location based

location based news search results

Developer news items we found relating to location based

35 results
Mobile-app-testing-market-to-be-valued-at-$13.3B-by-2026-report-says-

Mobile app testing market to be valued at $13.3B by 2026 report says


Monday, May 13, 2019 by

The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...


Scarygirl-Mission-Maybee-comes-to-Zero-Latency

Scarygirl Mission Maybee comes to Zero Latency's FreeRoam VR


Monday, March 18, 2019 by

Dark Slope is bringing the beautifully surreal world of its debut VR experience Scarygirl Mission Maybee to Zero Latency’s arena-scale, free-roam virtual reality venues around the globe. As one of the first experiences to release on Zero Latency’s second-generation VR platform being developed in tandem with technology giants Microsoft, HP, and Intel, Scarygi...


Location-based-mobile-advertising-fraud-is-hard-to-police

Location based mobile advertising fraud is hard to police


Monday, March 18, 2019 by

Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid. Locat...


Esri-Developer-Summit-2019-recap

Esri Developer Summit 2019 recap


Wednesday, March 13, 2019 by

At the 2019 Esri Developer Summit in Palm Springs, CA, presentations and workshops focused on new capabilities for speed, science, and flexibility. Esri president Jack Dangermond opened the conference by recognizing the more than 2,100 developers in attendance for their tireless efforts to build location intelligence apps that make a difference in our world. Whether the...


Personalize-your-marketing-for-better-results-says-Adobe

Personalize your marketing for better results says Adobe


Monday, February 25, 2019 by

According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...


Content-management-systems-are-getting-old

Content management systems are getting old


Friday, February 15, 2019 by

As the role and value of content increase, many companies are finding that their existing content management systems just aren’t cutting it. That’s not surprising as legacy CMSes were built for page-based desktop publishing and are simply too rigid to be adapted for today’s dynamic digital demands. Indeed, maximizing the value of content depends on mov...


Sony-acquires-audio-engineering-company-AudioKinetic

Sony acquires audio engineering company AudioKinetic


Thursday, January 10, 2019 by

Sony Interactive Entertainment (SIE) and Audiokinetic, Inc., a provider of cross-platform audio solutions for the gaming and interactive media industries, announced they have entered into a definitive agreement for SIE to acquire Audiokinetic. With this acquisition, SIE will tap into Audiokinetic’s vast audio engineering expertise, adding significant value to the ...


Testing-your-app-for-the-holidays

Testing your app for the holidays


Tuesday, November 27, 2018 by

It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...


KaiOS-talks-smart-feature-phones-and-app-developers

KaiOS talks smart feature phones and app developers


Wednesday, June 13, 2018 by

KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...


A-developer

A developer's guide to catch the next big smartphone wave


Wednesday, May 2, 2018 by

The recent news from Gartner on the first ever global decline in smartphone sales was a question of when, not if, the sizzling market for smartphones would finally cool down. In fact, the 5.6 percent decline in end user sales during Q4 2017, compared to Q4 2016, is probably best understood as a healthy sign of a successfully mature market. It’s not unlike previous eras ...


ironSource-expands-their-inapp-programmatic-marketplace

ironSource expands their inapp programmatic marketplace


Friday, April 27, 2018 by

ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Hard-truths-about-wireless-carriers-from-J.D.-Power

Hard truths about wireless carriers from J.D. Power


Wednesday, March 14, 2018 by

Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...


People-based-identity-management-gets-more-accessible-for-brands

People based identity management gets more accessible for brands


Thursday, February 15, 2018 by

Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...


The-new-location-based-marketing-strategy

The new location based marketing strategy


Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...


The-Curbside-ARRIVE-SDK-for-developers

The Curbside ARRIVE SDK for developers


Thursday, November 16, 2017 by

Curbside, a Silicon Valley startup that connects stores and restaurants with mobile customers, recently announced a public SDK for ARRIVE, Curbside’s predictive arrival technology, which accurately determines when someone is approaching a physical store - all without draining the customer’s smartphone battery.This tool is available to developers to incorporate into any ...


Memery-launches-a-new-drone-video-app-called-Dragonfly

Memery launches a new drone video app called Dragonfly


Tuesday, June 27, 2017 by

Memery a provider of location based video apps, announces the launch of Dragonfly, a complete solution for drone video. While the company has also added Darren Liccardo, former DJI executive and drone technology expert, to its advisory board. Available now on the App Store the launch kicks off the Try Dragonfly in July promotional event. For the next month Dra...


WRLD-expands-into-US-offices-

WRLD expands into US offices


Tuesday, June 6, 2017 by

WRLD, formerly known as eeGeo, a 3D mapping platform, has announced it has expanded offices to the U.S. along with the launch of new tools for web, mobile, AR and VR to create the most immersive, accurate 3D visualizations for Indoor Buildings, Smart Cities and Gaming. WRLD has also announced the appointment of Faizaan Ghauri as its new chief executive officer, based in...


Creating-customizable-apps-without-a-single-line-of-code

Creating customizable apps without a single line of code


Wednesday, March 22, 2017 by

When TerraGo came into being, field data collection typically meant printing paper maps and forms. After binding them for crews to take into the field, they would be used to perform and record asset inspections, preventive maintenance, site surveys, engineering reports and all types of field work in nearly every industry. Notes were taken with pen and pencil in massive ...


deepstreamHub-launches-realtime-apps-platform

deepstreamHub launches realtime apps platform


Wednesday, March 8, 2017 by

The Berlin-based startup deepstreamHub officially launches its platform for developing real-time apps. The platform gives app developers access to all the necessary functions to build reliable and scalable apps with real-time functionality from the ground up. These features include - among others - collaboration, chat and messaging tools; VR, IoT and location tracking a...


12-interesting-uses-for-WebRTC

12 interesting uses for WebRTC


Friday, February 24, 2017 by

Editor's note: Guest submission by Sherwin Sim, CTO of Temasys CommunicationsIf you’re new to Web Real Time Communication (WebRTC), you may be under the impression that this technology is similar to Microsoft Skype - a free, Web-based chat service.It’s more than that. WebRTC is actually a far different animal, altogether.Unlike Skype, WebRTC is an open source proje...


Kinetica-launches-indatabase-analytics-via-userdefined-functions

Kinetica launches indatabase analytics via userdefined functions


Wednesday, January 25, 2017 by

Kinetica has announced the availability of in-database analytics via user-defined functions (UDFs). This brand new capability makes the parallel processing power of the GPU accessible to custom analytics functions deployed within Kinetica. This opens the opportunity for machine learning/artificial intelligence libraries such as TensorFlow, BIDMach, Caffe, and Torch to r...


Mobile-marketing-tools-and-tips-for-2017

Mobile marketing tools and tips for 2017


Sunday, December 11, 2016 by

As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...


Boundless:-The-first-complete-supported-open-GIS-platform

Boundless: The first complete supported open GIS platform


Friday, November 18, 2016 by

Eighty percent of data in the world today includes a location component. However, because of the issues associated with proprietary GIS solutions, many organizations are unable to tap into this data and gain valuable insights. Boundless is the first open source GIS solution of its kind, delivering the ultimate open GIS ecosystem, comprised of a unique combination...


Why-developers-benefit-when-implementing-a-cloud-backend-into-apps

Why developers benefit when implementing a cloud backend into apps


Wednesday, October 26, 2016 by

The popularity of enterprise mobile app development has boomed across many industries as businesses have identified mobility as a key agent in their digital transformation efforts. As mobile application demand has risen, app developers are exploring new ways to simplify mobile app development and management. Enter cloud backend.We recently sat down with Ashruti Singh, P...


SOTI-MobiControl-13.2-Ships-to-help-enterprises-manage-devices

SOTI MobiControl 13.2 Ships to help enterprises manage devices


Monday, October 17, 2016 by

SOTI Inc. announced the availability of SOTI MobiControl 13.2. MobiControl provides mobility management across all endpoints, seamlessly managing mobile devices, connected peripherals, applications, content, and security from within a single management console.Version 13.2 of SOTI’s flagship product, is now improved with a variety of powerful new features, includin...


The-Growing-Benefits-of-Cross-Platform-App-Development-With-VPlay

The Growing Benefits of Cross Platform App Development With VPlay


Saturday, August 20, 2016 by

We recently visited with Christian Feldbacher, co-founder and CEO of V-Play, to discuss the growing benefits of cross-platform development and how V-Play aims to make it easier than ever for developers to bring their apps to market.ADM: Who is V-Play? What does the company do?Feldbacher: V-Play provides a cross-platform development tool for mobile app and game developer...


Some-Advice-If-You-Are-Creating-AR-Games-or-Geolocating-Kids-Like-Pokémon-GO

Some Advice If You Are Creating AR Games or Geolocating Kids Like Pokémon GO


Friday, July 15, 2016 by

For years, I’ve been talking about free, downloadable smartphone apps as creepware that is designed with one major purpose – to spy on you and your children. Creepware is a form of malware that spies on you for whatever reason the developer chose – either to listen in on your microphone, covertly take pictures of you and your surrounds or even worse, to ultimately steal...


How-Yahoo!-JAPAN-Is-Solving-Indoor-Navigation-and-Search-Challenges-for-Yahoo!-Maps-Users

How Yahoo! JAPAN Is Solving Indoor Navigation and Search Challenges for Yahoo! Maps Users


Wednesday, June 22, 2016 by

It is easy to get lost in a Tokyo train station. Tokyo’s Shinjuku station, for example, handles 3.6 million passengers a day across hundreds of thousands of square meters of platforms, concourses and malls. It’s the biggest station in the world and is followed closely by three of Tokyo’s other train stations.In recent years, the stations have been redeveloped with premi...


Phunware-Publishes-New-Ebook-on-Location-Based-Marketing

Phunware Publishes New Ebook on Location Based Marketing


Saturday, May 21, 2016 by

Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...


Endless-Possibilities-with-Geomagnetic-Indoor-Positioning

Endless Possibilities with Geomagnetic Indoor Positioning


Tuesday, May 17, 2016 by

If you’ve written or used commercial-grade GPS apps, you know they’re no longer limited to basic driving directions. Today, tons of cool apps put your phone's location awareness to good use - you can code a whole range of apps, from finding nearby restaurants to hailing taxis. And these apps work well - as long as the mobile user is outside. However, once you cross...


A-Deep-Dive-into-Compose

A Deep Dive into Compose's Database as a Service Platform


Thursday, April 14, 2016 by

Last summer, IBM purchased Compose (originally MongoHQ), which helps developers ship applications with production grade databases. We spoke with Kurt Mackey, original founder of Compose, to learn more about company’s Database as a Service platform.ADM: Why is it so difficult and time consuming for developers to manage a database?Mackey: A developer’s time can be a busin...


Adobe

Adobe's Report at MWC Says Mobile Growth in China Tops Other Countries


Friday, February 26, 2016 by

Adobe released a new report at Mobile World Congress that features new insights into phablets, traffic trends and mobile usage overseas.  Key insights include: Mobile growth in China tops other countries; over 50% YoY: This is looking at the growth in share of online visits; 64% if you consider just smartphones (3% decline with tablets). The U.S. saw 12% ...


Are-Your-Mobile-Apps-Ready-for-2016

Are Your Mobile Apps Ready for 2016


Wednesday, February 10, 2016 by

Mobile devices became the shopper’s device of choice for browsing and buying this holiday season, with mobile accounting for 57.2 percent of all online traffic and 36.2 percent of all online sales – respective increases of 15.2 and 30 percent over 2014, according to IBM Watson Trend. With another holiday shopping season behind us and companies working hard to ...


Drew-Burns-of-Adobe-Weighs-in-on-Mobile-Marketing-for-2016

Drew Burns of Adobe Weighs in on Mobile Marketing for 2016


Wednesday, January 13, 2016 by

As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...