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Developer news items we found relating to app video

19 results
Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


ironSource-expands-their-inapp-programmatic-marketplace

ironSource expands their inapp programmatic marketplace


Friday, April 27, 2018 by

ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Vungle-SDK-to-be-released-on-the-Amazon-Fire-tablet

Vungle SDK to be released on the Amazon Fire tablet


Tuesday, August 8, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...


12-interesting-uses-for-WebRTC

12 interesting uses for WebRTC


Friday, February 24, 2017 by

Editor's note: Guest submission by Sherwin Sim, CTO of Temasys CommunicationsIf you’re new to Web Real Time Communication (WebRTC), you may be under the impression that this technology is similar to Microsoft Skype - a free, Web-based chat service.It’s more than that. WebRTC is actually a far different animal, altogether.Unlike Skype, WebRTC is an open source proje...


Vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue

Vungle mobile video ads platform hits $300 million in annual revenue


Wednesday, February 15, 2017 by

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...


Appodeal-TVOS-SDK-Now-Available-for-Developers

Appodeal TVOS SDK Now Available for Developers


Friday, July 1, 2016 by

Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...


Three-Ways-Video-Ads-Can-Boost-Your-App-Monetization-Strategy

Three Ways Video Ads Can Boost Your App Monetization Strategy


Friday, November 6, 2015 by

There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...


Vungle-Releases-New-Programmatic-Private-Marketplace-for-App-Advertising

Vungle Releases New Programmatic Private Marketplace for App Advertising


Thursday, September 17, 2015 by

Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity.  The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...


Video-ads-and-your-mobile-app-marketing-strategy

Video ads and your mobile app marketing strategy


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...


Worldnow

Worldnow's Multi Device Video Player SDK Has Enhanced Closed Captioning for the Hearing Impaired


Thursday, June 5, 2014 by

Worldnow has announced a multi-device video player compliant with all aspects of the latest FCC requirements to provide enhanced closed captioning for all of its clients, including the hearing impaired.The SDK offers full ad serving capabilities, analytics integration, and social sharing tools. It allows users to view customize closed captions, and then save t...


OpenClove-Offers-Real-Time-In-App-Communications-Service-at-No-Cost-to-Developers

OpenClove Offers Real Time In App Communications Service at No Cost to Developers


Saturday, May 31, 2014 by

OpenClove, a secure communications as a service provider, has announced the availability of FreeMADService, a free real-time communications service to enable applications with in-app video, voice and data communications. OpenClove also has released FreeMAD.net to provide access to open source code for developers to build native apps for iOS, Android, and HTML5...


Marketing-Your-App-on-Facebook-Just-Got-a-Little-Better-with-App-Center-Videos

Marketing Your App on Facebook Just Got a Little Better with App Center Videos


Thursday, December 26, 2013 by

Games and apps developers can now give Facebook users a taste of what it's like to use their app by adding videos to their App Details page in App Center. The Facebook App Center is the number two source of installs on Facebook so it would be foolish not to take advantage of this new promotional opportunity. Videos will automatically start playing without au...


YuMe-Provides-App-Developers-With-New-Enhancements-to-its-First-Party-Data-Driven-Audience-Measurement-SDK-

YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK


Wednesday, November 20, 2013 by

YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK. New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...


Facebook-Announces-Video-Ads-and-CPA-Model-for-Buying-Mobile-App-Ads

Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads


Friday, October 25, 2013 by

It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns. According to the Fa...


Inneractive-SSP-Debuts-Video-in-a-Box-for-Mobile-Publishers

Inneractive SSP Debuts Video in a Box for Mobile Publishers


Monday, September 16, 2013 by

Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties. Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...


Beachfront-Introduces-Video-SDKs-for-App-Developers

Beachfront Introduces Video SDKs for App Developers


Tuesday, July 16, 2013 by

Beachfront Media has introduced its new Beachfront Video SDKs for app developers, which allows any developer with a current iOS or Android app to include a video component without the need to recode the entire app. The SDK provides curated video, owned video, and video from a number of sources that Beachfront works with including MRSS, YouTube, DailyMotion, Vimeo, an...


Apppicker.com-dives-deep-into-iTunes-for-developers

Apppicker.com dives deep into iTunes for developers


Thursday, November 29, 2012 by

With a million apps now approved by Apple, it has become more diificult each day for app developers to get their apps noticed and harder still for users to find what they are looking for in the iTunes store. http://www.AppPicker.com has reacted to this by adding some features to its site specifically targeted at bridging the divide between developer and app us...