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Developer news items we found relating to applovin

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Apple-Arcade-game-development-and-Stadia-set-to-shift-gaming-industry

Apple Arcade game development and Stadia set to shift gaming industry


Wednesday, May 1, 2019 by

In the last few months, the gaming industry has witnessed major shifts as new emerging services begin to take shape across various platforms. Drilling down into mobile gaming, the recent launches of Google Stadia and Apple Arcade have presented gamers with two new mediums to flex their gaming skills. However, these emerging platforms have presented new implications, cha...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


Gaming-on-mobile-data-says-you-are-probably-a-gamer-but-don

Gaming on mobile data says you are probably a gamer but don't admit it


Tuesday, February 26, 2019 by

Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...


Best-mobile-gaming-apps-will-share-$300K-in-prizes-from-new-contest

Best mobile gaming apps will share $300K in prizes from new contest


Wednesday, July 18, 2018 by

AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted. Lion Studios furthers AppLovin’s mission by fueling growth of t...


Apple-search-ads-is-taking-a-big-bite-of-the-market

Apple search ads is taking a big bite of the market


Thursday, October 26, 2017 by

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...


ironSource-now-includes-AdMob-in-their-mediation-network

ironSource now includes AdMob in their mediation network


Tuesday, March 7, 2017 by

ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...


How-to-increase-app-revenue-by-using-analytics

How to increase app revenue by using analytics


Wednesday, March 1, 2017 by

Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...


Appodeal-TVOS-SDK-Now-Available-for-Developers

Appodeal TVOS SDK Now Available for Developers


Friday, July 1, 2016 by

Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...


How-to-Tap-into-the-Native-Advertising-Jackpot-

How to Tap into the Native Advertising Jackpot


Thursday, April 30, 2015 by

Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...


App-Developers-Alliance-to-Offer-Workshops-on-Starting-an-App-Publishing-Business

App Developers Alliance to Offer Workshops on Starting an App Publishing Business


Friday, February 13, 2015 by

The Application Developers Alliance is reaching out to developers to help them learn more about creating an app publishing business through its App Strategy Workshop: Fundamentals series. These workshops are held in local settings to help mobile app developers, startups, and small app publishers learn about business basics and strategy fundamentals. During each eve...


iPhone-6-Plus-Gains-in-Market-Share-in-US-and-China-Could-Boost-App-Downloads

iPhone 6 Plus Gains in Market Share in US and China Could Boost App Downloads


Monday, January 26, 2015 by

The iPhone 6 Plus is starting to flex its muscles and prove that bigger is better as it gains market share in the US and China.Applovin has released its latest Data Desk figures, concentrating on the impact of the iPhone 6 Plus market share in the two countries. They point out that there are a couple of interesting trends that happened: 1) iPhone sales in the December q...


iPhone-6-Plus-Versus-iPhone-6:-Why-iPhone-6-Plus-Wins-While-iOS-8-Adoption-Still-Lags

iPhone 6 Plus Versus iPhone 6: Why iPhone 6 Plus Wins While iOS 8 Adoption Still Lags


Friday, November 21, 2014 by

The results are in! AppLovin conducted a recent Data Desk report of the iPhone 6 versus the iPhone 6 Plus usage and the iOS 7 adoption versus iOS 8 adoption percentages for the first 45 days of consumer use. AppLovin processes over 25 billion ad requests daily. The findings were discovered based on this data. The report revealed key usage insights in...


App-Annie-Announces-Two-New-App-Analytic-Services

App Annie Announces Two New App Analytic Services


Thursday, May 8, 2014 by

App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.&...