Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Google incorporates OM SDK into inapp offering
Tuesday, August 20, 2019 by Christian Hargrave
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).
The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Google cracks the whip with new policy updates
Wednesday, August 1, 2018 by Richard Harris
Google’s Developer Policy Center has recently updated their platform policy for Google Play to include new measures that may affect future apps introduced to their app market. Google has sent out the mass email notification to all of its developers and says in the email that:
“We encourage you to review these policy updates carefully in case any of your e...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
Playwire and Overwolf look to tap into the eSports industry
Wednesday, April 5, 2017 by Christian Hargrave
Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...
What's Holding Back the Mobile Advertising Revolution
Monday, July 27, 2015 by Itay Riemer
While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time. Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...
Mobile Monetization: Three Key Considerations
Wednesday, May 27, 2015 by Rachel Powney
Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...
Facebook Releases Marketing and Monetization Goodies for App Developers at F8
Friday, March 27, 2015 by Stuart Parkerson
At the kickoff of its F8 developer conference, Facebook announced a broad number of products and tools to help developers build, grow, and monetize mobile apps.In attendance were more than 2,500 developers. Facebook announced that its developer community has doubled in size, and there are now hundreds of thousands of developers working with Facebook around the world wit...
Google at GDC 2015 Launches New Tools for Android Development Monetization, Analytics and TV
Tuesday, March 3, 2015 by Stuart Parkerson
Google has introduced new tools and features for Android developers at its Developer Day during the Game Developers Conference. The new offerings include analytics for Google Play Games, new advertising options for AdMob and a Nearby Connections API for Android TV. Google has introduced Player Analytics, giving developers access to Android analytics repor...
Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference
Thursday, February 19, 2015 by Stuart Parkerson
During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...
The Long and Winding (Mobile Media Buying) Road
Thursday, November 13, 2014 by Josef Mandelbaum
App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...
App Marketing Using Niche Advertising Methods
Monday, October 6, 2014 by Josef Mandelbaum
A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...
The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps
Thursday, September 18, 2014 by Richard Harris
Todacell, a mobile ad network, has released information that could indicate, among other things, that the way colors are incorporated into an app can make a difference in app usage. The company’s mathematical and computational algorithms have revealed that bright, multi-colored ads perform better in lower GDP per capita countries while minimalist colors perfor...
Learning from the Facebook Debacle: How NOT to A|B Test on Consumers
Wednesday, September 17, 2014 by Paras Chopra
Public outrage about revelations that Facebook manipulated items in users’ news feeds without their consent once again points to the thin line companies tread when they violate users’ privacy in the name of marketing. Nobody likes to be spied on. As willing as many people are shown to share their personal data with Facebook, Twitter and other social media platforms...
eBay Opens Channels for App Marketing and Monetization
Tuesday, September 16, 2014 by Stuart Parkerson
eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...
Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads
Thursday, July 24, 2014 by Richard Harris
The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone). With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...
Amazon Releases Research on Success of Developers on the Amazon Appstore Platform
Monday, June 16, 2014 by Richard Harris
Amazon is trumpeting its success in convincing developers to utilize its platform with its latest announcement of an IDC study saying that developers are having positive results from the Kindle Fire platform. According to the IDC survey commissioned by Amazon, 65% of developers building apps and games for Kindle Fire are making at least as much money on t...
Amazon Expands the Availability of Amazon Coins for Android Devices
Wednesday, February 19, 2014 by Stuart Parkerson
Amazon has announced that customers in the US, UK and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets.Amazon users need to download the latest version of the Amazon Appstore and their existing Coins balances automatically appear. Existing Android users can upgrade to the latest version of the Amazon Appstore and new customers ca...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
