In game advertising extends beyond casual games
Tuesday, December 31, 2019 by Freeman Lightner
The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.
The study, which is based...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
GDC 2019 adds five new members to the advisory board
Monday, July 30, 2018 by Richard Harris
The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks.
The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...
Make interactive stories for mobile with Gamebook.io
Wednesday, April 4, 2018 by Richard Harris
Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
VR advertising SDK is now available for developers
Wednesday, May 10, 2017 by Richard Harris
Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ...
Keeping your free to play games and apps profitable
Friday, April 21, 2017 by Richard Harris
Free-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta...
What Mobile Developers Need to Know About UK Free to Play Regulatory Focus
Thursday, September 4, 2014 by Luke Moulton
The online and app-based games industry has exploded in recent years. Many gaming companies have developed games which follow a free-to-play (F2P) format. The most common F2P model adopted is the freemium model.The growth of freemium games has undoubtedly entertained millions of gamers and has been a profitable route to market for many gaming companies. Consumer complai...
WiMi5 HTML5 Gaming App Development Platform Launches Public Beta
Tuesday, July 15, 2014 by Richard Harris
WiMi5 is a cloud based platform to create, publish and monetize HTML5 casual games. The company has been in private beta and is now in public beta.The company seeks to become the next iOS and Android marketplace by using HTML5. Users of the platform will be able to create casual games, launch them in WiMi5’s in-house app marketplace and monetize through a F2P share...
Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games
Wednesday, April 30, 2014 by Stuart Parkerson
A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...
MediaBrix Now Natively Supports Intel's Architecture Including Free To Play Games
Friday, April 11, 2014 by Richard Harris
Collaboration with Intel Provides a Scalable Monetization Option for Android App and Game Developers—Such as Vector Unit—and Features Immersive Ads from Top BrandsMediaBrix is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android...
Gondola Mobile Game Monetization Platform Launches at Game Developers Conference
Wednesday, March 19, 2014 by Richard Harris
White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
passion is not enough.
although you may not be in the game for this reason in the first ...