Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
API exploration tool SwaggerHub Explore launches from SmartBear
Thursday, March 16, 2023 by Brittany Hainzinger
SmartBear is giving developers instant access to RESTful and Apache Kafka endpoints with the new SwaggerHub Explore. The free API exploration tool has an easy-to-use interface and accelerates the development lifecycle, allowing developers to easily visualize API data in a single place and quickly evaluate functionality before investing valuable time in API integration. ...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Mobile tower defense game stats
Tuesday, October 11, 2022 by Richard Harris
One of the most popular genres in mobile gaming is tower defense games. The mobile tower defense games market is especially popular on smartphones and tablets, where gamers can easily take them with them wherever they go. In addition, tower defense games are great for keeping people occupied on long road trips or flights, as they require little to no interaction from th...
NFT collection raises funds for environmental initiatives
Monday, April 18, 2022 by Brittany Hainzinger
The decline in marine biodiversity has propelled activists to seek new ways to shed light on such urgent issues. Ocean Collective, a global network of filmmakers will be collaborating with blockchain partner Polygon Studios and production company Eyeforce to launch digital artwork in the form of NFTs, which depicts animals from the IUCN Red List of Endangered Species. T...
Alexa Connect Kit SDK lands from Amazon
Wednesday, October 27, 2021 by Brittany Hainzinger
Amazon has announced Alexa Connect Kit SDK (ACK SDK), a software package that enables Original Design Manufacturers (ODMs) and System Integrators (SIs) to build their own ACK-based modules and differentiated Alexa-compatible smart device solutions without having to worry about managing cloud services, building an app, or writing an Alexa skill. Since the launch of ...
Ubuntu Impish Indri lands from Canonical
Monday, October 25, 2021 by Freeman Lightner
Canonical released Ubuntu 21.10, the environment for cloud-native developers and AI/ML innovators across the desktop, devices, and cloud.
"As open source becomes the new default, we aim to bring Ubuntu to all the corners of the enterprise and all the places developers want to innovate. From the biggest public clouds to the tiniest devices, from DGX ser...
Going back to school with eLearning and visual AI
Friday, August 13, 2021 by Freeman Lightner
As the eLearning industry realizes rapid growth during COVID, engineering and product teams choose AI-powered test automation to ensure optimal UX for digital training and education platforms.
Going back to school with eLearning and visual AI
Applitools announced the growing adoption of Applitools Visual AI for various eLearning platforms including EVERFI, Age of ...
Game Developers Choice Awards at GDC 2021
Monday, August 2, 2021 by Brittany Hainzinger
Organizers of the 21st annual Game Developers Choice Awards (GDCA) have revealed the recipients of this year’s Pioneer Award and Lifetime Achievement Award. Tom Fulp, creator of Newgrounds and trailblazer of the Macromedia Flash games that helped define a generation of indie developers, will receive the Pioneer Award, while influential game designer with 28 years ...
Intelligent support platform from TheLoops receives funding
Wednesday, June 23, 2021 by Freeman Lightner
TheLoops, an intelligent support operations platform, announced it has closed $8.5 million in a seed funding round led by Dell Technologies Capital, with participation from Tidal Ventures and Westwave Capital. The company will use the funds to scale its research and development and go-to-market operations to accelerate the adoption of its Intelligent support operations ...
Blockchain social network offers Trump free lifetime membership
Monday, January 11, 2021 by Freeman Lightner
On Monday, the two founders of Dream-Real.com, a new global social network built on the Blockchain, will formally offer President Donald Trump a free, lifetime membership to the international platform.
Blockchain social network offers Trump free lifetime membership
Their offer is in response to Twitter and a host of other platforms banning not only the ...
Datagran launches no-code platform
Tuesday, July 14, 2020 by Brittany Hainzinger
Datagran introduced its flagship platform. Designed to empower developers and growth hackers within data intensive companies, the Datagran platform allows companies to accelerate time-to-market for existing and new products and reduce the total number of tools needed to meet their business goals - without the need to write code and build APIs.
Many companies today ar...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Diffusion 6.4 real-time API management platform lands
Wednesday, February 5, 2020 by Brittany Hainzinger
Push Technology released the Diffusion 6.4 Real-Time API Management Platform. With the new release, data model creation and maintenance is simplified, resulting in faster development, increased data stream integration efficiency, and assured data delivery priority -- no matter the size or source of the data.
Easy data stream integration and management
Data s...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
From monolith to microservices: Why Credit Karma made the switch
Thursday, December 12, 2019 by Richard Harris
Credit Karma, the personal finance technology company powering more than 100M members, migrated from monolith to microservices, which they say has vastly increased developer efficiency for its engineering team, which makes up more than half of Credit Karma’s 1000+ employee base.
We caught up with Nick Nance, VP of Engineering at Credit Karma, to chat about w...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Embracing feature experimentation one step at a time
Thursday, June 6, 2019 by Sophie Harpur
For many organizations, when it comes to product development and evolution, experimentation can be a loaded word. It can carry connotations of both guesswork, ‘gut-feel,’ and ad-hoc exploration as well as formal, math-heavy, dense work depending on your experience. But in a world of continuous delivery, where incremental updates to products are constant and ...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Push notification value increases with intensity
Monday, March 4, 2019 by Richard Harris
Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.
The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...
How a brain training app helps Tom Brady play faster
Wednesday, January 30, 2019 by Richard Harris
Despite recurring suggestions that he has peaked and that the Brady era will soon see its final sunset, New England Patriots’ Quarterback Tom Brady keeps pulling out the critical wins. How does he do it year after year, while seeming to defy the effects of aging?
Like most sports, football is a game of decision-based movements - with continuous demands for the ...
Developing video games that work for everyone
Monday, January 14, 2019 by Matias Nicolas Rodriguez
Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play.
Of course, though, we’ve all had to sit out a round and wait for a free...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Preventing bad app reviews according to Poq
Tuesday, October 16, 2018 by Richard Harris
Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper.
Poq points ...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
IBM first to certify Java EE 8 compatibility
Tuesday, July 10, 2018 by Richard Harris
With an estimated 15.6 million developers worldwide creating billions of apps for consumers and business, Java remains one of the most critical and vital programming languages in the world. Over its two decade plus lifetime, Java has grown to encompass all industry segments and given rise to a rich ecosystem of tools and frameworks.
Plus, Java remains a top programmi...
