App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Bugsee emerges from stealth to make finding bugs in mobile apps easier
Tuesday, January 24, 2017 by Richard Harris
New bug fixing tool allows app developers to spend more time improving functionality and user experience and less time logging, explaining and fixing buggy apps.Bugsee announced its corporate launch and the general availability of its bug reporting and crash analytics tool for mobile app developers. Bugsee is the only bug reporting solution that continuously captures vi...
How to prevent users from dumping your branded app
Tuesday, December 20, 2016 by Samir Addamine
We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.
With a 0.1% chance, the Chargers are more likely to win the Super Bowl.
Those odds are getting worse. The avera...
New Cloudflare Apps platform to deliver accessibility for customers and developers
Thursday, December 15, 2016 by Richard Harris
Cloudflare, an internet performance and security company, has announced the acquiring of Eager Platform Co., an app platform for web property owners. The acquisition joins Cloudflare’s global network with Eager’s platform to create a next-generation app platform experience that is secure, seamless, and easy to use for customers of all technical backgrounds.The platform ...
How to defend yourselves against a DevOps project failure
Thursday, December 15, 2016 by Richard Harris
Software can be the difference between success or abject failure for a business. Organizations that understand this reality are increasingly turning to more advanced failover processes to ensure greater software quality to their customers. That's why Puppet has announced the availability of Puppet Enterprise 2016. This latest product is introducing automated high availa...
Mag + Releases New App Drag and Drop iOS and Android App Creator
Monday, June 13, 2016 by Richard Harris
Mag + has announced the release of its new Semble drag and drop app creator which is natively optimized for iOS and Android. Offered as a desktop Mac application, the platform offers drag-and-drop functionality that is similar to the process that many people are used to using for online presentations. Users can custom build their own apps or choose ready-made appli...
Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform
Friday, December 19, 2014 by Richard Harris
Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...
Developers and Advertisers Reach Over 550 Million Monthly Mobile Users Through Yahoo Gemini
Thursday, December 11, 2014 by Stuart Parkerson
Yahoo have given both developers and advertisers access to use Yahoo Gemini in efforts to promote advertiser apps across the Yahoo network. The apps can be promoted on both the Yahoo network and other platforms to fully engage consumers. Advertisers of Yahoo Gemini have a chance to reach over 550 million monthly mobile users. Advertisers can also app...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Moxtra Releases Communication and Collaboration SDK for Mobile and Web App Developers
Tuesday, September 16, 2014 by Richard Harris
Moxtra has launched a new SDK for mobile app developers. It is a mobile first, contextual communication and collaboration cloud platform. It provides the ability to enable app users to engage with each other via chat, voice call, screen-sharing, voice & visual clips, and annotation without leaving an app. The Moxtra SDK allows any mobile or web application...
Infobip Announces New Partnerships and Opportunities for Preloaded Apps Using Carrier Billing
Tuesday, April 15, 2014 by Richard Harris
Infobip, an international mobile messaging and payments provider, has announced that its direct mobile billing services will be integrated with RollTechs mobile app and gaming platform for Android smartphones and tablets. Through partnerships with over 70 OEMs, Ay+ enables developers to preload their apps, games and other content on Android-powered smartp...
Opera Mobile Store Passes 100 Million User Mark
Tuesday, January 28, 2014 by Richard Harris
Cross-platform mobile app store now offers 200,000 appsThe Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has reached a new milestone of 105 million monthly visitors at the end of Q4 2013. As the world's largest cross-platform app store, the Opera Mobile Store saw exponential growth in its user base over the 12 last mon...
Using Social Media to Promote Your Mobile App
Thursday, January 9, 2014 by Patrick Cruz
Mobile apps today is what laptop computers were only a few
years ago. More than half of Americans
own a smartphone, and it’s widely projected that mobile traffic will succeed
desktop traffic in 2014. As more users
harness the power of mobile and appoint mobile apps for everyday entertainment,
information, and utility, the overflow of apps is not only ubiquitous, ...
