew by 76% in 2014, and shopping apps on iOS and Android increased an incredible 174% year-over-year - 220% on Android alone.&nbs...
Phablets Owners Are Overtaking Android Says New Flurry Report
Monday, May 4, 2015 by Richard Harris
A recent study into the impact of the iPhone 6 Plus by Flurry has shown that Phablet owners are becoming a dominant category for app consumption, but the big impact has been on Android device ownership. Flurry recently examined 1.6 billion devices it tracks every month to explore usage by screen size. Flurry focused on the top 875 devices which accounted for 87 per...
Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference
Thursday, February 19, 2015 by Stuart Parkerson
During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...
How to Turn Your Mobile App into a Scalable Business
Monday, August 25, 2014 by Itay Riemer
It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...
Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform
Wednesday, July 23, 2014 by Richard Harris
If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...
Flurry Releases New Video Enabled Ad SDK for App Monetization
Tuesday, May 13, 2014 by Stuart Parkerson
Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...
People Who are Mobile Addicts Launch at least 17 Apps Per Day Says New Flurry Report
Thursday, May 1, 2014 by Richard Harris
We know they're out there. We know them personally and we see them shoot apps up the top of the charts. And they are the subject of a new report from Flurry Analytics in an attempt to analyze the behavior of consumers that heavily use their smartphones or tablets, a segment Flurry refers to as the “Mobile Addict.”Using data from Flurry Analytics, the company has defined...
Marmalade Launches Free Thought Leadership Webinar Series aimed at Game Developers
Thursday, January 16, 2014 by Richard Harris
16th January 2014: Marmalade Technologies Ltd, makers of the C++ cross-platform SDK, today announced the launch of The Marmalade Partner Webinar Series, which has been developed as an educational resource for game developers who are interested in learning about useful tools, strategies and tips to help them get the most out of their games.Each webinar is presented by a ...
Vserv.mobi Launches AppWrapper.org One click Integration for Third Party App SDKs
Tuesday, November 19, 2013 by Stuart Parkerson
Vserv.mobi has introduced AppWrapper.org for Android, a new service which offers one-click integration for a number of third party SDKs.
AppWrapper.org is an independent platform for Android developers that brings one-click integration of SDKs across advertising, in-app purchases, analytics, bug tracking and more. The goal of the platform is to automate the S...
Flurry Releases Crash Analytics So App Developers Can Track Problems Inside Their Apps
Friday, September 20, 2013 by Richard Harris
Today, Flurry announced the general availability of Crash Analytics to Flurry Analytics users. Crash Analytics is now a standard feature within Flurry Analytics for iOS and Android - which they say is the #1 requested feature by developers.
Crash Analytics can help you with the following;
View crashes separately from errors
Filter by Device, Firmw...
iOS vs. Android developers, iOS still on top
Thursday, November 1, 2012 by Richard Harris
Study finds that iOS's lopsided developer revenue and Android fragmentation contribute to the disparity.
(Credit: Flurry Analytics)Despite Android's greater share of the smartphone market, Apple's iOS continues to attract greater support from app developers.Nearly seven of every 10 apps being created in the first quarter of 2012 were for the iOS platform, with...
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