In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Freeman Lightner
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
AI first strategies will increase ROI in 2021
Wednesday, January 13, 2021 by Freeman Lightner
As organizations continue to invest in AI and scale their deployments, a collaboration between business decision-makers and technologists must become more effective as they partner to determine which AI use cases within the business will deliver the best ROI.
Today, the greatest hurdles to deploying AI with confidence are
Gaining broad agreement that the projec...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
iOS developer changes in iOS 13 you missed
Friday, October 25, 2019 by Richard Harris
We recently caught up with George Deglin, CEO and Co-Founder at OneSignal who says the team at OneSignal has been tracking code changes in iOS 13 since June, and they identified several technical changes that Apple had not formally announced elsewhere. In Xcode 11 Apple changed the results of a function that many developers were using to get push tokens. More unann...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Austin Harris
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
The iOS app store sales data app AppSalesTrends gets an update
Tuesday, June 5, 2018 by Austin Harris
Finnish indie developer, Esa Helttula announces AppSalesTrends 2.30, the update to his iOS and Mac App Store sales tracking application for macOS. The app allows iOS and macOS developers to download and analyze tracking information about their apps. Users can track an unlimited number of apps and bundles, view daily sales reports, sales graphs, and much more. Version 2....
App development using low code and no code report in
Thursday, February 8, 2018 by Richard Harris
Creating custom mobile apps using low code and no code platforms induces a rare form of nausea in some native programmers. Why? Because they don't fully understand what low code platforms really do and they don't want to care. As programmers we want to think of ourselves as "high and mighty coding Gods" with anything less than scripting languages beneath us. And the mor...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Austin Harris
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
FileMaker's State of the Custom App Report looks at citizen developers
Thursday, January 26, 2017 by Richard Harris
As technology advances, so too does it's versatility in the hands of the average ordinary person. A new wave of low and no code solutions is flourishing, allowing a robust group of citizen developers to rise up. Developers, who either can't or don't want to code, are creating their own application development projects - sometimes without having to type a single line of ...
Report finds American gamers more likely to buy inapp purchases than anyone
Thursday, January 12, 2017 by Richard Harris
New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...
How cloud platforms are revolutionizing enterprise apps
Friday, December 16, 2016 by Richard Harris
A new ecosystem of innovative robust enterprise applications has grown up around cloud platforms and companies that exploit these apps report achieving significant competitive advantages, says a new white paper from The FactPoint Group and ICIX. In particular, forward-looking businesses are using these new solutions running on the Salesforce App Cloud platform to replac...
Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps
Friday, May 20, 2016 by Richard Harris
Appboy has released its latest data report, Spring 2016 Mobile Customer Retention,covering user retention rates by day (also known as Day N, N-Day, or classic retention numbers). The report offers a comprehensive examination of mobile app retention, analyzing data from more than 300 apps globally and over 300 million user profiles to provide detailed day by day retentio...
Custom Apps Are Helping Businesses Increase Their Productivity by as Much as 60 Percent
Tuesday, February 16, 2016 by Richard Harris
We visited with Ann Monroe, Sr. Director of Marketing, FileMaker (An Apple Subsidiary) to talk about the company’s and its platform to help enterprises create custom applications for iPad, iPhone, Windows, Mac and the web.ADM: There are a number of players now in the custom app development space, and at 30 years old, FileMaker has been around a lot longer than many of t...
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
Why Lite Apps Were Spurring Growth for Android App Categories in 2015
Tuesday, February 2, 2016 by Stuart Parkerson
To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas...
Facebook Analytics for Apps Offers New Functionality for Developers
Wednesday, October 28, 2015 by Richard Harris
Facebook has released new product improvements and features for its Facebook Analytics for Apps.Facebook Analytics for Apps is an analytics platform that helps developers understand how people are using an app through insights such as: How people use an app across different devices; Aggregate demographics about the people using an app or website;how different groups of ...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Think Users Don't Pay for Apps Think Again, Over 40 percent Of SmartPhone Owners Have Paid Apps Report Finds
Thursday, September 25, 2014 by Richard Harris
It’s generally accepted in the mobile app industry that consumers are now conditioned to downloading apps for free, there still are a number of smartphone users that have downloaded a paid app.A recent study by Branchfire, makers of the Folia and iAnnotate apps, was conducted in July on consumer attitudes towards the cost of apps. Respondents included over 2,0...
Insights into the State of the Mobile Market for Q1 2014
Thursday, May 15, 2014 by Richard Harris
The mobile market is such a moving target that it’s hard to get a clear picture at any one point in time. However, after the first quarter of this year, the are a number of reports that provide insight, a few of which we overview here.Distimo recently reported that, while Google Play has seen 38 percent growth for the last 6 months, April showed no gains according ...
App Analytics Report Shows Google Play Market Share is Stagnant While The Apple App Store Sees Slight Gains
Tuesday, May 13, 2014 by Stuart Parkerson
While Google Play has seen 38 percent growth for the last 6 months, April showed no gains according to Distimo’s April 2014 Global App Report. The Apple App Store, on the other hand, saw slight gains and an increase in market share. The report shows that the market as a whole grew by around 1.5% with total market share distribution at 39 percent for Google Pla...
Google Adds New Analytics to AdMob App Monetization Platform
Saturday, March 22, 2014 by Richard Harris
Google has announced the full integration of Google Analytics in the AdMob interface. The service is available on a new Analyze tab. Along with the new intergration there are a new set of features including a new drop down menu to switch between individual apps reports, new home page with combined Google Analytics nd AdMob reporting, and a new A...
Editors Note: Changes and Showdowns
Monday, March 3, 2014 by Richard Harris
Pulling Our App from The App Store, Its Too Successful!
If only that were the case! While our news app and magazine
apps have proven very popular, we are not ready to remove our app, maybe we
just aren’t as sharp as Nguyen Ha Dong and his app Flappy Birds.
I’ll give you my thoughts about the whole Flappy Birds phe...
Appurify Report Says Fix Bugs and Update App = Get Better Ratings
Monday, September 9, 2013 by Richard Harris
Appurify released the results of a 2-month long study on the interplay between Apple App Store ratings and rankings. The study's conclusions gives mobile developers clear evidence on the need to also create high performing apps—not just drive more downloads— if they want to succeed in the the Apple App Store. Key finding include:App Developers Should Aim for 4 Star...
App Annie Reports Google Play Exceeds iOS App Store in App Downloads by 10 percent in Q2 2013
Tuesday, August 6, 2013 by Stuart Parkerson
App Annie has released its 2nd quarter mobile platform analysis and reports that Google Play has exceeded the iOS App Store downloads by 10%. While iOS is behind Android in downloads, still generates 2.3 times the revenue.
For iOS, the top countries by number of downloads were: (1) - United States; (2) China; (3) Japan; (4) United Kingdom; and (5) Russia, with the US a...
