App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
Free COVID-19 application launches from Sygic
Tuesday, March 24, 2020 by Richard Harris
The volunteers from global navigation vendor Sygic and other technology companies have developed a mobile application, which aims to slow down the spread of the novel coronavirus. The new application uses GPS and Bluetooth sensors to determine if the user came into contact with an infected person in the last 14 days.
The application Covid-19 for mobile phones w...
App Search on Elasticsearch Service launches
Thursday, February 6, 2020 by Brittany Hainzinger
Elastic the company behind Elasticsearch and the Elastic Stack, is excited to announce the general availability of Elastic App Search on Elasticsearch Service.
Elastic App Search is a ready-to-use, fully complete search solution with user-friendly relevance tuning and analytics built-in. And starting today, users can deploy App Search instances with the click of a bu...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
Using GraphQL for building internal apps quickly
Wednesday, August 8, 2018 by Tanmai Gopal
The transition from IT’s role in organizations, from a mere horizontal function to one of a strategic advantage, is playing out the world over. However, most change management techniques behind these efforts tend to disproportionately focus on end-user facing software - often at the cost of intra-organization or internal applications (apps).
Internal apps prope...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
You can now rent sports gear with Rental Pal
Monday, April 23, 2018 by Christian Hargrave
Rental Pal has announced the launch of their first mobile app, available for iOS. After a successful beta app, this all mobile-experience offers the ability for all sports enthusiasts to host gear and make extra money, including sports shops, and also allows consumers to rent extreme sports gear in the area they live through geotargeting. The mobile app is available for...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
Apple search ads is taking a big bite of the market
Thursday, October 26, 2017 by Christian Hargrave
AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...
Assemble your FlatPacked Composite App in No Time with Microservices
Sunday, August 21, 2016 by Ron Gidron
Sometimes the best ideas seem obvious. Why didn’t I think of that, and how did we ever do without it? Microservices could do for software engineering what IKEA did for furniture making. If we can buy ready-made application components then custom apps can be built easier and faster. A quick definition: Microservices are ready-made, self-sufficient solutions to manag...
Online Mobile Web Coding Conference to be Held October 1214
Tuesday, July 26, 2016 by Richard Harris
O'Reilly is offering a three day online conference offering training on how to leverage mobile device hardware for responsive sites, progressive web apps (PWA), and optimized mobile interfaces. The conference will be held October 12–14 and training will be from 9AM – 1PM PDT.The interactive workshop focus on creating sites and applications that work across a wide variet...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
App Marketing Using Niche Advertising Methods
Monday, October 6, 2014 by Josef Mandelbaum
A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...
New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users
Monday, August 25, 2014 by Richard Harris
URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...
iOS 8 App Store Changes That Will Help Indie Developers
Monday, July 7, 2014 by Richard Harris
Over the past couple of years Apple inadvertently hampered the ability for Indie developers to gain exposure in the app store by changing the way users interact with the app store in general. Letting giant app publishers pay for downloads with incentives, changing the way search results appear, and the browsing experience overall has only gone to hurt, rather than...
MobPartner Releases New Native Mobile Advertising Search Unit
Friday, June 20, 2014 by Richard Harris
MobPartner has released MobSearch, a new native mobile advertising unit helping developers monetize their apps when users are performing in-app searches.MobSearch delivers contextually relevant app suggestions displayed below an app’s search field in real time as the user inputs their query. It uses a predictive text algorithm to serve an ad based on a combination ...
CDW Launches App Marketplace to Connect Enterprises with App Developers
Wednesday, March 26, 2014 by Richard Harris
CDW has launched its new App Marketplace as part of its Total Mobility Management portfolio of services. The CDW App Marketplace is a single, online destination that connects organizations with vetted, proven developers of mobile apps for key business functions such as sales support, customer relationship management, human resources systems and more ...
Why ASO May Be The New SEO
Wednesday, February 26, 2014 by Patrick Cruz
Your mobile app is now
live in the app store. Now what?
It’s only useful,
informational or enjoyable if it’s found and downloaded. As imperative as it is
to have a mobile app that really connects with your users, app store optimization
and marketing for that app can prove to be a bigger hill to climb.
With...
Is Apple Fiddling with the iPhone and iPad App Search Algorithms
Friday, December 20, 2013 by Richard Harris
What does it take to cause a seismic shift to the iOS App Store? We have no official word, but the folks at MOBILEDEVHQ think so, reporting earlier this week that they were seeing substantial amounts of change across search rankings.
In a blog post, the company reported the findings and that developers are likely to see their keyword search rankings shift. Th...
Discover your apps with Searchman
Thursday, November 29, 2012 by Richard Harris
The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or...
IPhone apps are requiring more creativeness than ever before
Thursday, November 29, 2012 by Richard Harris
Apple Inc’s iPhone has received such a huge positive response because of various reasons. It has displayed high standards in all the aspects of smart phones that involves with its hardware and software features. It is revitalizing to finding out its unusual and impeccable quality in terms of its screen and input, audio and output, battery, camera, storage and SIM, user ...
