retention

retention magazine search results

App Developer Magazine issues we found relating to retention


Jan14 Issue: Customer Retention VS Acquisition - Whatts a Dev to Do?

Over 12 featured articles and tons of new product news and information inside our first issue of 2014! From app icon trademarks to what you think you know about COPPA is all inside.

retention news search results

Developer news items we found relating to retention

35 results
AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


Google-announced-product-updates

Google announced product updates


Tuesday, March 24, 2020 by

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community. Although we won’t be gathering in person this year, the Google team is hos...


Latin-America-loves-business-and-finance-apps-Adjust-study-finds

Latin America loves business and finance apps Adjust study finds


Tuesday, February 25, 2020 by

Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app. This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...


In-game-advertising-extends-beyond-casual-games

In game advertising extends beyond casual games


Tuesday, December 31, 2019 by

The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.  The study, which is based...


$100M-open-source-fund-via-Codefresh-launches-

$100M open source fund via Codefresh launches


Monday, December 2, 2019 by

From the deck of the HMS Surprise pirate ship at the Maritime Museum of San Diego, on the eve of Kubecon, Codefresh announced the establishment of a $100 Million Open Source Fund offering grants up to $1 Million. This “heave-ho” is designed to foster the growth and expediency of open source projects from development and deployment to ongo...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


How-to-hire-top-technical-talent

How to hire top technical talent


Monday, October 28, 2019 by

We recently spoke with Maria Chung, VP of People at HackerRank about hiring technical talent. HackerRank is a technology hiring platform that is the standard for assessing developer skills for over 1,500+ companies around the world. The current methods for technical interviewing fall flat when it comes to showcasing a candidate’s true skills. By enabling...


The-fastest-growing-app-markets-in-2019

The fastest growing app markets in 2019


Thursday, October 10, 2019 by

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...


Unity-buys-deltaDNA-but-it-will-operate-as-a-separate-entity

Unity buys deltaDNA but it will operate as a separate entity


Wednesday, September 25, 2019 by

Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide. “Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...


Mobile-gaming-industry-benchmarks-offer-fresh-look-on-industry

Mobile gaming industry benchmarks offer fresh look on industry


Wednesday, September 18, 2019 by

Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


Temenos-acquires-Kony-and-strengthens-its-leadership-team

Temenos acquires Kony and strengthens its leadership team


Friday, August 30, 2019 by

Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.     The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


App-development-demand-and-low-code-spotlighted-in-new-report

App development demand and low code spotlighted in new report


Tuesday, May 21, 2019 by

OutSystems has published its sixth annual research report on the state of application development and the challenges faced by development and delivery teams. The State of Application Development, 2019: Is IT Ready for Disruption? unveils detailed survey results from over 3,300 IT professionals in all industries across the world. The new research report provides in-de...


AI-enabled-mobile-capture-SDK-from-ABBYY-lands

AI enabled mobile capture SDK from ABBYY lands


Monday, May 6, 2019 by

ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...


Making-mini-games-for-WeChat

Making mini games for WeChat's platform now possible


Tuesday, March 26, 2019 by

WeChat is now opening up its newest and powerful Mini Games platform, enabling game developers around the world to create hit games on WeChat’s unique ecosystem. Here are the proof points: The Mini Games platform has grown to more than 400 million monthly active users. The 7-day user retention rate of some the most popular Mini Games has already rockete...


Ahead-of-GDC-2019,-Google-drops-new-app-advertising-solutions

Ahead of GDC 2019, Google drops new app advertising solutions


Monday, March 18, 2019 by

Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019. The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch. ...


Personalize-your-marketing-for-better-results-says-Adobe

Personalize your marketing for better results says Adobe


Monday, February 25, 2019 by

According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...


SendBird-raises-$52M

SendBird raises $52M


Tuesday, February 19, 2019 by

SendBird announced the closing of a $52 million series B round of fundraising led by ICONIQ Capital and joined by existing investors, Shasta Ventures, August Capital, Y Combinator, and Funders Club. SendBird will use the funding to rapidly scale the company to fully address today’s $4.2 billion service addressable market for user-to-user messaging services. SendBi...


Software-engineer-happiness-matters

Software engineer happiness matters


Tuesday, February 19, 2019 by

In the never-ending quest for greater developer productivity, security and compliance usually seem like monkey wrenches in the machinery. These aspects of development are essential, but they can slow down the flow of work and frustrate developers. Security and compliance dog the whole software development process, from the too-often-forgotten build engineering team, ...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


The-Kin-Foundation-wants-more-app-developers

The Kin Foundation wants more app developers


Tuesday, January 15, 2019 by

The Kin Foundation, the nonprofit governance body for the cryptocurrency Kin, has announced the second Kin Developer Program, an initiative that awards Kin and fiat currency to select developers who successfully launch Kin-powered features in consumer apps. Through the program, up to 100 consumer app developers will have the opportunity to integrate Kin using the new...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Facebook-Instant-Games-turns-two-with-20-billion-game-sessions-played

Facebook Instant Games turns two with 20 billion game sessions played


Thursday, December 13, 2018 by

Facebook is celebrating the second year for Instant Games, its gaming platform based onHTML5 technology that allows people to find and play games directly in the News Feed or Messenger conversations. Along with a recent blog post about the milestone, Facebook has also released some new stats, and updates about the platform. Facebook Instant Games Statistics 2018...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Appodeal-rewards-Indie-developers-this-holiday-season

Appodeal rewards Indie developers this holiday season


Wednesday, November 28, 2018 by

Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018. “As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....


5-app-development-tips-to-help-you-avoid-disaster

5 app development tips to help you avoid disaster


Wednesday, November 28, 2018 by

Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments. When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Naughty-or-Nice-app-Christmas-anomaly-redo

Naughty or Nice app Christmas anomaly redo


Friday, November 23, 2018 by

The Santa Naughty or Nice Scan game, app, or whatever word you use to describe it, was first created and published in 2011 by Moonbeam Development. It was an instant hit, and it's now grown into a favorite app kids and parents download and use every year as leverage with their kids, or just to celebrate some sort of holiday tradition. O...


Scripts-app-gamifys-language-learning-using-finger-swipes

Scripts app gamifys language learning using finger swipes


Wednesday, November 14, 2018 by

Drops has launched Scripts for iOS and Android. With just a few swipes of a finger, users will be able to write Japanese Kana, Korean Hangul, and traditional Hanzi characters. In the coming months, Scripts will add simplified Hanzi, Thai, Kanji, Arabic, Hebrew, Russian Cyrillic, and Hindi. In the past few years, Americans have expressed significant interest in learni...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Top-ranking-mobile-games-earn-10X-what-other-games-do

Top ranking mobile games earn 10X what other games do


Monday, October 29, 2018 by

A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018. The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...