New Service Combats Mobile Ad Redirects and Malvertising

Monday, January 27, 2014

The Media Trust has announced the release of Mobile Scanner, a subscription-based service that immediately detects and stops mobile redirects before they can negatively impact the user experience and revenues for publishers, ad networks, exchanges and demand side platforms (DSPs).

The Media Trust provides client-side automation and monitoring services for online and mobile ad ops organizations across the entire advertising technology ecosystem. The company offers ad creative quality assurance, audience tracking transparency and malvertising monitoring services.

Designed specifically for the mobile ecosystem, the new Mobile Scanner service scans client’s mobile websites, applications and ad tags on a constant, 24/7 basis, ensuring immediate detection of mobile redirects on pre-scan as well as any changes in flight. Mobile Scanner customizes the level of daily scans performed based on the specific security needs of each client.

A mobile redirect is a small piece of code embedded into an ad tag or recommended third-party content. When the infected ad or content appears on the mobile device’s screen, the user is suddenly and abruptly redirected from their current website or app to app stores, pornographic sites or other unwanted content.

The service constantly scans all direct, rotating and programmatic ad serve tags and content found on either a mobile website or mobile application. The service provides comprehensive support for iOS, Android and Microsoft mobile platforms.

For more information visit the link below.