To make a progressive web app or not
Thursday, September 6, 2018 by Richard Harris
Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period.
In order to achieve the speed and ease of use p...
Five tips for taking mobile payments from inside your app
Friday, August 24, 2018 by Carol Oles
Back in 2008 when the Apple App Store began, there were a mere 800 apps available for download. Fast forward ten years and there are over two million apps on the Apple App Store and approximately 8 million in the Google Play store. Thousands of mobile apps are being published to Google Play and Apple App Store daily, but are the ones geared toward e-commerce or requirin...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
Explaining RCS and how it could kill the need for some apps
Friday, May 12, 2017 by Richard Harris
Throughout the past 20 years, we've become well acquainted with the traditional text message. We've seen it evolve from a method of communicating with friends and family, to a way for consumers to interact with businesses in order to receive updates and relevant information. As 4 billion people worldwide use SMS, this traditional method of communication continues to evo...
Mozilla partners with BrowserStack to test mobile websites
Friday, March 3, 2017 by Richard Harris
Mozilla, the maker of Firefox, and a pioneer and advocate for the Web for more than 15 years has announced a partnership with BrowserStack to enable developers to test mobile websites on both iOS and Android devices to ensure sites run flawlessly in Firefox.BrowserStack is a mobile and web testing platform that is trusted by more than 36,000 companies globally including...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Christian Hargrave
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
Smaato Adds New Management API to its Mobile Monetization Platform
Friday, June 3, 2016 by Richard Harris
Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
Site24x7 Launches Beta Version of Android Mobile APM
Tuesday, March 3, 2015 by Richard Harris
Site24x7, a cloud infrastructure monitoring service, has launched a new beta version of its Mobile Application Performance Management (APM), a feature that helps mobile developers manage their mobile apps. The Site24x7 Mobile APM provides visibility into mobile application behavior and helps resolve performance issues that affect end-user experience. Site24x7 helps...
Developers Can Create HTML5 and Native Content for New Ubuntu Phone
Wednesday, February 11, 2015 by Richard Harris
Canonical has announced the first phone running the open source OS Ubuntu, the Aquaris E4.5 Ubuntu Edition, which is available in limited quantities in Europe from the Spanish device maker BQ. Availability of the phone will be announced through @Ubuntu and @bqreaders on Twitter as well as Ubuntu G+ and Ubuntu Facebook.The Aquaris E4.5 Ubuntu Edition abandons the app mod...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
Millennials Increasingly Turning to Mobile Pictures to Communicate
Monday, September 29, 2014 by Stuart Parkerson
Selfies, Snapchat, Pinterest – if a picture paints a thousand words then mobile users are communicating at a never before seen rate. This move away from the written word to pictures is highlighted in a new report: “Millennials, Selfies And The Changing Face of Mobile Commerce.”The report provides insight derived from a survey conducted by Zogby Analytics and c...
Keynote Adds HP UFT Testing Capabilities for Mobile and Web Apps
Tuesday, June 24, 2014 by Richard Harris
Keynote, a provider of mobile and web cloud testing & monitoring, will now include new script recording capabilities within its HP UFT (Unified Functional Testing) add-in. This gives UFT users the ability to record and playback scripts which interact directly with native objects on mobile apps.With this enhancement, Keynote is enabling HP UFT testers to in...
Mobile Commerce Primer Provides Tips for Enterprise App Development
Wednesday, April 2, 2014 by Richard Harris
A mobile enterprise app is more than a piece of software; it is an extension of a company’s image. From a mobile commerce perspective, it can literally make or break a company as consumer shopping patterns shift to mobile. A new resource to help better understand how to approach mobile commerce is now available from Mobstac titled ‘The Ultimate Mobile Com...
New Service Combats Mobile Ad Redirects and Malvertising
Monday, January 27, 2014 by Stuart Parkerson
The Media Trust has announced the release of Mobile Scanner, a subscription-based service that immediately detects and stops mobile redirects before they can negatively impact the user experience and revenues for publishers, ad networks, exchanges and demand side platforms (DSPs). The Media Trust provides client-side automation and monitoring services for...
Amazon Kills Associates Program For Missouri Residents
Thursday, August 15, 2013 by Richard Harris
If you live in the US State of Missouri and have an Amazon Associates account, you will no longer be able to use it as of August 27th of 2013. That includes their popular affiliate program that allowed participants to sell goods from Amazon and earn a commission on every sale, and Amazon products sold from mobile websites or apps. Note: It doesn't effect app d...
