PlanGrid for Windows is out of beta
Monday, February 6, 2017 by Rebeca Ayala
PlanGrid, developer of construction software for the field, is used by tens of thousands of contractors, designers, owners, and architects to finish their projects on time and under budget. Lightning fast, easy to use, and loaded with shortcuts, it delivers thousands of plans right to users’ fingertips - helping field teams edit, share, and manage blueprints, spec...
Here is the second round of Q3 Mobile First Insights from Opera Mediaworks
Monday, December 5, 2016 by Richard Harris
Opera Mediaworks decided to take a closer look at what it means to be mobile first and which next-gen media company might be the next “unicorns”.Opera Mediaworks gathered insights into which apps are attracting new users and rising in the rankings, which ones are retaining and engaging users, and identified the most promising apps they have seen emerge on their platform...
Top 100 Apps Continue to See High User Engagement According Report
Sunday, August 28, 2016 by Stuart Parkerson
Opera Mediaworks had released its latest quarterly mobile marketing report - Mobile First Insights (MFI) - which for the Q2 focused on the growth of brand performance including direct response tactics for Fortune 1000 brands. The findings in the report are derived from app usage statistics on the Opera Mediaworks platform.From a user standpoint, the report shows a nearl...
Opera Mediaworks Releases Mobile First Insights Advertising Report
Thursday, May 19, 2016 by Richard Harris
Opera Mediaworks has released a new Mobile First Insights quarterly report that offers trends, advertising best practices, and what's new in mobile advertising technology and creativityThe new report is organized into three sections: Data, Technology and Creativity. Opera Mediaworks reviewed data from hundreds of global ad campaigns and billions of impressions serv...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
iPad Now Generating More Revenue Per Impression Than Any Other Device
Wednesday, November 11, 2015 by Richard Harris
Opera Mediaworks has published its Q3 2015 State of Mobile Advertising Report and one of the top findings that the report demonstrates is the fact that Apple has regained it’s no. 1 spot for revenue, spurred by the popularity of ad videos coupled with iPad usage.The report’s data is a taken from activity on the Opera Mediaworks' mobile ad platform which reaches 1.1 bill...
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity
Thursday, February 5, 2015 by Richard Harris
Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...
Opera Mediaworks New Native Ad Exchange Launches
Tuesday, January 13, 2015 by Stuart Parkerson
Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients ...
Taptica Listed As One Of TUNE’s Top 25 Advertising Partners
Wednesday, December 10, 2014 by Stuart Parkerson
Taptica was just listed as one of TUNE’s Top 25 Advertising Partners – Fall Edition 2014. Taptica is a mobile demand-side platform (DSP) for advertising agencies and brands. There are currently over 500 MobileAppTracking integrated partners which were judged and scored based on three areas. These areas include Install Volume, Revenue Per Install and Client Adoption...
Opera Software Launches Opera TV Ads SDK for Mobile Development
Tuesday, September 9, 2014 by Richard Harris
Opera Software has launched the Opera TV Ads SDK allowing developers to serve video advertising on any platform.Opera’s video advertising solution was previously available exclusively to apps distributed via the Opera TV Store application platform and developed through the Opera TV Snap technology, which transforms online video channels into apps for connected-TV device...
Opera Completes Acquisition of AdColony Mobile Advertising Platform
Monday, August 11, 2014 by Richard Harris
Opera has announced that it has completed the acquisition of AdColony, a video advertising platform that provides mobile advertising to publishers and advertisers. According to company statements, the AdColony brand and company will remain as an independent entity, with continued focus on developing video monetization and advertising products. Will Kassoy, CEO...
Celtra Introduces Smart Mobile Video Ad Formats & Responsive Ad Design for Mobile Marketers
Wednesday, April 9, 2014 by Stuart Parkerson
Celtra, a provider of mobile display ad creation, serving and analytics, has launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a new developed video technology created by Celtra and leverage newly developed responsive ad design capabilities.Companies participating in the launch include Skype, Opera Mediaworks, and A...
Opera Mediaworks Reaches One Year Anniversary
Monday, March 3, 2014 by Richard Harris
Demonstrating how dynamic the mobile industry truly is, in
one short year Opera Mediaworks has become one of the world’s larges mobile
advertising platforms. A fully-owned subsidiary of Opera Software, Opera
Mediaworks has reached a number of milestones has reached in the last year.
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Weekly Roundup: 1b Apps on Metaps, Apple Arrives in Brazil, HP Access Catalog, Glass Etiquette, Amazon Coins, And Mobile Privacy
Saturday, February 22, 2014 by Richard Harris
Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress
Thursday, February 20, 2014 by Richard Harris
It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...
Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions
Thursday, January 23, 2014 by Stuart Parkerson
Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market. On its platform alone, Opera Mediaworks has seen a significant increase in global ad traffic year over year reaching over 425 million consumers, while serving over 60 billion impressions a month.Dri...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...
Opera Mediaworks Reports App Developer’s Mobile Revenue is Diversifying Among App Categories
Sunday, October 20, 2013 by Richard Harris
Maybe developers don’t have to focus on one category (Games?) to successfully monetize their apps. This could be the case based on findings from Opera Mediaworks report, The State of Mobile Advertising, Q3 2013.
In the report, based on data from traffic on its mobile advertising platform, the company points out three trends:
(1) Growth was seen over the summer, which...