Unbiased real-time in-app bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Independent Games Festival 2020 now accepting submissions
Wednesday, July 31, 2019 by Richard Harris
Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week.
Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...
Buildbox game creation software bought by AppOnboard
Thursday, June 13, 2019 by Richard Harris
AppOnboard, a company which focuses on app creation software has purchased Buildbox, the low code game creation platform that just released version 3.0. Jon Zweig, the CEO of ApponBoard and Trey Smith, CEO of Buildbox, both share the same belief that No-Code is the future of development.
Jonathan Zweig is the founding CEO of AppOnboard and was previously CE...
Making edge computing easier to deploy and access for developers
Tuesday, June 11, 2019 by Christian Hargrave
MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Unity 2019.1 gets over 300 improvements
Thursday, April 18, 2019 by Richard Harris
Fresh off the heels of a successful and exciting (as always) Game Developers Conference (GDC 2019), Unity Technologies launch Unity 2019.1. Unity 2019.1 includes almost 300 new features and improvements, including powerful, production-ready versions of the Lightweight Render Pipeline, the Burst Compiler, and the Shader Graph, which is helping creators and teams of all s...
Microsoft announces Visual Studio 2019
Wednesday, April 10, 2019 by Christian Hargrave
Microsoft announced general availability for Visual Studio 2019 – offering innovative and intelligent solutions that increase developer productivity. With Visual Studio 2019, we’ve focused on what’s important to developers by adding numerous productivity improvements, enhanced collaboration, and faster tooling that bring the best experience to develope...
Making mini games for WeChat's platform now possible
Tuesday, March 26, 2019 by Richard Harris
WeChat is now opening up its newest and powerful Mini Games platform, enabling game developers around the world to create hit games on WeChat’s unique ecosystem.
Here are the proof points:
The Mini Games platform has grown to more than 400 million monthly active users.
The 7-day user retention rate of some the most popular Mini Games has already rockete...
The Game of the Year winner is God of War announced at GDC 19
Friday, March 22, 2019 by Brittany Harris
Sony Santa Monica & Sony Interactive Entertainment’s epic reimagining of the intense action/adventure series, God of War, was honored with the prize for Game of the Year at the 19th annual Game Developers Choice Awards (GDCA) ceremony during the 2019 Game Developers Conference (GDC) at the Moscone Convention Center in San Francisco. Sony’s God of War tel...
The most popular gaming platform, and why cloud gaming sucks
Friday, March 22, 2019 by Richard Harris
Gamers spend an average of 7 hours, 7 mins each week playing (up 19% from last year), and cloud is the next frontier for video games it seems, with major tech players like Microsoft and Google teasing their cloud gaming launches at GDC 19. But getting gamers on board with these new services will require developers to create interactive games that don’t frustr...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Harris
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
What's happening at GDC 2019
Wednesday, March 20, 2019 by Richard Harris
The 2019 Game Developers Conference (GDC) kicks off with its 33rd edition at the Moscone Convention Center in San Francisco. This year, the GDC will again feature a roster of more than a thousand esteemed speakers across a week of lectures, tutorials, roundtable discussions, and networking events.
This year adds a new showcase presentation in the form of th...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
Gaming industry trends released ahead of GDC 2019
Wednesday, January 30, 2019 by Richard Harris
The 2019 Game Developers Conference (GDC) has released the results of the seventh annual State of the Industry Survey, revealing trends in the game industry ahead of GDC 2019 in March.
The survey compiles responses from nearly 4,000 game developers and reflects that nearly half of game developers support game industry unionization, as well as uncertainty around Steam...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Independent Games Festival finalists and ceremony at GDC 2019
Friday, January 4, 2019 by Richard Harris
The Independent Games Festival (IGF) has revealed the finalists for its 21st annual awards ceremony. The IGF Awards will take place March 20th, 2019 at 6.30pm PT during the Game Developers Conference 2019, and will be hosted by Meg Jayanth, the award-winning writer of 80 Days, the acclaimed globetrotting interactive storytelling game and former IGF Award winner for Exce...
Mesmerizing Titanic virtual reality game coming to PlayStation
Wednesday, December 26, 2018 by Richard Harris
Titanic VR is launching on Playstation (PSVR). The highly realistic game’s graphics and characterization are based on real-life people who were on the ship. The game's developer, Immersive VR Education (IVRE), created 800 characters, while also providing various facts on-screen about the RMS Titanic and its sinking.
The sinking of the Titanic is ...
New game studio wants to bring back fantasy based retro gaming
Tuesday, November 6, 2018 by Richard Harris
An emerging game studio, Storytellers Entertainment, is hoping to spark a new generation of fantasy based retro gaming with the development of “Imperium Omni”, a four part serialized solo-RPG set in the vast fictional world of Aeris Pri. The game is to be released on PC with future expansion to Xbox and PS4 console platforms.
The company, established by f...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
GDC 2019 adds five new members to the advisory board
Monday, July 30, 2018 by Richard Harris
The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks.
The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...
Game Developers Conference is now accepting submissions
Monday, July 23, 2018 by Richard Harris
UBM Tech Game Network, the organizers of the Game Developers Conference (GDC) 2019, are accepting submissions to present lectures, roundtables, panels and tutorials from now until Thursday, August 16th at 11:59 PM PT. This will be the 33rd edition of GDC, the world’s largest and longest-running event for game developers, and organizers are keen to feature cutting-...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Google I/O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
GDC 2018 breaks attendance records
Monday, April 2, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) ended after a week of networking, learning and inspiration. This year, the event saw a record attendance of 28,000 industry professionals at San Francisco’s Moscone Convention Center from March 19-23. GDC and VRDC will be returning to the Moscone Convention Center on Monday, March 18 to Friday, March 22, 2019. The call for submi...
The IGF 2018 winning line-up
Tuesday, March 27, 2018 by Richard Harris
Infinite Fall’s Night in the Woods took home the $30,000 Seumas McNally Grand Prize for Best Independent Game at the 20th annual Independent Games Festival (IGF) Awards. The ceremony took place as part of the 2018 Game Developers Conference (GDC) at the Moscone Convention Center in San Francisco. In addition to the grand prize, Night in the Woods also received top honor...
GDC 2018 is better than ever
Tuesday, March 20, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) kicked off its 32nd edition at the Moscone Convention Center in San Francisco. Adding to GDC’s lineup of lectures, tutorials, roundtable discussions and networking events, GDC 2018 will feature the Vision Track, a series of mini-keynotes designed to provoke and inspire, which will be presented by speakers including Supercell’s C...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
Third Party Interface standards released by GSA
Monday, March 12, 2018 by Christian Hargrave
The Gaming Standards Association (GSA) has created a new specification, the TPI (Third-Party Interface) Standard, streamlining Remote Gaming Servers to iGaming platform interfaces, and breaking down barriers to entry for more game content suppliers.From a highly technical perspective, GSA’s TPI Standard is based on JSON, HTTP/REST, and WebSocket technology. It describes...
App naming best practices
Friday, January 26, 2018 by Grant Polachek
Choosing an intriguing and sticky name for your app at times can be the hardest part of the whole development process. You want it to call out to potential users, be unique, yet timeless. When someone is looking in your category for an app, you want it to standout as the best app name amongst the rest. Here are a few recommended dos and don'ts when naming your...
Results from the GDC Annual State of the Industry Survey
Thursday, January 25, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) has released the results of the sixth annual State of the Industry Survey, revealing trends in the games industry ahead of GDC 2018 this March. With responses from nearly 4,000 game developers, this year’s survey results reflect a growing level of developer interest in the Nintendo Switch, with 12% of respondents currently devel...
wrnch debuts latest AR tech at Augmented World Expo 2017
Friday, June 2, 2017 by Christian Hargrave
Computer vision start up, wrnch, uses deep learning to turn your smartphone into a motion capture device and find people in the pixels.Motion capture is the process of digitizing human form and movement. Professional motion capture systems have revolutionized movies, video games, VR, sports analytics and clinical medicine. Up until now, motion capture was expensive, lim...
HacknPlan 1.0 game developer project management tool launches
Monday, April 3, 2017 by Richard Harris
HacknPlan is a collaborative project management tool tailored for game developers and producers. With HacknPlan, teams can create tasks and assign them to members, set up milestones and deadlines, create game design documentation, track the progress and generate metrics and statistics to evaluate the performance of the team. This way, game developers can avoid or minimi...
What we learned at GDC 2017, and dates for GDC 2018 announced
Monday, March 13, 2017 by Richard Harris
The 2017 Game Developers Conference (GDC), the world’s largest and longest-running event serving professionals dedicated to the art and science of making games, concluded a successful week of networking, learning and inspiration. In total, the conference hosted more than 26,000 professional attendees, 500 lectures, panels, tutorials and roundtable discussions, and ...
Robo Recall is now free on Oculus Touch
Monday, March 6, 2017 by Christian Hargrave
During their annual “State of Unreal” session at GDC 2017, Epic Games announced that their fully featured virtual reality shooter, Robo Recall, is now available for free on Oculus Touch! In a surprise move, Epic also revealed the Robo Recall Mod Kit, a native mod editor for the game in which new maps, characters and weapons can be added to the full game experience. The ...
Game Developers Choice Awards game of the year goes to..
Friday, March 3, 2017 by Richard Harris
Blizzard Entertainment’s popular and stylish multiplayer shooter, Overwatch, was honored with the prize for Game of the Year at this year's 17th annual Game Developers Choice Awards (GDCA) ceremony during the 2017 Game Developers Conference (GDC) at the Moscone Center in San Francisco. Overwatch’s carefully calibrated balance and polished gameplay mechanics also earned ...