How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
Adaptive Medias Adds Media Street's Video Advertising Technology
Sunday, February 21, 2016 by Richard Harris
Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...
MakeMeReach Social Media Advertising Platform to Become Part of GrowMobile
Friday, February 13, 2015 by Stuart Parkerson
Perion, which owns the GrowMobile automated mobile marketing platform, has acquired Paris-based MakeMeReach and its social media advertising platform. MakeMeReach will be added to the capabilities of GrowMobile to include the social media space, to help developers scale user acquisition campaigns on a centralized platform.MakeMeReach's AdsOptim platform provides the opp...
Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting
Friday, February 6, 2015 by Richard Harris
Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity
Thursday, February 5, 2015 by Richard Harris
Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...
Facebook App Events Now Supports Unity Games
Sunday, December 28, 2014 by Richard Harris
App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...
Decisive Opens Mobile Advertising Platform API to App Developers
Friday, November 7, 2014 by Stuart Parkerson
Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...
Twitter Opens Mobile App Promotion Program Out of Beta
Wednesday, July 2, 2014 by Richard Harris
Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...
Perion To Purchase Grow Mobile to Grow its Lightspeed Mobile Advertising Platform
Monday, June 30, 2014 by Richard Harris
Perion Network is snapping up Grow Mobile, a provider of mobile advertising that enables developers to buy, track, optimize, and scale user acquisition campaigns from a single dashboard. Grow Mobile will become part of Perion Lightspeed, which was recently created by Perion to address the advertising needs of mobile app developers, and will enable Perion Lightspeed...
Conduit Mobile Rebrands App Generating Platform as Como
Monday, May 19, 2014 by Richard Harris
Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements
Friday, April 18, 2014 by Stuart Parkerson
Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...
Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness
Wednesday, March 26, 2014 by Richard Harris
Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.Using Flurry’s advertising platform, Research Now has built the ADimensi...
Nokia DVLUP Program Offers Window’s App Developers Chance to Win Swag
Wednesday, November 13, 2013 by Stuart Parkerson
Weird name, cool prizes. If you developing for Windows Phone you might as well get as much swag as possible and you might just do so with new announcements from DVLUP, the developer loyalty program from Nokia.
DVLUP uses a gamification model to create a competitive environment to build Windows Phone apps. Developers can earn badges and experience points (known as “XP”)...
Beachfront Media Rolls Out Beachfront.iO
Tuesday, May 14, 2013 by Richard Harris
App Developers Can Now Maximize Revenue with Video Advertising Across Mobile, Web, and Connected TV ExperiencesBeachfront Media, the video everywhere company, today announced the unveiling of Beachfront.iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising. ...
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