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Monetization

The business of revenue generation
New tool for app developers forecasts how much revenue you can earn

New tool for app developers forecasts how much revenue you can earn

Monday, January 16, 2017 by

New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal... Read More

Creative interactions can drive engaged mobile app users

Creative interactions can drive engaged mobile app users

Monday, January 16, 2017 by

Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform MeedAcquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded app... Read More

Being smart about competitor mobile ads could increase your eCPM

Being smart about competitor mobile ads could increase your eCPM

Monday, January 09, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a... Read More

Remitano Bitcoin P2P leaves out the banks to help secure your money

Remitano Bitcoin P2P leaves out the banks to help secure your money

Monday, January 02, 2017 by

As banks and nations slowly move towards a cashless society, people everywhere have began to buy "third party" currencies that exist outside of national monetary systems. The fear being caused from the bank's future control of the monetary policies and possible installation of negative interest rates. Not to mention the tracking and storing of all financial transac... Read More

Native mobile ads outperform all other mobile ad units says new report

Native mobile ads outperform all other mobile ad units says new report

Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis... Read More

Tapdaq launches ad mediation layer so developers can earn more revenue

Tapdaq launches ad mediation layer so developers can earn more revenue

Tuesday, December 06, 2016 by

Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone... Read More

Yahoo explains what communitainment is and how it's mobile's killer app

Yahoo explains what communitainment is and how it's mobile's killer app

Tuesday, December 06, 2016 by

Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con... Read More

Expect customers to only wait 2 seconds on your website during Holidays

Expect customers to only wait 2 seconds on your website during Holidays

Wednesday, November 16, 2016 by

SOASTA has released its 2016 Holiday Retail Insights Report. The report includes new research that covers the ideal load time for peak conversions, how fast shoppers expect a site to load before they will bounce, and what digital downtime actually costs retailers. The report’s key findings include:- 28 percent of customers will not return to a slow site- In 2015, 5... Read More

3 secrets of success for news apps

3 secrets of success for news apps

Tuesday, November 15, 2016 by

The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets... Read More

2017 looks to be the year to make make money with transportation apps

2017 looks to be the year to make make money with transportation apps

Wednesday, November 09, 2016 by

Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition... Read More

Vungle announces Dynamic Templates

Vungle announces Dynamic Templates

Thursday, November 03, 2016 by

Video ads are an effective way to drive revenue for a mobile app. But, keeping users happy is equally as important, as the number of active users an app has is directly tied to a developer’s ability to monetize. Low quality, poorly designed video ads that don’t perform have no place in an app but, unfortunately, they are all too common. eCPM suffers if video ads consist... Read More

Ad Mediation: The questions you should be asking

Ad Mediation: The questions you should be asking

Tuesday, November 01, 2016 by

App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug... Read More

5 app monetization strategies to remember in 2016

5 app monetization strategies to remember in 2016

Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon... Read More

Blockchain is gaining momentum in the fintech industry

Blockchain is gaining momentum in the fintech industry

Monday, October 24, 2016 by

Blockchain is a secure funds transfer system. Essentially, it’s a shared-database technology based around a public ledger of transactions executed using the currency to which it’s connected. The blockchain acts as a permanent record of transactions, with recent transactions moving into a block, and once the block is completed, it is moved into a permanent database. Thes... Read More

Mobile ad spending still on the rise says new Smaato report

Mobile ad spending still on the rise says new Smaato report

Thursday, October 20, 2016 by

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ... Read More

Shopping apps that target women will see better profits says new report

Shopping apps that target women will see better profits says new report

Wednesday, October 12, 2016 by

Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind... Read More

Pixalate and Beachfront bring transparency to mobile world

Pixalate and Beachfront bring transparency to mobile world

Wednesday, October 12, 2016 by

Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit... Read More

Programmatic and Mobile: Whats to come in 2017

Programmatic and Mobile: Whats to come in 2017

Thursday, October 06, 2016 by

Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa... Read More

How revenue recycling can help you improve capital and fund growth

How revenue recycling can help you improve capital and fund growth

Tuesday, October 04, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa... Read More

Three ways programmatic is changing mobile app monetization

Three ways programmatic is changing mobile app monetization

Monday, October 03, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards... Read More

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