5G will accelerate inapp advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
How to prevent users from dumping your branded app
Tuesday, December 20, 2016 by Samir Addamine
We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.
With a 0.1% chance, the Chargers are more likely to win the Super Bowl.
Those odds are getting worse. The avera...
1APP launches a new way to access apps
Monday, December 5, 2016 by Austin Harris
1APP has announced general availability of OneOS, the first cloud-based mobile operating system that enables instant access to native mobile apps without the need to download. By rendering an app as a simple weblink, apps can be instantly accessed, embedded, or shared inside any web-connected environment. Existing apps can be uploaded to the 1APP cloud in a pr...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
Flurry's State of Mobile Report Shows Apps Being Used More than Ever!
Tuesday, January 6, 2015 by Richard Harris
Flurry's latest annual State of Mobile report highlights overall app usage grew by 76% in 2014 as mobile still shows strong signs of growth.Mobile’s rapid pace of growth that is occurring was largely driven by consumer adoption of mobile in 2014, has Shopping and Productivity apps experiencing triple-digit growth. More and more, time spent in Shopping and Product...
Google Analytics Announces Google Tag Manager Enhancements
Friday, October 17, 2014 by Richard Harris
The Google Analytics team has announced new updates to Google Tag Manager including new APIs, a new interface to help launch and edit tags faster, and more 3rd-party templates.Google Tag Manager APIThe new Tag Manager API provides the ability to customize infrastructure to specific needs. This includes the ability to create and manage users as well as previewi...
Before iPhone 6 Launch Apple has 40 percent of US Smartphone Market
Tuesday, September 16, 2014 by Richard Harris
According to recent data from comScore, Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the top smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.The comScore report is derived from data collecte...
iOS Primary Choice for Marketing to Travelers According to New Millennial Media Report
Wednesday, April 30, 2014 by Richard Harris
Millennial Media's Mobile Intel Series provides insights into the mobile advertising industry and guidance on how best to utilize mobile to reach potential customers. The insights are built from the Millennial Media platform observations and campaign data, coupled with third-party research.The seventh volume of the Mobile Intel Series, "Travel", features an in...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Do Advertisers Hold the App Monetization Keys and Could the Spigot Dry Up Due to False Positive Ads
Wednesday, December 18, 2013 by Stuart Parkerson
Ok, I made up the term “false positive ads” that appears in the title of this article, you’ll understand what I mean in a moment.
While the big ad money in mobile might be a recent smart device phenomenon, the source of much of that money is coming from long standing, traditional sources: large advertisers selling cars, razor blades, and dish soap, staples of our li...
iOS vs. Android developers, iOS still on top
Thursday, November 1, 2012 by Richard Harris
Study finds that iOS's lopsided developer revenue and Android fragmentation contribute to the disparity.
(Credit: Flurry Analytics)Despite Android's greater share of the smartphone market, Apple's iOS continues to attract greater support from app developers.Nearly seven of every 10 apps being created in the first quarter of 2012 were for the iOS platform, with...
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