How AI will reshape games, talent, and growth in 2026
Tuesday, January 6, 2026 by Austin Harris
How AI will reshape games, talent, and growth in 2026
Looking ahead to 2026, the future of games will be shaped by a fundamental shift in how companies operate: how they scale creativity, empower talent, and engage players in real-time. AI is no longer a point solution, but the connective layer redefining marketing, organizational design, and player experience. Toget...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
gamescom latam 2025
Friday, March 14, 2025 by Richard Harris
At its launch cocktail party, gamescom latam 2025 announced several new features of the second Latin edition of the world's largest gaming event, which will be held from 1 to 4 May at Distrito Anhembi in Sao Paulo.
The announcements included the involvement of Pokemon Go's Senior Director, Michael Steranka, additional insights into Niantic's virtual reali...
GDC reveals recipients of lifetime achievement and pioneer awards
Tuesday, March 11, 2025 by Austin Harris
Organizers of the 25th Annual Game Developers Choice Awards (GDCA) have revealed the recipients of two of the awards show’s most prestigious accolades, the honorees of the Lifetime Achievement and Pioneer Awards.
This year, the Lifetime Achievement Award will be shared with the iconic video game writer and director Sam Lake, who’s known for his role...
Cybersecurity in 2025
Tuesday, February 4, 2025 by Richard Harris
Timothy Hollebeek shares his insights on the key cybersecurity trends shaping 2025, focusing on the evolving landscape of digital trust and identity. As quantum computing and AI continue to advance, they bring both groundbreaking innovations and new cybersecurity risks. The introduction of Google’s Willow chip signals a new era of quantum technology, accelerating ...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
Record breaking year for fintech 2024
Tuesday, December 31, 2024 by Brittany Hainzinger
A new analysis of finance, fintech and crypto apps on the Google Play Store by app growth solutions company SplitMetrics, has found that UK neobanks have surpassed UK legacy banks in terms of app downloads for the very first time ahead of the festive season.
As it stands, UK neobanks have an estimated 71.78m Android users, 200k ahead of UK legacy banks with 71....
Why your ChatGPT app will need a no-code rescue
Wednesday, December 18, 2024 by Josh Haas
Josh Haas explains how generative AI falls short in app development, leaving founders to face challenges like iteration, security, and usability. He highlights how pairing AI with no-code platforms enables faster, scalable, and secure app creation. Why your ChatGPT app will need a no-code rescue Every day, we see YouTube videos of people using AI to turn plain English...
AI fraud prevention solution launched
Tuesday, December 10, 2024 by Richard Harris
AppsFlyer announced the launch of an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges posed by increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning models to deliver unmatched fraud detection and deterrence capabilities – offering customers...
Apple Immersive Video series premiere on Apple Vision Pro
Friday, July 26, 2024 by Richard Harris
Apple is releasing all-new series and films captured in Apple Immersive Video that will debut exclusively on Apple Vision Pro. Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
Apple Immersive Video series premiere on Appl...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
API exploration tool SwaggerHub Explore launches from SmartBear
Thursday, March 16, 2023 by Brittany Hainzinger
SmartBear is giving developers instant access to RESTful and Apache Kafka endpoints with the new SwaggerHub Explore. The free API exploration tool has an easy-to-use interface and accelerates the development lifecycle, allowing developers to easily visualize API data in a single place and quickly evaluate functionality before investing valuable time in API integration. ...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Austin Harris
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Mobile tower defense game stats
Tuesday, October 11, 2022 by Richard Harris
One of the most popular genres in mobile gaming is tower defense games. The mobile tower defense games market is especially popular on smartphones and tablets, where gamers can easily take them with them wherever they go. In addition, tower defense games are great for keeping people occupied on long road trips or flights, as they require little to no interaction from th...
NFT collection raises funds for environmental initiatives
Monday, April 18, 2022 by Brittany Hainzinger
The decline in marine biodiversity has propelled activists to seek new ways to shed light on such urgent issues. Ocean Collective, a global network of filmmakers will be collaborating with blockchain partner Polygon Studios and production company Eyeforce to launch digital artwork in the form of NFTs, which depicts animals from the IUCN Red List of Endangered Species. T...
Alexa Connect Kit SDK lands from Amazon
Wednesday, October 27, 2021 by Brittany Hainzinger
Amazon has announced Alexa Connect Kit SDK (ACK SDK), a software package that enables Original Design Manufacturers (ODMs) and System Integrators (SIs) to build their own ACK-based modules and differentiated Alexa-compatible smart device solutions without having to worry about managing cloud services, building an app, or writing an Alexa skill. Since the launch of ...
Ubuntu Impish Indri lands from Canonical
Monday, October 25, 2021 by Austin Harris
Canonical released Ubuntu 21.10, the environment for cloud-native developers and AI/ML innovators across the desktop, devices, and cloud.
"As open source becomes the new default, we aim to bring Ubuntu to all the corners of the enterprise and all the places developers want to innovate. From the biggest public clouds to the tiniest devices, from DGX ser...
Going back to school with eLearning and visual AI
Friday, August 13, 2021 by Austin Harris
As the eLearning industry realizes rapid growth during COVID, engineering and product teams choose AI-powered test automation to ensure optimal UX for digital training and education platforms.
Going back to school with eLearning and visual AI
Applitools announced the growing adoption of Applitools Visual AI for various eLearning platforms including EVERFI, Age of ...
Game Developers Choice Awards at GDC 2021
Monday, August 2, 2021 by Brittany Hainzinger
Organizers of the 21st annual Game Developers Choice Awards (GDCA) have revealed the recipients of this year’s Pioneer Award and Lifetime Achievement Award. Tom Fulp, creator of Newgrounds and trailblazer of the Macromedia Flash games that helped define a generation of indie developers, will receive the Pioneer Award, while influential game designer with 28 years ...
Intelligent support platform from TheLoops receives funding
Wednesday, June 23, 2021 by Austin Harris
TheLoops, an intelligent support operations platform, announced it has closed $8.5 million in a seed funding round led by Dell Technologies Capital, with participation from Tidal Ventures and Westwave Capital. The company will use the funds to scale its research and development and go-to-market operations to accelerate the adoption of its Intelligent support operations ...
Blockchain social network offers Trump free lifetime membership
Monday, January 11, 2021 by Austin Harris
On Monday, the two founders of Dream-Real.com, a new global social network built on the Blockchain, will formally offer President Donald Trump a free, lifetime membership to the international platform.
Blockchain social network offers Trump free lifetime membership
Their offer is in response to Twitter and a host of other platforms banning not only the ...
Datagran launches no-code platform
Tuesday, July 14, 2020 by Brittany Hainzinger
Datagran introduced its flagship platform. Designed to empower developers and growth hackers within data intensive companies, the Datagran platform allows companies to accelerate time-to-market for existing and new products and reduce the total number of tools needed to meet their business goals - without the need to write code and build APIs.
Many companies today ar...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Diffusion 6.4 real-time API management platform lands
Wednesday, February 5, 2020 by Brittany Hainzinger
Push Technology released the Diffusion 6.4 Real-Time API Management Platform. With the new release, data model creation and maintenance is simplified, resulting in faster development, increased data stream integration efficiency, and assured data delivery priority -- no matter the size or source of the data.
Easy data stream integration and management
Data s...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Global gaming industry in 2019
Thursday, January 9, 2020 by Austin Harris
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
From monolith to microservices: Why Credit Karma made the switch
Thursday, December 12, 2019 by Richard Harris
Credit Karma, the personal finance technology company powering more than 100M members, migrated from monolith to microservices, which they say has vastly increased developer efficiency for its engineering team, which makes up more than half of Credit Karma’s 1000+ employee base.
We caught up with Nick Nance, VP of Engineering at Credit Karma, to chat about w...
Why you are losing app customers
Wednesday, November 6, 2019 by Austin Harris
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Austin Harris
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Embracing feature experimentation one step at a time
Thursday, June 6, 2019 by Sophie Harpur
For many organizations, when it comes to product development and evolution, experimentation can be a loaded word. It can carry connotations of both guesswork, ‘gut-feel,’ and ad-hoc exploration as well as formal, math-heavy, dense work depending on your experience. But in a world of continuous delivery, where incremental updates to products are constant and ...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
