Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
More rewarded mobile ads = higher user engagement
Thursday, April 19, 2018 by Richard Harris
Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Make interactive stories for mobile with Gamebook.io
Wednesday, April 4, 2018 by Richard Harris
Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
Tips for Scaling Retrospectives
Monday, July 11, 2016 by Rich Visotcky
Having a retrospective is an important part of the inspect/adapt loop for any team. No matter the batch size of your work, from one item at a time to a month’s worth of work, it can be helpful for people to periodically and regularly look at how they’re operating and ask what they could change in their personal or work process to make things a bit better. That self intr...
Ubertesters Crowd Based Mobile App Testing Platform Gets New Bug Tracking System
Wednesday, January 7, 2015 by Stuart Parkerson
The addition of Ubertesters latest feature offers the ability to manage an entire bug lifecycle for mobile app developers.Ubertesters, a provider of crowd-based, process management tools for mobile applications, just released its new bug-tracking system for its mobile app testing platform. A mobile app developer can benefit from its bug-tracking and advanced b...
New Study Finds That Risky Mobile Behavior Is Conducted By Employees
Thursday, December 4, 2014 by Richard Harris
Ponemon Institute and Accellion, Inc. have conducted new mobile research and have found that employees are participating in risky mobile behavior, with nearly 90 percent being able to access confidential information on mobile devices. The new workplace of today requires solutions which will allow employees mobile workflows that are able to introduce the security risks.&...
Happy Birthday SMS Messaging!
Thursday, December 4, 2014 by Richard Harris
December 3, 2014 is the anniversary for the first SMS text message ever sent. SMS was created in the 1980s and didn’t take off until user experience was improved in the later part of the 90s and early 2000s. It was developed as part of the GSM standard. The growth of SMS today is predicted to drive A2P (application-to-person) messaging for both users and enterprises bei...
Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership
Saturday, May 17, 2014 by Richard Harris
In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...
The Foundry Releases MODO 801 for Game Designers
Monday, April 28, 2014 by Stuart Parkerson
The Foundry has released MODO 801 providing new, innovative and significantly enhanced 3D content workflows. In MODO 801, nearly every element of the end-to-end 3D workflow has been improved upon and tweaked in response to extensive customer feedback. MODO 801 offers workflows for design ideation, game content creation, character animation, and producing ...
Tremor Video Launches All Screen Video Advertising Solution
Tuesday, April 22, 2014 by Richard Harris
Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video’s VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivere...
Social Whales and How They Can Make or Break App Marketing and Monetization
Wednesday, March 19, 2014 by Richard Harris
There are no more savvy marketers than casinos and each casino has an entire department focusing just on their “Whales.” Just who are the casino whales? Customers who impact the bottom line, whose single bet dwarfs the total bets of 1,000s of regular casino customers each day. So what is a “Social Whale” as it relates to you an app developer? This is somewhat a dif...
New Service Combats Mobile Ad Redirects and Malvertising
Monday, January 27, 2014 by Stuart Parkerson
The Media Trust has announced the release of Mobile Scanner, a subscription-based service that immediately detects and stops mobile redirects before they can negatively impact the user experience and revenues for publishers, ad networks, exchanges and demand side platforms (DSPs). The Media Trust provides client-side automation and monitoring services for...
Browser Based 3D Sketchpad ROMPOLA is Loads of Fun
Thursday, September 19, 2013 by Richard Harris
In another demonstration of HTML5's capability in the browser, I give you a browser based 3D sketchpad called ROMPOLA. It's essentially just a place to draw lines, shapes, colors, etc using a web browser, but the beauty is you are working on 3D canvas layers and can toss things around, pan, tilt, color things up, and such. You won't be able to create detailed 3D drawing...
