In 2016 Consumers Will Download 66 Billion Mobile Apps: How to Make Sure Yours is One of Them

Wednesday, August 6, 2014

You read the title right: 66 billion apps will be downloaded in the year 2016. Here are some more stats: There will be more mobile devices on Earth than people by end of the year; 80% of mobile time is currently spent in an application; and mobile users now reach for their phones 150 times per day.

If that’s not enough to convince you there we are still in the infancy of the opportunities mobile apps represent for developers, then how about this for next year:

- The US mobile marketing ecosystem will generate $400B in 2015

- US mobile marketing spend will reach $19.8B in 2015

- The application development market is projected to reach $100B in 2015

Need to know more? You’re in luck because Phunware has released its Mobile Stat Pack publication, full of statistics that review the current impact of mobile commerce as well as providing expert predications on which immersive mobile experiences will drive revenue across all verticals.

The report provides unique insight into where the mobile opportunities are and if you want your mobile app to be one of the 66 billion apps downloaded next year, you can learn more by accessing the report on the Phunware website.

Why read the report? If you know where the segments for high growth opportunities are (hint, one is location based services) you’ll know how to position your mobile efforts to create the greatest chances for revenue.