mediation

mediation news search results

Developer news items we found relating to mediation

35 results
Develop-on-the-Mainframe-like-any-other-cloud-platform-with-Zowe

Develop on the Mainframe like any other cloud platform with Zowe


Monday, February 11, 2019 by

The Open Mainframe Project announced that Zowe, an open source software framework for the mainframe that strengthens integration with modern enterprise applications, is now production ready less than six months after launching. Any enterprise or solution developer can access the Zowe 1.0 source code or convenience build and incorporate it into their products or services...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


YouAppi-launches-lightweight-SDK

YouAppi launches lightweight SDK


Thursday, November 2, 2017 by

YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...


Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


How-mobile-video-load-time-affects-ad-delivery

How mobile video load time affects ad delivery


Monday, June 19, 2017 by

Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...


New-ad-exchange-auction-platform-from-Appodeal-launches-

New ad exchange auction platform from Appodeal launches


Wednesday, June 14, 2017 by

Appodeal​, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources.  The ad exchange is a platform which buys and s...


AOL-says-you-need-to-diversify-your-ad-strategy

AOL says you need to diversify your ad strategy


Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


ironSource-now-includes-AdMob-in-their-mediation-network

ironSource now includes AdMob in their mediation network


Tuesday, March 7, 2017 by

ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...


ONE-by-AOL:-Mobile:-Self-serve-capabilities-for-mobile-SSP

ONE by AOL: Mobile: Self-serve capabilities for mobile SSP


Wednesday, January 25, 2017 by

AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...


Being-smart-about-competitor-mobile-ads-could-increase-your-eCPM

Being smart about competitor mobile ads could increase your eCPM


Monday, January 9, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...


Tapdaq-launches-ad-mediation-layer-so-developers-can-earn-more-revenue

Tapdaq launches ad mediation layer so developers can earn more revenue


Tuesday, December 6, 2016 by

Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...


Enhance-by-FGL-now-features-Appodeal-support

Enhance by FGL now features Appodeal support


Tuesday, November 15, 2016 by

Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their comp...


2017-looks-to-be-the-year-to-make-make-money-with-transportation-apps

2017 looks to be the year to make make money with transportation apps


Wednesday, November 9, 2016 by

Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...


Vungle-announces-Dynamic-Templates-

Vungle announces Dynamic Templates


Thursday, November 3, 2016 by

Video ads are an effective way to drive revenue for a mobile app. But, keeping users happy is equally as important, as the number of active users an app has is directly tied to a developer’s ability to monetize. Low quality, poorly designed video ads that don’t perform have no place in an app but, unfortunately, they are all too common. eCPM suffers if video ads consist...


Ad-Mediation:-The-questions-you-should-be-asking

Ad Mediation: The questions you should be asking


Tuesday, November 1, 2016 by

App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...


Three-ways-programmatic-is-changing-mobile-app-monetization

Three ways programmatic is changing mobile app monetization


Monday, October 3, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


SSPs-are-NOT-dead

SSPs are NOT dead


Wednesday, September 28, 2016 by

In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...


ironSource-Launches-Ad-Engagement-Intelligence-to-Help-Improve-Engagement

ironSource Launches Ad Engagement Intelligence to Help Improve Engagement


Friday, September 23, 2016 by

ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...


Appodeal-Now-Offers-Ad-Mediation-Based-on-Predicted-Performance-for-Non-Programmatic-Ads

Appodeal Now Offers Ad Mediation Based on Predicted Performance for Non-Programmatic Ads


Tuesday, September 6, 2016 by

Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads.  Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions;...


AerServ-Integrates-Media-Trust-Scanner-to-Combat-Malware-in-Mobile-Ad-Tags

AerServ Integrates Media Trust Scanner to Combat Malware in Mobile Ad Tags


Friday, July 22, 2016 by

AerServ has announced it is integrating The Media Trust SaaS-based Media Scanner service into its mobile ad serving and mediation platform to automatically detect, alert and then remove suspicious or malicious ad creatives.The Media Scanner service provides continuous protection against malware surreptitiously embedded in mobile ad tags. The solution hunts for...


Appodeal-TVOS-SDK-Now-Available-for-Developers

Appodeal TVOS SDK Now Available for Developers


Friday, July 1, 2016 by

Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...


Adpocolypse-or-Not,-Now-is-the-Time-for-App-Publishers-to-Shore-Up-Advertising-Strategies

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies


Tuesday, June 21, 2016 by

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


MobFox-Releases-New-Ad-SDK-in-Multiple-Sizes-for-App-Publishers

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


Tuesday, May 24, 2016 by

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...


Appodeal

Appodeal's Programmatic Ad Mediation Platform Now Offers Ad Effectiveness Analytics


Wednesday, May 18, 2016 by

Appodeal has announced new functionality to its programmatic ad mediation for mobile apps, including a new Insights feature giving publishers multidimensional intelligence into the effectiveness of in-app ads. With this information, app publishers can take proactive steps to improve ad revenue generation across various audiences, device types and network usage scenarios...


glispa-Releases-New-Mobile-Ad-Mediation-Platform

glispa Releases New Mobile Ad Mediation Platform


Thursday, March 24, 2016 by

Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...


DeltaDNA

DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games


Monday, March 14, 2016 by

deltaDNA just announced the release of SmartAds ‘On Demand’,  a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...


Two-Case-Studies-On-How-Programmatic-Ad-Mediation-Maximize-Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


Two-Trends-for-Cashing-in-on-the-IoT

Two Trends for Cashing in on the IoT


Monday, February 1, 2016 by

While all the talk at CES this year was on the IoT - from connected cars to smart home systems to wearables in healthcare – one aspect that isn’t being talked about is the practical and necessary component – how to make money from this ubiquitous connectivity and the ensuing avalanche of data. Cashing in on the IoT Requires AgilityKey to this is the ability to quic...