Increasing customer engagement with mobile game offers
Tuesday, September 24, 2024 by Christian Hargrave
Mobivity Holdings Corp. announced Checkers and Rally’s, following its success with Mobivity's Connected Rewards, renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.
Checkers extends...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
Ecommerce for SMBs transforms after StoreConnect lands 9M
Wednesday, August 30, 2023 by Richard Harris
The e-commerce industry has long been divided into two camps: intricate setups demanding external assistance and substantial financial investments, or deceptively simplistic "plug-and-play" options, like a well-known platform that lure businesses with their initial ease but ultimately morph into unreliable "plug-and-pray" solutions. Mikel Lindsaar, t...
Nylas expands operations in Europe
Wednesday, November 3, 2021 by Richard Harris
Nylas announced that one of Europe and the world’s leading e-commerce platforms have selected Nylas to quickly, securely, and automatically connect real-time communications data into their application. With Nylas’s Email and Neural APIs, this fintech enterprise can more intelligently extract and structure data from the more than 2 million transactions on the...
Intuit acquires Mailchimp for $12B
Tuesday, September 14, 2021 by Freeman Lightner
Intuit has announced they are acquiring Mailchimp for approximately $12 billion in cash and stock advances. Mailchimp is a global customer engagement and marketing platform for growing small and mid-market businesses. The acquisition of Mailchimp will help Intuit advance its mission of powering prosperity around the world, and its strategy to become an AI-driven expert ...
Increase developer productivity with webhooks from CircleCI
Thursday, September 2, 2021 by Freeman Lightner
CircleCI, the continuous integration, and continuous delivery (CI/CD) platform have announced CircleCI webhooks, a feature that provides software engineering teams the ability to build integrations that react to CircleCI job and workflow status notifications.
How to increase developer productivity with webhooks from CircleCI
Research shows that the performance lev...
Why an App is Teslas CX weapon
Monday, May 17, 2021 by Richard Harris
Recently General Motors announced that the company wants to end production of all diesel and gasoline-powered cars, trucks, and SUVs by 2035 and shift its entire new fleet to electric vehicles. Now, with GM trying to be as green as Tesla, eyeing the automotive maker as a key competitor, what will it take to win out? A superior app, explains Subrah Iyar, former founder o...
Applitools Visual AI enables Thunderhead to deliver flawless UX faster
Monday, February 22, 2021 by Brittany Hainzinger
Applitools announced how its Visual AI technology helps Thunderhead create a visually perfect experience in its ONE Engagement Hub. Thunderhead offers it’s AI-driven ONE Platform, a transformational technology for customer engagement and the recognized global leader in the Customer Journey Orchestration and Analytics market. The ONE Engagement Hub helps global bra...
mimik Inc partners with AWS to offer a hybrid edge cloud platform
Thursday, July 30, 2020 by Brittany Hainzinger
mimik Inc. announced a strategic collaboration with Amazon Web Services (AWS) to offer its patented Hybrid Edge Cloud platform to AWS customers across industry verticals to develop applications utilizing the resources of edge devices and AWS infrastructure. The collaboration is designed to empower developers to leverage the computing resources of edge devices such as sm...
Ushur Managed Package launched on Salesforce AppExchange
Thursday, February 20, 2020 by Brittany Hainzinger
Ushur announced it has launched the Ushur Managed Package on Salesforce AppExchange, empowering enterprises to add customer engagement automation capabilities to their Salesforce platform. Ushur’s artificial intelligence (AI) platform enables enterprises to instantly and intelligently automate interactions with their customers, integrating directly into Sale...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Global study on disconnected consumer experiences
Wednesday, October 16, 2019 by Freeman Lightner
MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
DNA powered apps get new developer tools from Helix
Tuesday, October 23, 2018 by Richard Harris
Helix, the company which owns and operates one of the world’s largest genome / exome sequencing labs in the world, announced a new DNA Product Studio. It's a set of tools to make it easier for partners like Mayo Clinic, National Geographic and InsideTracker to name a few, to develop new consumer genetic tests.
They hope Helix’s DN...
Preventing bad app reviews according to Poq
Tuesday, October 16, 2018 by Richard Harris
Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper.
Poq points ...
Mobile app success rate in question
Wednesday, October 3, 2018 by Christian Hargrave
Nearly 90% of app developers and marketers (88%) say their app has made money and is a financial success, according to a new survey from The Manifest, a business news and how-to site. Meanwhile, only 10% of businesses say their app has not been a financial success, and 2% do not know if their app has made a profit. Experts, however, doubt the validity of this high succe...
The changes in iOS 12 for developers
Monday, October 1, 2018 by Richard Harris
It's here, iOS 12 - Apple's latest operating system, and it's chalked full of changes in everything from the user experience to under the programming hood. Along with the new OS, Apple has also released a new round of hardware, most notably with bigger screen sizes, a faster A12 chip, and the new Apple watch series 4. We've all seen the key note int...
Nexmo Customer Communication API Connector gets a boost from WhatsApp
Friday, September 28, 2018 by Christian Hargrave
Vonage announced that its Nexmo Communication API Connector, available on MuleSoft's Anypoint Platform, is now integrated with the WhatsApp Business solution. This integration enables MuleSoft customers to leverage the new WhatsApp Business solution to elevate their customer engagement.
Simple integration of Nexmo APIs into WhatsApp Business solution workflows el...
Women Who Tech announces top 10 startup finalists
Thursday, September 20, 2018 by Christian Hargrave
Women Who Tech has announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch to investors and tech leaders, including Mitchell Baker, Chairwoman and Co-Founder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, Julien Quintard, Managin...
iOS 12 subscription based app tips for success
Wednesday, August 29, 2018 by Eran Kinsbruner
Last year, Apple held a secret meeting with a select group of iOS app developers in New York to talk about changing the current app delivery model from one-time purchases to subscription-based. From Apple’s view, these one-time purchases typically are inexpensive ($1-2), yet grant end-users unlimited access to the app and support, which can prove to be costly from...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
Parsing the customer journey just got easier
Friday, July 13, 2018 by Christian Hargrave
Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...
Automation Anywhere hits $1.8 billion valuation
Thursday, July 5, 2018 by Richard Harris
Automation Anywhere has completed its Series A financing round of $250 million led by New Enterprise Associates (NEA) and Goldman Sachs Growth Equity with participation from General Atlantic and World Innovation Lab (WiL). This brings Automation Anywhere’s post-money valuation to $1.8 billion. This sizable investment will help extend Automation Anywhere&rsquo...
Karaoke singing app gets updated
Thursday, June 14, 2018 by Christian Hargrave
For those of you who love to sing Karaoke and want to do it from your mobile, the Singing Machine Company, Inc. has recently released an updated version of Singing Machine Mobile Karaoke for iOS compatible with Singing Machine products with Bluetooth audio and Stingray.
This update follows the December 2017 release of a new version of the Singing Machine Mo...
Urban Airship powers mobile wallets with Google Pay
Tuesday, May 8, 2018 by Richard Harris
Urban Airship unveiled a digital customer engagement platform to support Google Pay tickets - a new capability announced on the mainstage at Google I/O 2018. Urban Airship worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. The combination of Google Pay’s new ticket support and the Urban Airship platform now make it easy fo...
Strategic technology alliance announced between Appian and Genesys
Wednesday, May 2, 2018 by Richard Harris
Appian has announced a strategic technology alliance with Genesys. The partnership will benefit organizations seeking customer engagement solutions that integrate the case management, intelligent automation, and low-code application development capabilities of Appian with the Genesys Customer Experience Platform. “Over the last several years, Serco has used Appian...
Appian announces the intelligent contact center platform
Monday, April 30, 2018 by Christian Hargrave
Appian has announced a new product for rapidly building contact center solutions. Appian Intelligent Contact Center Platform is a new cloud platform tailored to the unique needs of contact center teams. The new platform inherits all of the core attributes of the Appian platform for building omni-channel customer engagement, case management, and intelligent automation so...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Music in apps: A chat with the CEO of feed.fm
Thursday, March 1, 2018 by Richard Harris
Music licensing is a pain. We know it's there for a very good reason, but let's be honest... It can be a serious barrier to the perfect experience that app developers hope to convey. Finding the right music can be a big part of that, but nobody wants to settle for the generic royalty free music.That's why we talked to Jeff Yasuda, CEO and Founder of feed.fm, to learn ab...
Bitcoin job skills are hot says latest report
Monday, February 12, 2018 by Richard Harris
Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...
IBM and Salesforce announce strengthened strategic partnership
Monday, January 22, 2018 by Richard Harris
IBM and Salesforce has announced an expansion of their partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights.With this expansion, Salesforce has named IBM a preferred cloud services provider and IBM h...
App design thinking principles
Friday, January 12, 2018 by Ed Hadley
Design thinking is fast becoming a key pillar in enterprise digital transformations. And for good reason: the approach promotes a deep understanding of end users; a creative, test-and-learn approach to new ideas; and constant iteration toward optimal outcomes. To many, design thinking is inextricably linked with innovation. After all, IDEO CEO Tim Brown defines design t...
Research suggests a diverse need for video communications PaaS
Friday, December 1, 2017 by Christian Hargrave
Vidyo in collaboration with WebRTC ventures has released a report titled “The Rise of Embedded Video Communications: Trends in Video-Enabled Apps.” The report shows that communications platforms-as-a-service (PaaS) is a top choice for those who are planning embedded video projects, with 49% of respondents saying that they plan to use a communications PaaS to initiate an...
