Blizzard developers form union with WoW Game Makers Guild
Wednesday, July 31, 2024 by Austin Harris
Over 500 workers at the World of Warcraft development team have joined the Communications Workers of America and Microsoft subsidiary Blizzard Entertainment has recognized their union. The World of Warcraft Game Makers Guild - CWA Union (WoWGG-CWA), which includes designers, engineers, producers, artists, quality assurance testers, and other game developers, is the firs...
Unity price changes result in developers revolting
Tuesday, October 17, 2023 by Richard Harris
The world of video game creation is always changing, with developers always looking for the best tools to make their games. For a long time, many have chosen Unity because it was easy to use and had clear costs. But recently, Unity changed how they charge, and it's caused a lot of upset. Many developers feel let down and are thinking about using different tools. Thi...
N3TWORK Studios Inc lands $46M in funding
Friday, May 20, 2022 by Brittany Hainzinger
N3TWORK Studios has closed $46 million in a Series A financing round led by Griffin Gaming Partners, with participation from Kleiner Perkins, Galaxy Interactive, KIP, Floodgate, LLL Capital, and N3TWORK, Inc. As part of the financing, Griffin Gaming Partners' Peter Levin will join the Board of Directors. The funding will help further the development and launch ...
AudioMob launches beta program to better monetize games
Thursday, July 16, 2020 by Brittany Hainzinger
AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands.
Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...
Business solution built for Unity 3D
Tuesday, April 21, 2020 by Richard Harris
One of the greatest challenges faced by game-makers is balancing precious resources: it is the tension between creating what they and their players love, and the need to include complex business functionality. Launching today, Beamable is a new enterprise that enables game-makers to turn their products into scalable, sustainable businesses by incorporating best-of-class...
In game advertising extends beyond casual games
Tuesday, December 31, 2019 by Austin Harris
The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.
The study, which is based...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
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