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Top Mobile Predictions for 2015 and Beyond
Tuesday, February 25, 2014 by Richard Harris
If you had a crystal ball and looked at 2015 and 2016 to see what will be the driving factors for mobile what would you see? Garnter analyst Nick Jones provides his top 10 predictions in a recent report.And what where they? Drumroll please:1) Multiplatform/Multiarchitecture AD Tools2) HTML53) Advanced Mobile UX Design4) High-Precision Location Sensing5) Wearab...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...