App Monetization News

App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.

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Eco-friendly transportation choices integrated into Google Search

Tuesday, October 8, 2024
By Richard Harris

Amtrak and Google have teamed up to promote eco-friendly transportation choices through a direct data integration. Travelers can now view real-time Amtrak departure times, trip durations, and fares in Google Search, allowing easy bookings. This initi...

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Free trials have high customer conversion rate

Thursday, September 12, 2024
By Richard Harris

New data shows 30-day free trials have the highest customer acquisition (32%) and conversion rate (56%), proving to be 28 times more effective than free products. Despite their success, nearly 75% of ecommerce sellers didn't adopt this strategy in 20...

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In-game audio ads are coming to MENA

Monday, June 10, 2024
By Austin Harris

Odeeo has partnered with Evolution Media Group to bring in-game audio ads to 2.5bn users in Middle East and North Africa (MENA). This partnership will enable MENA brands and publishers to leverage high mobile gaming engagement, with 65% of gaming rev...

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Publisher Portal for in game audio ad monetization from Odeeo

Tuesday, March 26, 2024
By Richard Harris

Odeeo has launched its Publisher Portal, which gives game publishers access to comprehensive features such as analytics, reporting tools, streamlined audio ad management, improved ad performance, customizable ad placements, comparison features, and t...

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Premium app recommendations delivered to Xiaomi users

Tuesday, October 24, 2023
By Richard Harris

Digital Turbine and Xiaomi have expanded their partnership, Digital Turbine announced that it is the next step in their relationship and will elevate the quality of app and mobile game recommendations to Xiaomi smartphone end users around the world....

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Mobile gaming ad platform AdInMo expands product team

Monday, October 23, 2023
By Richard Harris

AdInMo, the mobile gaming ad platform has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor, both from DSP MediaMath, with years of experience that will help AdInMo ...

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Internet advertising continues to grow believe it or not

Thursday, February 23, 2023
By Richard Harris

Astute Analytica has released the Internet Advertising market report, they predicted that the global internet advertising market will become even more competitive in 2031, and the findings revealed that North America generated over 42% of the revenue...

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How to choose the right mobile ad network

Tuesday, July 19, 2022
By Richard Harris

We recently caught up with Valerie Alfimova, CRO at Appodeal Stack, and chatted about how to choose the right mobile ad network for your organization. Alfimova also went into detail about evaluating eCPM metrics, mediation platforms, good benchmarks ...

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Apple gaming studio predictions for 2022

Monday, December 20, 2021
By Justin Welter

Justin Welter, VP of Publishing & Business Development at AdColony discusses what Apple may be up to, and shares his theory about how an Apple gaming studio would shore up revenue for Apple....

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Tappx acquires PlayOn Content to monetize video content

Wednesday, September 29, 2021
By Brittany Hainzinger

Tappx acquires PlayOn Content and plans to use PlayOn Content proprietary video players to enhance Tappx solutions. The PlayOn Content features will also improve Tappx’s audiovisual monetization and enable them to expand into other countries....

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How to attract more brand spending in your apps

Friday, April 30, 2021
By Joe Lige

App developers are missing out because they don't know how to attract more brand spending. They aren't switched over to header bidding correctly and they're not implementing important quality controls like app-ads.txt, plus more. ...

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Mobile app direct selling advertisements is finally opening up

Monday, February 1, 2021
By Todd Wooten

Opening your digital media strategy through mobile app direct selling advertisements is finally opening up. You as a developer can one now have a more open and level playing field between direct advertisers and your mobile apps by learning how the ho...

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Mobile game monetization models might be evolving

Thursday, October 1, 2020
By Brittany Hainzinger

GameRefinery released its latest genre snapshot report that takes a closer look at mobile game monetization, and Strategy Genre, which sits within GameRefinery’s Midcore category, and is composed of sub-genres including 4XStrategy, Build and Battle, ...

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Mobile marketing during the COVID-19 pandemic

Thursday, August 27, 2020
By Brittany Hainzinger

For parents across America, the 2020-2021 school year is unlike any other. From classes being held virtually, to parents needing to act as teachers, to shopping from home, marketers must adapt to the changes if they want to succeed. AdColony release...

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AudioMob launches beta program to better monetize games

Thursday, July 16, 2020
By Brittany Hainzinger

AudioMob's open beta follows a closed program that saw studios in mobile gaming harness the monetizing power of Rewarded Audio. A number of advertising brands will be using AudioMob’s platform as it offers a unique way to get their messages across ...

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Business solution built for Unity 3D

Tuesday, April 21, 2020
By Richard Harris

Beamable is a new business built upon Disruptor Beam technology that will ease the enabling of sophisticated commerce and social features for millions of game-makers around the world....

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Why you are losing app customers

Wednesday, November 6, 2019
By Freeman Lightner

A new report from AppsFlyer, reveals marketers are missing opportunities to convert users to paying customers. The study of 12,000 apps by AppsFlyer shows app marketers are losing app customers because of measurement blindspots....

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Ad LTV benchmarks report for Q2 2019

Tuesday, September 17, 2019
By Richard Harris

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019, Facebook, Aarki, and Vungle generate the highest Ad LTV....

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Advertisers are ditching the open market report from PubMatic says

Thursday, August 22, 2019
By Brittany Hainzinger

New PubMatic report shows a push towards higher mobile inventory quality and buyer transparency with mobile in-app environment leading the charge....

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Playable gaming ads lands from Luna Labs

Friday, August 2, 2019
By Richard Harris

Attracting attention from backers like Ben Holmes, and Chris Lee -Lua, Luna's new playable gaming ad format aims to give developers back speed, quality, and control over their games....

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