Future VR optics from Meta
Tuesday, June 28, 2022 by Austin Harris
Virtual Reality (VR) headsets are edging toward becoming commonplace. However, social acceptability is still some way off and the user experience is not entirely comfortable. Essential to solving these problems are the lenses that magnify and focus headsets’ displays. Until recently, this field was relatively static, with headsets using optics based on Fresnel len...
Bitcoin price prediction after central banks interest rates rise
Tuesday, November 2, 2021 by Brittany Hainzinger
Bitcoin and other major cryptocurrencies are likely to jump this week on central banks' interest rates announcements, predicts the CEO of one of the world's largest independent financial advisory, asset management, and fintech organizations.
Bitcoin price prediction from Nigel Green
The prediction from Nigel Green, the game-changing CEO and found...
Bitcoin price prediction for 2021
Saturday, January 9, 2021 by Richard Harris
The biggest challenge for the industry in 2021 will be in regulation. There is already significant pressure from the US treasury to overly regulate Bitcoin to a point where it would lose significant utility. AML/KYC requirements will only increase in multiple jurisdictions. France for example recently came out with some stringent AML/KYC requirements.
Bitcoin price p...
Homeis raises $12M to help immigrants across the world
Thursday, August 22, 2019 by Richard Harris
Homeis, the first digital platform for immigrant communities around the world, today announced its $12 million Series A funding round led by Canaan and Spark Capital. Since its founding in 2017, Homeis has served hundreds of thousands of immigrants in its launched communities and will expand to serve all immigrant communities in the U.S. and across the globe, starting w...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Austin Harris
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Austin Harris
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Parsing the customer journey just got easier
Friday, July 13, 2018 by Austin Harris
Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Millennial targeted news app SQUID hits 1M downloads
Thursday, May 31, 2018 by Richard Harris
SQUID App - the first news app built for millennials, was developed by Njuice AB, a media company based in Stockholm, Sweden, has just crossed 1,000,000 downloads and the company is growing its user-base by double-digit numbers every month.The goal of the app is to make relevant news readily available, offering a wide range of topics that let users select and create the...
ZipperDown vulnerability puts thousands of iOS apps at risk
Tuesday, May 22, 2018 by Austin Harris
ZipperDown vulnerability has put at risk potentially thousands of iOS apps on the market. Pangu Lab recently found that a vulnerability previously discovered in OAuth security is now being exploited by hackers to run malicious code on iOS applications. Casey Ellis, CTO of Bugcrowd, recently spoke on the matter, giving an in-depth technical overview of ZipperDown to deve...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
MoveWith is using Feed.fm now
Monday, April 9, 2018 by Austin Harris
Feed.fm has announces that MoveWith is utilizing its music-as-a-service product to provide Movers (MoveWith users) with curated popular music to emulate the in-person experience of being coached by a boutique fitness instructor. Key to MoveWith’s innovative fitness approach is providing motivation from multiple coaches, helping MoveWith grow over 50% every month with a ...
Continuous testing challenges for dev teams in 2018
Friday, January 12, 2018 by Eran Kinsbruner
Today’s world revolves around digital technologies. For example, consider how much time you spend on your cell phone in a single day. According to analytics firm Flurry, it’s more than five hours. From making calls to utilizing things like social media. banking and healthcare apps, there’s an app for just about everything. But what if the apps that help run our lives su...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
January 2017 Issue: Predictions, Interviews, and Insight!
Monday, January 2, 2017 by Richard Harris
Happy New Year, and welcome to 2017 everyone! The January 2017 issue of App Developer Magazine just hit the shelves, web, and mobile and can now be accessed.This "predictions for 2017" issue is loaded with all kinds of brain-food to help you get excited about what's in store for mobile, and software development in general for this year.Among the most common themes ...
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