Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Low code pros and cons
Wednesday, April 17, 2019 by Richard Harris
If you are a coder - someone who can actually write source code for software development, you are probably tired of the constant barrage of emails from head-hunters wanting to snipe you from your current position. You are in demand my friend, very high demand in fact, and there is no sign of it slowing down. Developers are needed in every sector of the IT industry, but ...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Urban Airship powers mobile wallets with Google Pay
Tuesday, May 8, 2018 by Richard Harris
Urban Airship unveiled a digital customer engagement platform to support Google Pay tickets - a new capability announced on the mainstage at Google I/O 2018. Urban Airship worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. The combination of Google Pay’s new ticket support and the Urban Airship platform now make it easy fo...
CARU refers Musical.ly to FTC
Monday, April 30, 2018 by Christian Hargrave
The Children’s Advertising Review Unit has referred The Musical.ly Inc., operator of the Musical.ly mobile application, to the Federal Trade Commission (FTC), after the company said it would not comply with CARU’s recommendations regarding children’s privacy.CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and...
Job automation: Impacts, risks, and the future
Friday, April 27, 2018 by Richard Harris
Automation has been affecting our everyday lives for a long time now. From washing machines cleaning our clothes for us to water coming out of the facet because of a well, we love convenience, and automation makes it all happen.I think every generation has stood on the cliff of change because of automation. When technology is involved, making it working "automatically" ...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
4 proven ways to reduce churn with a mobile app
Thursday, February 23, 2017 by Justin Dunham
Have you read all of the 23,000 articles out there about reducing churn?There are some really great ideas about how to improve your onboarding, how to communicate better, how to segment better. Even how to save customers right before they click the “cancel” button.The underlying problem that these tactics address is the same. Users churn because they don&rsq...
SMSpowered chatbots and the massive missed opportunity
Monday, January 30, 2017 by Richard Harris
There’s a lot of buzz around chatbots in the technology industry - what they are, why they’re valuable, how to build a better one, etc. Despite being popular on the tongue however, a new industry survey which polled over 1,500 mobile users in both the US and UK is acting as a wake-up call to enterprises as consumer preferences for new-age mobile communication channels, ...
Creating a tvOS app in 30 days
Thursday, January 19, 2017 by Richard Harris
tvOS is still fairly new and with the app store being flooded, it's a fresh, emerging platform to develop new experiences for. This guest post from Carl Williams at YOOX NET-A-PORTER GROUP, walks us through their first time Apple TV app creation experience.
For the past five years men’s style destination MR PORTER has produced videos for its weekly digi...
The frontiers of messaging and chatbots
Wednesday, January 4, 2017 by Eloise Bune
The appetite for chat can’t be satiated. Facebook recently announced 1 billion users on Messenger and WeChat continues to dominate the app universe in China. Messaging apps are forecast to hit 2 billion users by 2018. Way back in 2015, the monthly active users of the top 4 messaging apps overtook the top 4 social media apps, leading many to believe chat is the new socia...
Sky Sports partners with GameOn to bring chatbots to Premier League
Friday, December 16, 2016 by Christian Hargrave
GameOn, mobile engagement platform for fans, has announced a partnership with Sky Sports to bring a Soccer Saturday Chatbot to its English Premier League coverage. Nicknamed the "Jeff Bot" after Jeff Stelling, the enigmatic host of the famed Gillette Soccer Saturday show, it will feature his real-time game commentary and respond to natural language requests from fa...
VentUp's new app connects clients and personal trainers with GPS
Monday, December 12, 2016 by Richard Harris
Vent-Up announced their new app for Android and iOS operating systems that help connect ambitious trainers and active potential customers, along with serving other needs in the competitive healthcare sector.With its featured app, V-Training, coined the "Uber for personal trainers and fitness instructors," prospective fitness clients can choose the perfect trainer for th...
Live chat better with your customers using the new Contact At Once agent app
Monday, December 12, 2016 by Christian Hargrave
LivePerson, Inc., a provider of mobile and online messaging business solutions, has announced a new app release - the Contact At Once! mobile agent app. The new app allows brand representatives using the Contact At Once! platform to manage customer interactions in a more intuitive -mobile way, including the ability to stay logged in with the app running in the back...
Infltr becomes the first app to offer filters for live photos and iMessage photos
Thursday, December 8, 2016 by Richard Harris
Infltr is the first ever camera app to enable iPhone and iPad users worldwide to apply millions of filters to their photos in Apple’s messages app. This is the first time a camera app has been incorporated into iMessage, bringing the full potential of the iPhone camera into the globally-popular instant messaging function. Infltr will also apply photo-style filtering to ...
1APP launches a new way to access apps
Monday, December 5, 2016 by Christian Hargrave
1APP has announced general availability of OneOS, the first cloud-based mobile operating system that enables instant access to native mobile apps without the need to download. By rendering an app as a simple weblink, apps can be instantly accessed, embedded, or shared inside any web-connected environment. Existing apps can be uploaded to the 1APP cloud in a pr...
Urban Airship now lets you deliver messages to any platform or device
Wednesday, November 2, 2016 by Richard Harris
Mobile growth company Urban Airship has unveiled two next-generation platform services called Open Channels and Open Profiles. The updated services will enable businesses to reach more customers in more places at their moment of need, sustaining interactions and creating valuable feedback loops that drive growth. With Open Channels, businesses can send notification styl...
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship
Wednesday, September 7, 2016 by Richard Harris
Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.
Data from nearly 5 million messa...
Built.io Makes MBaaS Customizable With 3.0 Update
Tuesday, August 9, 2016 by Richard Harris
Built.io Backend 3.0 is the latest update to Built.io’s award winning mobile Backend-as-a-Service (MBaaS) product. With this announcement, Built.io Backend becomes the industry’s most flexible enterprise backend for application development, says Matthew Baier, COO.Typical MBaaS requires the application developer to deploy a separate application server for their business...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
Amazon Fire Phone and Kindle Fire Now Supports Urban Airship’s Mobile Push and In App Messaging
Thursday, July 10, 2014 by Richard Harris
One measure of the success of an app market is its ability to get third party providers to make available support products and services for developers who create apps for that platform. That’s one of the problems BlackBerry encountered as the vast majority of mobile industry companies took a wait and see approach, resulting in limited access to the app developers tools ...
Urban Airship to Offer Upcoming Support for iOS 8 Interactive Notifications and Widgets
Thursday, June 5, 2014 by Richard Harris
As the reality of the newly announced iOS 8 permeates through the mobile app landscape, companies within the industry are starting to discuss their thoughts and plans as they relate to the new operating system.Urban Airship provided its thoughts and plans in relation to the new iOS. Concerning interactive notifications and widgets, the company recently stated in a blog ...
New Study Shows Targeting Push Notifications Increases Response Rates Up to 300 percent
Tuesday, May 27, 2014 by Richard Harris
Urban Airship has released the findings from its latest Good Push Index (GPI) data study examining response rates of highly targeted push notifications compared to messages broadcast to most of an app’s audience. The study, which includes analysis of more than 1,000 apps and 3.8 billion push notifications, shows that highly targeted messages drive 293 per...
Urban Airship Introducing Actions: Push Alerts That Allows Engaging Interactions With Users
Saturday, March 29, 2014 by Richard Harris
UA will begin shipping version 4.0 of their mobile SDK for iOS and Android early next week. The new release brings several enhancements to the push messaging workflow – together they will be called the Actions Framework. Actions will allow developers to send customized notifications that cause interesting things to happen when the notification is received or activated –...
Urban Airship Shares Results Of Its Most Expansive Good Push Index (GPI) Study
Tuesday, December 10, 2013 by Richard Harris
Third Good Push Index study offers first-available vertical opt-in rates, as well as engagement and retention data comparing industriesThe Good Push Index (GPI) study evaluates the engagement and retention lift that push notifications deliver to mobile apps. Six-month analysis from more than 2400 apps and 500 million push messages found that users opted in to ...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
