Apple reveals M5 the next pivotal advancement for AI performance
Friday, October 24, 2025 by Trey Abbe
Apple has announced the M5 chip, its newest generation of Apple silicon, designed to significantly enhance artificial intelligence and computing performance. Built on third-generation 3-nanometer technology, M5 introduces a range of architectural improvements, including Neural Accelerators in every GPU core, faster CPU and Neural Engine performance, and greater memory b...
AI uncovers notification for new blood pressure feature in Apple Watch
Monday, October 6, 2025 by Russ Scritchfield
Apple has introduced a new feature on its Apple Watch that alerts users to potential high blood pressure. The feature, initially rolled out for the Apple Watch Series 11 and supported on Series 9, relies on artificial intelligence to analyze existing sensor data rather than requiring a traditional blood pressure cuff.
Machine learning decodes signals from the wrist
...
Cloud analytics demands drive Snowflake revenue forecast
Monday, September 15, 2025 by Russ Scritchfield
Snowflake Inc., a cloud-native data and analytics platform provider, recently raised its annual product revenue forecast, citing continued enterprise demand for scalable cloud analytics solutions. The updated guidance, announced in August 2025, reflects both the expansion of existing customer accounts and ongoing adoption by organizations seeking cloud-based data manage...
Big Sky Digital development platform launches in Montana
Wednesday, August 20, 2025 by Austin Harris
Quantica Infrastructure, LLC (Quantica) recently introduced its development platform Big Sky Digital Infrastructure LLC (BSDI), a 5,000-acre energy and digital infrastructure campus outside Billings, Montana. The initial projected capacity is 500 MW of new renewable power and battery energy storage, expandable to 1 GW, to be developed by affiliates of BSDI. The company ...
AWS Certificate Manager
Tuesday, July 22, 2025 by Richard Harris
Amazon Web Services (AWS) recently announced the launch of exportable public certificates through AWS Certificate Manager (ACM), empowering customers to secure any workload, inside or outside of AWS, with ease. This new capability allows organizations to issue public Transport Layer Security (TLS) certificates and access the associated private keys, enabling secure TLS ...
2025 Artifact Management Report
Thursday, July 10, 2025 by Richard Harris
The 2025 Artifact Management Report arrives at a moment of profound change for software development teams worldwide. As organizations grapple with unprecedented security challenges, rapid AI adoption, and complex software supply chains, this year’s findings expose the critical gaps and evolving expectations surrounding artifact management. With software now the ba...
Track installs and user engagement with AWS app reports
Tuesday, June 17, 2025 by Richard Harris
Staying informed about how your app is performing across devices and marketplaces is essential for optimizing your strategy. The latest data on app installs is now available, offering valuable insight into recent trends. With the Acquisition report, you can evaluate how your app is being discovered and installed, especially on Fire TV.
Track installs and user engagem...
2025 Mobile Gaming Report
Friday, May 30, 2025 by Austin Harris
The mobile gaming industry in 2025 is characterized by dynamic growth, evolving monetization models, shifting market geographies, and increasingly sophisticated player engagement strategies. According to Appfigures’ comprehensive analysis of the top 1,000 revenue-generating mobile games across both the App Store and Google Play, the global mobile games market reac...
Apple charged for illegal app store fees
Tuesday, May 13, 2025 by Austin Harris
The European Commission has recently found that Apple is violating the Digital Markets Act (DMA). The DMA requires Apple to allow developers to direct customers outside of apps to make purchases and find other app distribution channels without incurring any charges. Apple has been breaking the law by imposing illegal fees, displaying scare screens, and placing restricti...
Apple reports major emissions cut
Monday, April 28, 2025 by Richard Harris
Apple recently announced that the company has surpassed a 60 percent reduction in its global greenhouse gas emissions compared to 2015 levels, as part of its Apple 2030 goal to become carbon neutral across its entire footprint in the next five years. The company achieved several other major environmental milestones, including the use of 99 percent recycled rare earth el...
In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Austin Harris
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
AI first strategies will increase ROI in 2021
Wednesday, January 13, 2021 by Austin Harris
As organizations continue to invest in AI and scale their deployments, a collaboration between business decision-makers and technologists must become more effective as they partner to determine which AI use cases within the business will deliver the best ROI.
Today, the greatest hurdles to deploying AI with confidence are
Gaining broad agreement that the projec...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Why you are losing app customers
Wednesday, November 6, 2019 by Austin Harris
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
iOS developer changes in iOS 13 you missed
Friday, October 25, 2019 by Richard Harris
We recently caught up with George Deglin, CEO and Co-Founder at OneSignal who says the team at OneSignal has been tracking code changes in iOS 13 since June, and they identified several technical changes that Apple had not formally announced elsewhere. In Xcode 11 Apple changed the results of a function that many developers were using to get push tokens. More unann...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Austin Harris
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
The iOS app store sales data app AppSalesTrends gets an update
Tuesday, June 5, 2018 by Austin Harris
Finnish indie developer, Esa Helttula announces AppSalesTrends 2.30, the update to his iOS and Mac App Store sales tracking application for macOS. The app allows iOS and macOS developers to download and analyze tracking information about their apps. Users can track an unlimited number of apps and bundles, view daily sales reports, sales graphs, and much more. Version 2....
App development using low code and no code report in
Thursday, February 8, 2018 by Richard Harris
Creating custom mobile apps using low code and no code platforms induces a rare form of nausea in some native programmers. Why? Because they don't fully understand what low code platforms really do and they don't want to care. As programmers we want to think of ourselves as "high and mighty coding Gods" with anything less than scripting languages beneath us. And the mor...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Austin Harris
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
FileMaker's State of the Custom App Report looks at citizen developers
Thursday, January 26, 2017 by Richard Harris
As technology advances, so too does it's versatility in the hands of the average ordinary person. A new wave of low and no code solutions is flourishing, allowing a robust group of citizen developers to rise up. Developers, who either can't or don't want to code, are creating their own application development projects - sometimes without having to type a single line of ...
Report finds American gamers more likely to buy inapp purchases than anyone
Thursday, January 12, 2017 by Richard Harris
New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...
How cloud platforms are revolutionizing enterprise apps
Friday, December 16, 2016 by Richard Harris
A new ecosystem of innovative robust enterprise applications has grown up around cloud platforms and companies that exploit these apps report achieving significant competitive advantages, says a new white paper from The FactPoint Group and ICIX. In particular, forward-looking businesses are using these new solutions running on the Salesforce App Cloud platform to replac...
Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps
Friday, May 20, 2016 by Richard Harris
Appboy has released its latest data report, Spring 2016 Mobile Customer Retention,covering user retention rates by day (also known as Day N, N-Day, or classic retention numbers). The report offers a comprehensive examination of mobile app retention, analyzing data from more than 300 apps globally and over 300 million user profiles to provide detailed day by day retentio...
Custom Apps Are Helping Businesses Increase Their Productivity by as Much as 60 Percent
Tuesday, February 16, 2016 by Richard Harris
We visited with Ann Monroe, Sr. Director of Marketing, FileMaker (An Apple Subsidiary) to talk about the company’s and its platform to help enterprises create custom applications for iPad, iPhone, Windows, Mac and the web.ADM: There are a number of players now in the custom app development space, and at 30 years old, FileMaker has been around a lot longer than many of t...
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
