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New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Bidalgo-expands-into-London

Bidalgo expands into London


Thursday, March 28, 2019 by

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...


Speeding-up-SaaS-deployments-with-Platform.sh

Speeding up SaaS deployments with Platform.sh


Friday, November 23, 2018 by

Organizations spend an inordinate amount of time and resources developing and maintaining infrastructure, which distracts from what should be their core focus: providing customers with valuable and engaging applications and digital experiences. Platform.sh allows companies to direct their attention towards accomplishing this primary goal by relieving them of the burden ...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Branded-content-solution-debuted-by-TripleLift

Branded content solution debuted by TripleLift


Monday, April 9, 2018 by

TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...


New-Blockchain-API-marketplace-for-devs

New Blockchain API marketplace for devs


Friday, March 16, 2018 by

AIKON has unveiled a new protocol, the Open Rights Exchange (ORE) Protocol, that will enable a global API marketplace on the blockchain, creating a new “economic OS” for developers. Founded by serial entrepreneur and encryption software pioneer Stefan Roever, former political campaign manager and technology entrepreneur Marc Blinder, and seasoned global banking and Fint...


New-locationbased-ad-network-surfaces

New locationbased ad network surfaces


Wednesday, March 7, 2018 by

Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...


Adikteev-mobile-marketing-platform-raises-$12M

Adikteev mobile marketing platform raises $12M


Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...


Women-worth-more-than-men-in-mobile-F2P-games

Women worth more than men in mobile F2P games


Thursday, December 21, 2017 by

New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...


AI-and-machine-learning-make-app-development-and-marketing-smarter

AI and machine learning make app development and marketing smarter


Wednesday, December 13, 2017 by

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...


Mountain-Dew-taps-Immersv-for-360-video-ads

Mountain Dew taps Immersv for 360 video ads


Monday, November 27, 2017 by

Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”   The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...


YouAppi-launches-lightweight-SDK

YouAppi launches lightweight SDK


Thursday, November 2, 2017 by

YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...


Bright-Box-delivers-AI-marketing-system-for-dealerships

Bright Box delivers AI marketing system for dealerships


Monday, October 30, 2017 by

Bright Box has recently released Honda Connected Car services for European countries, and implements an AI system that could replace salesmen in car dealerships. This AI can evaluate the customer's lifestyle and recommend accessories, can sell cars based on driving style and the individual’s lifestyle. Not only that it is able to predict when the user needs to go in for...


Vungle-SDK-to-be-released-on-the-Amazon-Fire-tablet

Vungle SDK to be released on the Amazon Fire tablet


Tuesday, August 8, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...


Mobile-video-challenges-most-app-marketers-new-report-says

Mobile video challenges most app marketers new report says


Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...


KiwiTech-announces-a-partnership-with-Blingby

KiwiTech announces a partnership with Blingby


Friday, March 10, 2017 by

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ...


Increase-user-engagement-with-emojis-inside-push-alerts

Increase user engagement with emojis inside push alerts


Tuesday, February 28, 2017 by

Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...


Vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue

Vungle mobile video ads platform hits $300 million in annual revenue


Wednesday, February 15, 2017 by

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...


Angular-and-VS-2017-support-from-Progress-comes-with-new-UI-components

Angular and VS 2017 support from Progress comes with new UI components


Thursday, February 2, 2017 by

Release of Telerik DevCraft R1 2017 enhances offerings for modern web and mobile UI developmentProgress announced the latest release of the Progress Telerik DevCraft suite, a complete UI toolbox for web, mobile and desktop development. New capabilities support the latest programming frameworks and IDEs, including Angular, Visual Studio 2017, jQuery 3, ASP.NET Core and X...


5-tips-for-selling-your-app-in-international-markets

5 tips for selling your app in international markets


Friday, January 6, 2017 by

What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...


Pyze-is-leveling-the-playing-field-so-mobile-and-web-app-publishers-can-compete

Pyze is leveling the playing field so mobile and web app publishers can compete


Thursday, December 15, 2016 by

While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...


Apps-built-with-Xamarin-now-have-access-to-Insert

Apps built with Xamarin now have access to Insert's marketing platform


Friday, October 14, 2016 by

Insert just announced that its software is now accessible to apps built with Xamarin. Users of the Xamarin solution, which uses existing skills, teams, and code to deliver native Android and iOS apps, can begin to use Insert’s technology to rapidly deploy in-app campaigns, with no coding required.With Insert, Xamarin app owners and marketers now have the ability to enga...


What-OtherLevels-Says-Can-Boost-Engagement-and-Retention-of-Your-Software

What OtherLevels Says Can Boost Engagement and Retention of Your Software


Thursday, September 22, 2016 by

Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....


ColorTV

ColorTV's New Platform is Designed to Help Developers Monetize Connected TV Apps


Tuesday, July 19, 2016 by

ColorTV, a connected TV app marketing platform, has announced that it has raised $1.5 million in seed funding led by Foxconn. ColorTV is developing a platform for brands to drive native discovery of content and apps on connected TVs and for developers to better monetize connected TV applications. ColorTV was founded in part by the team that bootstrapped and sold TapIt.c...


CEO-of-Manage-Mike-Ng-Discusses-the-Evolution-of-Mobile-Advertising

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising


Tuesday, May 31, 2016 by

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...


HYPR-Launches-App-Blaster-Programmatic-App-Marketing-Platform

HYPR Launches App Blaster Programmatic App Marketing Platform


Tuesday, May 17, 2016 by

HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...


Presidential-Campaigns-&-SMS-Best-Practices

Presidential Campaigns & SMS Best Practices


Monday, May 2, 2016 by

According to a poll, 64 percent of Americans own a smartphone, and a convincing 97% of them use text messaging. In fact, text messaging is the most frequently used feature of smartphones, and remains very popular among younger audiences. Presidential candidates are targeting a broad demographic to ensure they don’t lose edge over their rivals in any aspect. Electio...


Vibes-Releases-New-Mobile-Transactional-Messaging-Platform

Vibes Releases New Mobile Transactional Messaging Platform


Tuesday, April 5, 2016 by

Vibes has launched a new transactional messaging solution to enable companies utilize automated service messaging programs across mobile channels. The company also has released its 2016 Transactional Messaging Consumer Report, which delves into consumer perceptions and preferences in service-based messaging.Vibes new Catapult platform offers transactional messaging feat...


Aurasma-Augmented-Reality-Marketing-Platform-Updates-Released-by-HP

Aurasma Augmented Reality Marketing Platform Updates Released by HP


Wednesday, March 16, 2016 by

HP Software has released a number of updates to its HP Aurasma augmented reality (AR) marketing platform. The company also has announced that it now has more than 200,000 companies creating augmented reality experiences with the platform.With HP Aurasma, companies can leverage any object, image, or place to offer app users  the ability to view AR marketing and othe...


Splice-Machine-CEO

Splice Machine CEO's Big Data Prediction's for 2016


Monday, December 14, 2015 by

Don’t expect to the momentum of the Big Data train to slow down anytime soon. Monte Zweben, co-founder and CEO of Splice Machine and executive chairman of RocketFuel, a publicly traded, full programmatic marketing platform, provides his insights on what to expect for Big Data for 2016.Businesses will start making decisions in the momentCompanies want to personalize cros...


deltaDNA-Research-Reveals-Gender-Preferences-Across-Four-Game-Genres

deltaDNA Research Reveals Gender Preferences Across Four Game Genres


Friday, November 20, 2015 by

New data released from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.The data from the deltaDNA platform, which has been collected from over nine million free-to-play mobile game players, reveals ge...


Teradata-Integrated-Marketing-Cloud-Offers-Expanded-Integrated-Solutions

Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions


Wednesday, October 28, 2015 by

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...