BLOCKv grants $500K to Science Blockchain during their ICO
Tuesday, October 24, 2017 by Richard Harris
Science Blockchain has announced that it was selected as the first developer-pool grant recipient by BLOCKv, a blockchain-based development platform for the creation of smart, secure and dynamic virtual objects.BLOCKv developer-pool grants were created to incentivize the developer community to utilize the technology and proliferate the digital goods economy, unleashing ...
Poker Night in America bets on KamaGames to make their mobile app
Wednesday, June 28, 2017 by Richard Harris
The KamaGames Group, have announced their partnership with Poker Night in America, the high stakes poker television show, that premieres every Monday & Sunday on CBS Sports Network in North America.The partnership will see the release of a standalone branded Poker Night in America app which will leverage the KamaGames technology platform and global liquidity of play...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
How to Design Mobile Games to Avoid Anti Gambling Statutes
Wednesday, April 6, 2016 by David S. Almeida
Big Fish Casino, Castle Clash, Double Down Casino, Game of War, Slotomania. These are just a handful of the mobile games that have come under class action scrutiny in the last 18 months as plaintiffs’ lawyers try to convince courts that popular games run afoul of state anti-gambling laws. This list makes evident that the recent lawsuits are not limited to virtual ...
Marmalade Offers New Backend-as-a-Service for Cross Platform Game Developers
Tuesday, October 20, 2015 by Stuart Parkerson
Marmalade is now offering Marmalade Game Services offering a new backend service powered by GameSparks, a cross platform Backend-as-a-Service (BaaS) provider for games. Through the GameSparks platform and integration via their C++ SDK, Marmalade Game Services allows developers to build the server-side features of their game, offering the ability to connec...
Gondola Launches Liftpass an Open Source Platform to Help Developers Manage Game Monetization
Friday, May 22, 2015 by Richard Harris
Gondola, the creators of the Dynamic Pricing Engine for mobile games, has announced the beta release of Liftpass, an open source platform for game developers to manage and track the prices of virtual goods and in-app purchases (IAPs). The full-stack solution offers SDKs for iOS, Android and Unity, and the tracking of in-game metrics and in-game currencies can be fu...
Gondola Platform Lets You Automate Variable Pricing for Virtual Goods and IAP’s
Sunday, April 5, 2015 by Richard Harris
Gondola has announced the launch of its Dynamic Pricing Engine which allows game developers to automate the pricing of virtual goods and in-app purchases (IAP). Gondola’s dynamic pricing technology leverages historical and real-time data to gain insights on user behavior. Its Dynamic Pricing Engine simultaneously runs millions of multivariate tests to fine-tune the...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Facebook App Events Now Supports Unity Games
Sunday, December 28, 2014 by Richard Harris
App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...
FabZat Updates SDK for Offering In Game Monetization through Custom Merchandising
Wednesday, August 6, 2014 by Richard Harris
FabZat has updated its SDK which allows developers to monetize app users buy providing the opportunity to purchase real, personalized items, including high definition and full color 3D printing of game characters, vehicles, trophies, and more.FabZat is bucking the trend of monetizing virtual goods to instead offer physical products. They call it “In-App Custom Merc...
Facebook Now Allows Direct News Feed Sales of Virtual Goods for Desktop Games
Wednesday, July 16, 2014 by Richard Harris
Facebook has updated its desktop app ads to now allow game developers to sell virtual goods directly from an ad in the news feed or the right-hand column. A developer with a desktop game on Facebook can now promote the sale of a virtual good outside of the app and gamers can purchase the virtual good directly from the ad and start playing the game.As part...
Adenda's Beta SDK Provides Lock Screen Engagement And Monetization Platform
Saturday, May 17, 2014 by Stuart Parkerson
Adenda has launched the beta of its lock screen engagement and monetization SDK for Android. Turned off by default, the platform provides the ability for app users to enable an app's lock screen from within the app. Once enabled, developers can put app content in front of users on the lock screen and can reward users with virtual goods for as long as the lock ...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users already...
Gondola Mobile Game Monetization Platform Launches at Game Developers Conference
Wednesday, March 19, 2014 by Richard Harris
White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...
Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers
Tuesday, March 18, 2014 by Richard Harris
The merger between Kontagent and PlayHaven is now officially complete with the two combined companies rebranding under the name Upsight. The new company is offering an analytics and marketing platform for app developers with an integrated product including one dashboard and one SDK with a number of new features. According to a reelase, “Kon...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
launching your mobile ga...
Splitforce Brings AB Testing to Unity Apps & Games
Friday, November 29, 2013 by Richard Harris
With the increasing popularity of free-to-play and ad-supported mobile apps and games, indie developers and large publishers alike have begun to embrace the big data analytical methods popularized by web giants like Amazon and Netflix to improve key metrics like average revenue per user and retention rates.One of these methods is A/B testing, the practice of showing mul...
Chartboost Launches New Chartboost Store
Monday, July 22, 2013 by Stuart Parkerson
Chartboost has launched its new Chartboost Store backend service.
Chartboost Store lets developers create a virtual goods store that looks and feels like the developer's game but is integrated with a real-time Chartboost dashboard where developers can add new content, change pricing and measure performance as they go.
The new store is in closed beta and Chartboost is ...
APPNATION State of the App Economy Report
Thursday, July 11, 2013 by Richard Harris
The first report from the new arm of APPNATION called "APPNATION Research" has just been released. The State of the App Economy (July 2013), produced in partnership with Reticle Research and Paradigm Sample with contributions from analyst Billy Pidgeon, provides a robust look at today's app economy, providing marketers, publishers and their partners with the curre...
Android more trouble than it's worth
Thursday, November 29, 2012 by Richard Harris
Google is still the champ in the smartphone world. A recent report by Gartner shows Android market share at over 72%. But what good does it do to put your product into a market like that if you can't monetize it right?Users don't buy on Android as muchFirst of all, a little bit of data: until the end of 2011, 200m Android handsets had been activated. By June of this yea...
7 developer mistakes using ads for monetization
Thursday, November 29, 2012 by Richard Harris
There are so many options for app developers to consider when using adds to monetize their app traffic. Unfortunately there are also a few things that need to be considered before picking an ad network to use that are often overlooked.Mistake#1: Not segmenting your inventory effectivelyWhen it comes to inventory segmentation for advertising, developers usually do ...