Marketing & Promotion

Mobile Commerce Primer Provides Tips for Enterprise App Development

Wednesday, April 2, 2014

A mobile enterprise app is more than a piece of software; it is an extension of a company’s image. From a mobile commerce perspective, it can literally make or break a company as consumer shopping patterns shift to mobile.

A new resource to help better understand how to approach mobile commerce is now available from Mobstac titled ‘The Ultimate Mobile Commerce Handbook.’ The 23-page eBook offers development and design tips that will help e-commerce businesses maximize their mobile revenue and take advantage of the fact that m-commerce is reported to account for one in every ten e-commerce dollars.

Here are a few tips from the eBook on how to deliver a mobile shopping experience that matches up to the expectations of your customer.

Mobile information architecture

When consumers are unable to find a sibling category where they expect, they often conclude that the website or app doesn’t sell that particular product. To avoid this you should add the subcategory under multiple parent categories.

Allow your users to add and remove filters with one click

In fact, most shoppers come to an ecommerce website with the intention of browsing through the options before choosing a product. Your website or app should provide them with filters such as size, color, brand etc and let them search for their product with ease.

To learn more how-to tips and tactics to help turn your apps or mobile websites into a successful and sustainable global business, you can download the eBook for free.