App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
AOL says you need to diversify your ad strategy
Monday, May 22, 2017 by Patrick McCormack
For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
WildTangent to Launch Unique Mobile App Reservation and Delivery Service
Wednesday, August 5, 2015 by Stuart Parkerson
WildTangent has announced a new way for app publishers to let consumers reserve an upcoming app and deliver it them once it launches. WildTangent is adding the new app reservation service to it global app distribution and monetization platform to help mobile publishers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
2014 Digital Advertising Market Set to Hit $50 Billion with One Third Dedicated to Mobile
Tuesday, May 20, 2014 by Richard Harris
App developers who utilize advertising as a primary monetization strategy could see revenues grow as one firm is predicting that the US mobile ad spend will hit almost $17 billion for 2014.The numbers are part of a new report from eMarketer, 2014 Digital Ad Spending Benchmarks by Industry. According to the report, US advertisers will spend approximately $50 billion on d...
MediaBrix Now Natively Supports Intel's Architecture Including Free To Play Games
Friday, April 11, 2014 by Richard Harris
Collaboration with Intel Provides a Scalable Monetization Option for Android App and Game Developers—Such as Vector Unit—and Features Immersive Ads from Top BrandsMediaBrix is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android...
Get Downloads For Your Apps Through Television Using ActivateTV
Saturday, February 1, 2014 by Richard Harris
Motility Ads Launches ActivateTV, Connecting Marketers and Consumers Through the Screens that Matter MostDirect download technology drives user acquisition with global reach, efficiency and attributionMotility Ads, the all-in-one solution for creating a complete and engaging mobile ad experience, today announced ActivateTV, a new turnkey advertising solution that harnes...
YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK
Wednesday, November 20, 2013 by Stuart Parkerson
YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK.
New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...
