Chat SDK for developers from Agora
Wednesday, October 26, 2022 by Brittany Hainzinger
Agora, Inc. announces the global availability of Agora Chat, a new SDK that aims to make it easy for developers to rapidly embed real-time in-app chat into their web and native apps; providing an immersive experience that keeps their users more connected, informed, and engaged. The launch of Agora Chat coincides with the start of Agora’s flagship event RTE202...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Using ARKit to provide a mobile content experience
Thursday, November 2, 2017 by Roman Taranov
With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A...
ARCam augmented reality App launched by Cheetah Mobile
Tuesday, October 3, 2017 by Richard Harris
Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than e...
World Emoji Day: The Royal Opera House teams with Twitter
Monday, July 17, 2017 by Richard Harris
World Emoji Day on Monday, July 17, 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the Royal Opera House will share a series of tweets via its Twitter hand...
How animated GIFs have evolved into a messaging staple after 30 years
Monday, May 8, 2017 by Richard Harris
As short mobile messages come to dominate our daily communications - with friends, family and coworkers - many find it increasingly difficult to effectively get their point across. Typing everything out is annoying. Emojis no longer cut it. And the tone often gets lost. Tenor is creating a new visual language that solves this problem, empowering people to express their ...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
Following Joking Hazard: New emoji and avatar creator app launches
Wednesday, March 15, 2017 by Richard Harris
After entertaining fans with their super-popular card game Joking Hazard, Cyanide & Happiness just debuted their custom Emoji and Avatar Creator app on iOS and Android. Packed with the same dark and offensive humor that made Joking Hazard the second most-successful card game in Kickstarter history, the app is the latest release from Explosm - Rob DenBleyker, Kris Wi...
Wait, the CIA can comprimise my iPhone or Android
Tuesday, March 14, 2017 by Austin Harris
In the largest leak of C.I.A. documents, Wikileaks disclosed the tools that C.I.A. uses to hack computers, phones and smart TVs around the world. The C.I.A.’s ability to compromise Apple and Android smartphones is especially troubling, since spies can access private information through these devices, including photos, emails, texts and videos. Further, a program ca...
Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
Women use emojis more than men
Friday, February 24, 2017 by Austin Harris
6 billion emojis are sent every day by people from all over the globe. While the study of emoji's in general isn't that fascinating, the data about who uses them, why they use them, and what they want to see more of is. To explore the growing role emojis play in our lives, artsy emoji distribution and monetization platform MojiLaLa ran a "State of Emoji National Survey"...
10 Gotchas Apple Developers Should Know About in iOS 10
Monday, August 22, 2016 by Richard Harris
With the release of iOS 10 looming (Apple just released beta 7), developers everywhere should be evaluating their code to see if there are any gotcha's coming. Each iOS release comes with it’s own set of benefits for the end-user but there always seems to be that ‘uh-oh’ moment for developers.So I've taken a bit of time to point out a few of the "gotchas" that you shoul...
Sequel Launches API Integration for its Chatbot Platform for Messaging Apps
Thursday, June 2, 2016 by Stuart Parkerson
Sequel has launched out of beta its chatbot platform that provides the ability to build conversational personas for entertainment and media. The platform provides the ability to build bots for media and entertainment on messenger platforms such as Facebook Messenger, Kik, and Telegram. New features added prior to the launch out of beta include natural language processin...
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