App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
App developer trends for 2024 according to Kochava
Tuesday, December 12, 2023 by Richard Harris
Ethan Lewis is the CTO of Kochava, the real-time data solutions company for omnichannel attribution and measurement, and Vaunt, an open-source community engagement tool that helps organizations grow their developer communities. He discusses the rapid growth of the app industry and what’s next for application developers.
What’s next for software developers...
App server market size expected to reach 52B by 2030
Wednesday, November 1, 2023 by Richard Harris
The platform called an application server is typically used for cloud-based apps for mobile devices like tablets and smartphones. While allowing the right to access and the functionality of the corporate application, the application server serves as the host for the user's business logic.
The banking, financial services, and insurance (BFSI) industry are always d...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Spotify and Bango team up
Thursday, August 15, 2019 by Richard Harris
Bango the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions of more ...
New app helps you buy and sell powersports equipment
Tuesday, August 14, 2018 by Richard Harris
RumbleOn announced a new app for mobile on both iOS and Android, alongside a revitalized website experience. RumbleOn is transforming the way pre-owned powersports vehicles are bought and sold by providing users with an efficient, timely, transparent, and trustworthy acquisition and distribution experience.
The new RumbleOn website and mobile app include signifi...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
2018 Mobile Payments Conference in Chicago announces speaker list
Thursday, May 10, 2018 by Richard Harris
Mobile Marketing & Technology has introduced its keynote lineup and other confirmed speakers for the 2018 Mobile Payments Conference (MPC), taking place August 22 - 24, 2018 at the Wyndham Grand Chicago Riverfront in Chicago, IL. The impressive keynote speaker lineup for this year’s event includes Don Bush, vice president of marketing at Kount; ...
Magento Progressive Web Applications (PWA) Studio marches in
Wednesday, April 25, 2018 by Richard Harris
Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.Mobile commerce continues to grow and will contribute to half of overall reta...
The Curbside ARRIVE SDK for developers
Thursday, November 16, 2017 by Richard Harris
Curbside, a Silicon Valley startup that connects stores and restaurants with mobile customers, recently announced a public SDK for ARRIVE, Curbside’s predictive arrival technology, which accurately determines when someone is approaching a physical store - all without draining the customer’s smartphone battery.This tool is available to developers to incorporate into any ...
Is your app ready for Black Friday
Wednesday, September 6, 2017 by Tony Branson
With the increasing use of mobile devices for online shopping, a major share of every wallet is now going to online retailers. The convenience of shopping anytime; anywhere perfectly suits the busy, on-the-go generation that is giving eCommerce businesses a big boost. Despite this reality, more than 70% of SMBs do not have their websites ready for a sudden rise in traff...
Fillr reaches 100 million monthly active users
Thursday, August 10, 2017 by Austin Harris
Fillr has announced that its mobile Autofill as a Service platform now reaches 100 million monthly active users worldwide. Providing one-click, accurate, and secure autofill for checkout forms, the Fillr Autofill as a Service (FAaaS) platform helps mobile digital commerce businesses take advantage of the exploding growth in mobile commerce, which claims 90 percent of mo...
Why Texas Humor selected the Shopgate mobile commerce platform
Thursday, July 20, 2017 by Richard Harris
Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Austin Harris
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
ChecOut's new payment terminal to go on your phone!
Monday, January 16, 2017 by Austin Harris
ChecOut's mobile payment service is the newest solution for mobile commerce.Innowi, Inc just unveiled ChecOut M, the first mobile POS solution integrating powerful Payment (EMV, NFC & Magnetic stripe), POS and BI management applications into a smart, secure and sophisticated device. Their new product is designed to transform the customer shopping experience and chec...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Apple Pay Is So Much More Than Just a Payment Mechanism
Wednesday, May 25, 2016 by Gillian Hughes
Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched. For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way cons...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
App Usage Grows By 58 percent in 2015 and Shows No Signs of Slowing Down
Tuesday, January 12, 2016 by Richard Harris
The numbers are staggering. Mobile app usage last year was up 58%. Time spent on phablets grew 334% year-over-year. And the high flying mobile usage stats just keep rolling in, according to a recent report from Yahoo’s Flurry in its annual “State of Mobile” report.In the context of the 58% overall growth of app usage, Flurry defines app usage as a user opening an app an...
How to Design a Seamless UX for Mobile Payments
Wednesday, July 22, 2015 by Joe Kleinwaechter
Nearly 1.4 million mobile applications fill the virtual shelves of the App Store. Of those, more than 177,000 apps facilitate mobile payments. Moreover, Apple Pay’s impact on the mobile market has been nothing less than noteworthy, with businesses and banks clamoring to accept it as consumers merge their wallets and cell phones.And in terms of mobile usage, consumers de...
Millennials Increasingly Turning to Mobile Pictures to Communicate
Monday, September 29, 2014 by Stuart Parkerson
Selfies, Snapchat, Pinterest – if a picture paints a thousand words then mobile users are communicating at a never before seen rate. This move away from the written word to pictures is highlighted in a new report: “Millennials, Selfies And The Changing Face of Mobile Commerce.”The report provides insight derived from a survey conducted by Zogby Analytics and c...
In 2016 Consumers Will Download 66 Billion Mobile Apps: How to Make Sure Yours is One of Them
Wednesday, August 6, 2014 by Richard Harris
You read the title right: 66 billion apps will be downloaded in the year 2016. Here are some more stats: There will be more mobile devices on Earth than people by end of the year; 80% of mobile time is currently spent in an application; and mobile users now reach for their phones 150 times per day.If that’s not enough to convince you there we are still in the infancy of...
Mobile Commerce Primer Provides Tips for Enterprise App Development
Wednesday, April 2, 2014 by Richard Harris
A mobile enterprise app is more than a piece of software; it is an extension of a company’s image. From a mobile commerce perspective, it can literally make or break a company as consumer shopping patterns shift to mobile. A new resource to help better understand how to approach mobile commerce is now available from Mobstac titled ‘The Ultimate Mobile Com...
DMI Acquires Mobile and Omnichannel Commerce Expert KnowledgePath
Thursday, March 27, 2014 by Richard Harris
Digital Management, Inc. (DMI) has acquired Burlington, Massachusetts-based KnowledgePath, a provider of mobile and omnichannel commerce solutions.With the addition of KnowledgePath, DMI expands its ability to offer a comprehensive, integrated solution set for enterprise mobility, big data, mobile and eCommerce. DMI solutions integrate mobile strategy, user experie...
SAP Release SAP Mobile Platform 3.0 for Enterprise App Development, Offers 30 Day Free Trial
Friday, October 25, 2013 by Stuart Parkerson
SAP has announced the 3.0 release of SAP Mobile Platform offering an enhanced set of platform services, an open standards-based architecture and a “bring-your-own-tools” (BYOT) strategy through integration with third-party development tools.
The 3.0 release of SAP Mobile Platform integrates the primary mobile application solutions from SAP, including SAP Netweaver Gat...