10/3/2017 12:01:38 PM
ARCam augmented reality App launched by Cheetah Mobile
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ARCam augmented reality App launched by Cheetah Mobile

Richard Harris Richard Harris in Augmented Reality Tuesday, October 3, 2017

Mobile augmented reality camera app has been released by Cheetah Mobile to provide a more social interactive experience.

Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.

“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than ever before, by creating images that pop with augmented reality,” explains Jill Shih, Vice President of Product & User Experience at Cheetah Mobile. “The application allows users to insert popular emojis, location tags and digital time stamps into photographs and short videos which can be saved and shared on Instagram, Facebook, Messenger and sent via text and email.”

A recent study found that millennials will take 25,000 selfies in their lifetime, with some devoting a solid hour each week to the habit. Yet in a similar study, 90% of participants felt their peer’s selfies were merely self-promotional and they didn’t feel a connection with the person who took the photograph. It sounds like we could use a little more one-on-one engagement, and that’s exactly what ARCam does, because it is most enjoyable when taking pictures and videos with friends. It’s technology that facilitates real life interaction.

ARCam offers six different weather icons such as a mustachioed sun, angry lightning cloud or sleepy moon. The emojis are happy, sad, angry, love-struck and of course the obligatory smiling poop. You can add a digital time or date stamp, as well as your location featuring a rotating tag. One can also change the size of the emojis, rotate them and even have them bounce off each other.

ARCam also appeals to newer users who haven’t played with AR yet because they don’t use the existing platforms that offer AR alongside multimedia and messaging capabilities. ARCam is created exclusively for augmented reality, allowing people to bring a bit of 3D whimsy to their everyday lives.

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